Yokohama agrees to support NR farmers in Thailand

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TOKYO — Yokohama Rubber Co. Ltd. has agreed to provide economic support for Thai natural rubber farmers and to improve traceability to ensure transparency and soundness of the supply chain.

Read the source article at Tire Business

Yokohama Tire wants drivers to welcome spring with up to $70 rebate on select tires

Langley, BC (March 16, 2020) Yokohama Tire (Canada) Inc. is making it more attractive to drive into Spring, with rebates of up to $70 on a set of four performance, all-season or light truck tires. 

“We want to reward Canadians for making the switch to winter tires by welcoming them to Spring with rebates on our ADVAN, AVID AND GEOLANDAR lines, as well as the PARADA SPEC-X,” said Diana Colosimo, Brand Development Manager for Yokohama Tire (Canada) Inc. “Once the temperature is consistently up above 7 Celsius, it’s time to put away the winter skis, coats and tires and start enjoying the benefits of all-season tires.  Switching to all-season tires provides extended tire wear, a serene ride and improved fuel economy, and we’re making it more attractive to choose Yokohama for warm-weather driving with the 2020 Yokohama Spring Rebate.”

Topping the list of incentives is a chance for buyers to win back the purchase price of their new tires in addition to their rebate claim of $70 (for a set of four tires). Customers are asked to claim their Yokohama VISA prepaid cards at yokohamarebate.ca and will then be automatically entered into the contest to win the purchase price of their set (up to $850).

Now through May 31, 2020, customers can receive $70 rebates on high-performance tires (ADVAN APEX, ADVAN SPORT A/S+, ADVAN FLEVA, ADVAN NEOVA AD08R, ADVAN SPORT V105, ADVAN SPORT V105 ZPS), all-season tires (AVID ASCEND GT, AVID ASCEND LX, AVID ASCEND, PARADA SPEC-X) and light-truck tires (GEOLANDAR G055, GEOLANDAR H/T G056, GEOLANDAR X-CV, GEOLANDAR A/T G015, GEOLANDAR X-AT, GEOLANDAR M/T G003, GEOLANDAR X-MT G005).

As well, buyers will be eligible for a $50 rebate on a set of four AVID TOURING S all-season touring tires.

For more information on the Yokohama Consumer Rebate program, visit yokohamarebate.ca.

About Yokohama Tire (Canada) Inc.

Yokohama Tire (Canada) Inc. markets and distributes a full line of tires for high performance, passenger car, light truck, and commercial truck applications, as well as off-the-road tires for mining, forestry and construction applications. It maintains distribution centers across Canada to serve more than 1,000 independent tire dealers and well over 3,000 retail locations. yokohama.ca/.

Yokohama Tire Enhances Advantage Dealer Program

Yokohama Tire has announced several changes to its consumer associate dealer program, Advantage.

According to Lynn Sweeney, Yokohama’s director of sales operations, this is the most comprehensive overhaul of the program since it was established in 2003.

Yokohama says some of the upgrades in the new Advantage program are increased payouts, the return of Tier+ with a new lower minimum unit requirement and every tread counts.

Read the source article at Tire Review

Yokohama’s new winter tire features specially developed compound

Yokohama is venturing into new territory with its RS02 radial snow tire, an offering that has been developed to give G2 graders optimal winter performance. Two years in development, the RS02 is designed to provide superior grip on snow and ice as well as durability in extreme conditions.

Read the source article at Tire Technology International

Yokohama launches new regional-haul trailer tire

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SANTA ANA, Calif.—Yokohama has unveiled its latest regional-haul trailer tire, the EPA SmartWay-verified 114R Ultra Wide-Base (UWB) as a successor to the RY407.

Read the source article at Rubber and Plastics News

Yokohama Tire’s New RS02 Radial Snow Tire Delivers Enhanced Traction For G-2 Graders

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The tough weather calls for even tougher off-the-road (OTR) tires in the field. Yokohama Tire has the solution with its new RS02 radial snow tire, which is designed to give G-2 graders much more traction and performance in winter conditions.

Available in size 14.00R24, the RS02 offers “more bite on the ice,” according to Tom Clauer, Yokohama Tire senior manager of commercial and OTR product planning.

Read the source article at Aftermarket News

Yokohama’s Bruce Besancon To Keynote 2020 Off-The-Road Tire Conference

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Bruce Besancon, VP of off-the-road sales for Yokohama Tire Corp., will deliver the keynote address at the 65th annual Tire Industry Association (TIA) Off-the-Road Tire Conference Feb. 19-21 at the Renaissance Esmeralda Resort & Spa in Indian Wells, California.

The topic of his speech, scheduled for Friday, Feb. 21, will be “Predicting the Future of OTR Tires by Looking at the Past and Present.”

Read the source article at Aftermarket News

Yokohama Sweeps SEMA New Product Awards Tire Category

The Specialty Equipment Market Association (SEMA) announced its Best New Products Award winners Tuesday at the 2019 SEMA Show with Yokohama Tire sweeping the tire and related products category.

Yokohama’s Geolandar X-AT extreme all-terrain tire was named the “Best New Tire,” and the UHP Advan Apex as well as the Geolandar X-CV, the company’s luxury SUV and crossover tire, earned runner-up awards.

Click here for full coverage of the 2019 SEMA Show

Read the source article at Tire Review

Yokohama Tire names new It Vp

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Yokohama Tire Corporation has a new vice president of Information Technology. Pavan Desaneni succeeds Wasi Ahmed in this capacity and will report to Tom Masuguchi, executive vice president and chief financial officer of the tyre maker’s North American business.

Read the source article at Tyrepress

Yokohama Rubber appoints two new associate officers

On 30 September Yokohama Rubber Co., Ltd., named two new associate officers. Tomoyuki Okuno becomes Associate Officer, Assistant to Head of Tire Production Div. Meanwhile, Anil Gupta becomes Associate Officer, COO of ATC Tires Private Limited, Vice Chairman of Yokohama India Private Limited. He was formerly COO of ATC Tires Private Limited.

Read the source article at Tyrepress