Michelin Remains the World’s Most Valuable and Strongest Tire Brand

Michelin remains the world’s most valuable and strongest tire brand with a brand value of US$7.1 billion and a BSI score of 86.2 out of 100. Michelin is by far the strongest brand in the tire segment with an advantage of 9 BSI points over the second strongest brand in the industry, Bridgestone (up 1% to US$7.0 billion). Michelin is the thought leader in the industry, its product diversification into punctureless tires with its Uptis prototype and association with premium events and excellent performance, have helped the brand maintain its strength and status

Read the source article at brandirectory.com

Yokohama Tire to reopen Salem, Virginia plant on June 1

Yokohama Tire announced it has reopened its tire manufacturing plant in Salem, Virginia on June 1.

Yokohama Tire Manufacturing Virginia was closed as a precautionary measure to stop the spread of the COVID-19 virus.

As the factory reopens, the company has implemented several new safety procedures and protocols to ensure the health and welfare of all personnel upon their return.

Read the source article at Traction News

Yokohama Tire’s Summer Rebate Rolls Through July 5

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Yokohama Tire is rolling into summer with a special rebate promotion. From now through July 5, consumers can earn up to $70 in the form of a Yokohama Visa Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires.

Read the source article at Aftermarket News

Yokohama to reopen commercial tire plant in Mississippi

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WEST POINT, Miss. — Yokohama Corp. of North America soon will restart production at its commercial tire plant in West Point.

Read the source article at Tire Business

Yokohama Advan Sport V107 Tire is OE on GLS 63-Series

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Mercedes-AMG has selected Yokohama Rubber ‘s Advan Sport V107 tires as original equipment for the new GLS 63 4MATIC+ cars.

Yokohama began supplying the tires in October 2019 in two sizes – 285/45ZR22 114Y size front tires and 325/40ZR22 114Y size rear tires.

Read the source article at Tire Review

Yokohama Tire announces 2020 spring rebate promotion

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Yokohama Tire’s annual spring rebate promotion is back. From now through April 30, consumers can earn up to $100 in the form of a Yokohama Visa Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires.

“The spring rebate is a great promotion for consumers because it includes a variety of products from our Advan, Geolandar and Avid lines,” said Alan Holtschneider, Yokohama’s director of marketing.

Read the source article at Traction News

Yokohama agrees to support NR farmers in Thailand

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TOKYO — Yokohama Rubber Co. Ltd. has agreed to provide economic support for Thai natural rubber farmers and to improve traceability to ensure transparency and soundness of the supply chain.

Read the source article at Tire Business

Yokohama Tire wants drivers to welcome spring with up to $70 rebate on select tires

Langley, BC (March 16, 2020) Yokohama Tire (Canada) Inc. is making it more attractive to drive into Spring, with rebates of up to $70 on a set of four performance, all-season or light truck tires. 

“We want to reward Canadians for making the switch to winter tires by welcoming them to Spring with rebates on our ADVAN, AVID AND GEOLANDAR lines, as well as the PARADA SPEC-X,” said Diana Colosimo, Brand Development Manager for Yokohama Tire (Canada) Inc. “Once the temperature is consistently up above 7 Celsius, it’s time to put away the winter skis, coats and tires and start enjoying the benefits of all-season tires.  Switching to all-season tires provides extended tire wear, a serene ride and improved fuel economy, and we’re making it more attractive to choose Yokohama for warm-weather driving with the 2020 Yokohama Spring Rebate.”

Topping the list of incentives is a chance for buyers to win back the purchase price of their new tires in addition to their rebate claim of $70 (for a set of four tires). Customers are asked to claim their Yokohama VISA prepaid cards at yokohamarebate.ca and will then be automatically entered into the contest to win the purchase price of their set (up to $850).

Now through May 31, 2020, customers can receive $70 rebates on high-performance tires (ADVAN APEX, ADVAN SPORT A/S+, ADVAN FLEVA, ADVAN NEOVA AD08R, ADVAN SPORT V105, ADVAN SPORT V105 ZPS), all-season tires (AVID ASCEND GT, AVID ASCEND LX, AVID ASCEND, PARADA SPEC-X) and light-truck tires (GEOLANDAR G055, GEOLANDAR H/T G056, GEOLANDAR X-CV, GEOLANDAR A/T G015, GEOLANDAR X-AT, GEOLANDAR M/T G003, GEOLANDAR X-MT G005).

As well, buyers will be eligible for a $50 rebate on a set of four AVID TOURING S all-season touring tires.

For more information on the Yokohama Consumer Rebate program, visit yokohamarebate.ca.

About Yokohama Tire (Canada) Inc.

Yokohama Tire (Canada) Inc. markets and distributes a full line of tires for high performance, passenger car, light truck, and commercial truck applications, as well as off-the-road tires for mining, forestry and construction applications. It maintains distribution centers across Canada to serve more than 1,000 independent tire dealers and well over 3,000 retail locations. yokohama.ca/.

Yokohama Tire Enhances Advantage Dealer Program

Yokohama Tire has announced several changes to its consumer associate dealer program, Advantage.

According to Lynn Sweeney, Yokohama’s director of sales operations, this is the most comprehensive overhaul of the program since it was established in 2003.

Yokohama says some of the upgrades in the new Advantage program are increased payouts, the return of Tier+ with a new lower minimum unit requirement and every tread counts.

Read the source article at Tire Review

Yokohama’s new winter tire features specially developed compound

Yokohama is venturing into new territory with its RS02 radial snow tire, an offering that has been developed to give G2 graders optimal winter performance. Two years in development, the RS02 is designed to provide superior grip on snow and ice as well as durability in extreme conditions.

Read the source article at Tire Technology International