Yokohama Adds ‘Official Tire For The Nitro Rallycross’ To Its List Of Titles

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Yokohama’s ADVAN A054 has been named the is the official tire for Nitro Rallycross (NRX), a new adrenaline-fueled event at the third annual Nitro World Games, taking place Sept. 22-23 at Utah Motorsports Campus near Salt Lake City.

NRX utilizes an all-new track layout that will feature some of the world’s best drivers battling for the top spot on a challenging, purpose-built track.

Read the source article at Aftermarket News

United Steelworkers in Virginia approve contract with Yokohama

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Salem, Virginia – Members of the United Steelworkers Local 1023 in Salem have ratified a four-year labour deal with Yokohama Tire Manufacturing Virginia LLC.

The final tally was not released, but Local 1023 said on its Facebook page that the deal runs through 14 Sept 2022, and that the vote passed by a “majority.”

A Yokohama spokesman confirmed that the agreement covers about 600 bargaining unit employees. The Salem plant employs 760.

Read the source article at European Rubber Journal

Yokohama Tire Partners With Spartan To Power New Tire Promotion

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The race is on: consumers who buy four new Yokohama tires from now through Sept. 30 will get a free entry into a 2018 or 2019 Spartan race, valued up to $190. Spartan is world’s largest obstacle race and endurance brand.

“Talk about a ‘strong’ promotion,” said Alan Holtschneider, Yokohama’s director of marketing. “Not only do consumers get a free entry to compete in a super-tough Spartan Sprint, Super or Beast race in the 2018 or 2019 season, they also get a great set of tires.”

Read the source article at Aftermarket News

Yokohama offers Rallio social media tool for dealers

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SANTA ANA, Calif. — Yokohama Tire Corp. is offering tire dealers a free app for the Rallio social media dashboard, which is designed to help them publish and personalize Yokohama-created social media content on all their communication channels.

Read the source article at Tire Business

Yokohama Tires Returns to Broadmoor Pikes Peak International Hill Climb

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Adding to Yokohama Tire’s sports marketing spots, the tiremaker returned to the Broadmoor Pikes Peak International Hill Climb with the inaugural running of the Porsche Cayman GT4 Clubsport Pikes Peak Hill Climb Trophy by Yokohama. The company also took home a victory in the Time Attack 1 class.

Travis Pastrana took the win in the Porsche Cayman GT4 Clubsport class on Yokohama’s Advan A052 street tires, while David Donohue captured the win in Time Attack 1 on Advan A005 racing slicks.

Read the source article at Tire Review

Sales, Earnings Up at Yokohama in Q1 2018

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The Yokohama Rubber Co., Ltd., announced today its business and financial results for the first quarter (January to March) of fiscal 2018. Profit attributable to owners of parent increased 18.0% over the same period of the previous year, to 9.3 billion yen.

Read the source article at Tire Review

Yokohama Tire picked as original equipment for new BMW M5

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Yokohama Tire announced that it is now supplying its global flagship “Advan Sport V105” tires for use as original equipment of BMW’s new M5.

The new BMW M5, which debuted in March 2018 released in markets around the world, will come equipped with tires 275/40ZR19 (105Y) for front and 285/40ZR19 (107Y) for rear.

Read the source article at Traction News

Global Cloud PBX Market Research Report- Forecast to 2023

NEW YORK, April 17, 2018 /PRNewswire/ — Market Synopsis of Tubeless Tire Market: Globally, the market for Tubeless Tire is growing at a CAGR of 7.15% during the forecast period (2017-2023). The tubeless tire also known as inflated tires, does not require any inner tube inside the tire….

Read the source article at PR Newswire

Yokohama extends sponsorship deal with Los Angeles Angels

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SANTA ANA, Calif. — Yokohama Tire Corp. has extended its sponsorship of Major League Baseball’s Los Angeles Angels through the 2020 season.

Read the source article at Tire Business

Yokohama Tire Named Title Sponsor Of The Manhattan Kickoff Classic

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Yokohama Tire’s youth soccer program has expanded again. The tiremaker is now the title sponsor of the Manhattan Kickoff Classic Driven by Yokohama.

Set for March 2-4 in New York City, the ninth annual Manhattan Kickoff Classic Driven by Yokohama is presented by the Manhattan Soccer Club and National Elite Soccer Showcase. The tournament features about 500 highly ranked national and international teams, with more than 150 college coaches expected to attend.

Read the source article at Tire Review