Yokohama Names Senior Director of Supply Chain and Logistics


Yokohama Tire Corp. has named Rick Alonzo as its senior director of supply chain and logistics.

“Rick brings more than 20 years’ experience in supply chain management, logistics and procurement and is well-versed in leading large multi-site distribution centers,” said Jeff Barna, Yokohama’s chief operating officer. “He’ll definitely be a major asset for us.”

Read the source article at Tire Review

Light trucks, LT tires growing together


AKRON — As recently as 2013, the market for new consumer vehicles in the U.S. was split 50-50 between cars and light trucks. But low gasoline prices and new products have combined since then to spur increasing demand for bigger vehicles.

Read the source article at Tire Business

Yokohama becomes official tire of HPA


SANTA ANA, Calif. — Yokohama Tire Corp. has a new partnership with Horsepower Adventures (HPA), a specialized off-road driving experience company, operating on Mexico’s Baja peninsula.

Read the source article at Tire Business

Yokohama Official Partner of Nitro World Games


Yokohama Tire Corp. will be an official partner of the Nitro World Games on June 24, at Rice-Eccles Stadium in Salt Lake City, Utah.

“Yokohama is super excited to be part of the action in this year’s Nitro World Games,” said Fardad Niknam, director of LTR segment development. “We have some fun surprises set up for the Nitro fans and look forward to showcasing our super-tough line of Geolandar light truck tires at the Worlds.”

Read the source article at Tire Review

Yokohama moves to expand high-pressure hose sales


TOKYO—Two high-pressure hoses sold overseas by Yokohama Rubber Co. Ltd. have been certified by DNV GL, a maritime classification and certification society based in Norway and Germany.

The SAE100R1S and the SAE100R2S are used in a wide variety of hydraulic equipment found in construction machinery, industrial machinery, marine vessels and port facilities. High-pressure hoses used on ships and in port facilities must be certified by national or international classification and certification societies.

Read the source article at Rubber and Plastics News

Posible Joint Venture: Belshina & Yokohama

Belarusian OTR tyre manufacturer is reportedly discussing the establishment of a joint venture with Japanese tyremaker Yokohama. According to the local Belarusian Telegraph Agency (BelTA), talks were held during a visit from a delegation of Yokohama’s executives led by chairman and representative member of the board Tadanobu Nagumo. BelTA cited representatives of Belarusian state petrochemical concern Belneftekhim as its source.

During the visit to Belarus, Yokohama’s representatives were reportedly “made familiar” with Belshina’s manufacturing capacities and visited three tyre plants.

Belshina’s general director Alexei Yakovlev made a presentation about the company and spoke about major investment projects carried out by Belshina. The sides discussed the ways to promote Yokohama’s products via Belshina’s distribution network and set up a joint Belarus-based venture.

Read the source article at Tyrepress

Yokohama Adds New UHP Tire to Advan Line


Yokohama Tire Corp. has rolled out a new ultra high performance tire for its Advan line –the Advan A052.

Designed for sports car, track day and race enthusiasts, the A052 offers extreme grip for street and track use.

The tire features an all-new asymmetric tread pattern and special compound derived from Yokohama’s racing heritage, the tiremaker said. A stable outer compound rib with a notched micro groove helps with enhanced heat dissipation.

Read the source article at Tire Review

Besancon appointed YTC’s senior director of OTR sales


Bruce Besancon has joined Yokohama Tire Corporation (YTC) as the company’s senior director of OTR sales. In his new role, Besancon reports to Jeff Barna, the US Yokohama Rubber operation’s chief operating officer, and will be responsible for OTR sales. He takes over from long-time OTR sales director Tim Easter, who is returning to the field to work more closely with customers.

Read the source article at Tyrepress

Yokohama Finds Creative Way to Show Tire Superiority | Car News


You could spend a lot of time trying to figure out what a surfboard, a rodeo saddle and a pair of racing shoes have in common, but we’ll spare you the trouble and fill you in right now: these three objects represent Yokohama Canada’s opportunity to showcase the superior quality of its tires.

How so? The company is underlining the 100th anniversary of its founding by calling on three so-called “Tire Tailors” to come up with innovative concepts using Yokohama treads.

According to Diana Colosimo, director of development for Yokohama Canada, these Tire Tailors were tasked with creating products born of their respective design expertise and talents using Yokohama tire treads.

Tom Millar of Ausmosis Surfboards thus made use of the Yokohama W Drive tire, conceived expressly to maintain road grip in cold and humid conditions, to create a customized board that allows surfers to maintain a firmer hold when riding it.

Read the source article at Auto123

Yokohama Tire Names Bruce Besancon As Senior Director Of OTR Sales


Yokohama Tire Corp. (YTC) announced today that veteran tire executive Bruce Besancon has joined the company as senior director of OTR sales. Besancon will report to Jeff Barna, Yokohama’s chief operating officer, and will be responsible for OTR sales. Besancon, who was vice president of marketing at Alliance Tire Americas (ATA), takes over for longtime YTC OTR Sales Director Tim Easter, who is returning to the field to work more closely with customers.

Read the source article at Aftermarket News