Yokohama Enters New Porsche Race Series Partnership

curata__OHsoW0jnxBXCjuy.jpeg

Yokohama Tire and Porsche Motorsport North America (PMNA) have announced a new racing series and partnership with the United States Auto Club (USAC).

Yokohama will be the official tire partner and presenting sponsor for the USAC-sanctioned 2021 Porsche Sprint Challenge North America by Yokohama. Yokohama’s ADVAN A005 and A006 race slicks will be the spec tires for the nine-race, one-make series, which kicks-off March 5-7, 2021 at Sonoma Raceway.

Read the source article at Tire Review

Yokohama to consolidate off-highway tire business under new global entity

curata__qgn2uyut87i7IpZ.png

Yokohama Rubber announced that it will consolidate its various off-highway businesses into one single entity. This will include Alliance Tire Group (ATG), which Yokohama bought four years ago and Yokohama’s off-the-road (OTR) tire businesses across the globe. This new entity, named Yokohama Off-Highway Tires, will have a global footprint with leadership team distributed between Tokyo, Boston, Amsterdam and Mumbai.

Read the source article at Traction News

Yokohama to Increase Prices on Commercial Truck Tires

Yokohama Tire Corporation will implement a price increase of up to 6% on select commercial truck and bus tires sold in the U.S. This includes drive, all-position/steer and trailer tires, and is effective Dec. 1, says the company.

Read the source article at Tire Review

Yokohama’s Fall Rebate Promo Runs Through Oct. 31

curata__epqlrMtSVjEfDJR.jpeg

Yokohama Tire’s annual fall rebate promotion is on. From now through Oct. 31, consumers can earn up to $70 in the form of a Yokohama Visa Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires.

Read the source article at Aftermarket News

Giti, Yokohama, Cooper Support National Tire Safety Week

Giti Tire USA, Cooper Tire & Rubber Company and Yokohama join the U.S. Tire Manufacturers Association (USTMA) to launch campaigns supporting National Tire Safety Week 2020, which will run through Sept. 6.

The 2020 campaign, “Know Your Roll,” is designed to educate consumers about the importance of proper tire care and maintenance, especially during a time when safety has never been more top-of-mind among Americans.

Read the source article at Aftermarket News

Yokohama Tire Earns Third Consecutive Subaru Supplier Award

curata__ljj6cH8IQFbPGey.jpeg

For the third year-in-a-row,  Yokohama Tire Corp . was recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award. This earned the tiremaker a spot in in the prestigious Superior Excellent Performance category. Yokohama earned the award for its supply of the AVID S34P (P225/40R18 88V) tires on the Impreza and AVID GT S35 on the Legacy (P225/55R17 97V and 225/50R18 95V) and on the Outback (225/65R17 102H and 225/60R18 100H).

Read the source article at Aftermarket News

Yokohama announces new 115R all-position tire

When all-season and high-speed capabilities are a must, Yokohama Tire says its new 115R comes through. The all-season tire is now available in size 225/70R19.5 (14).

 

Read the source article at Truck Parts and Service

Michelin Remains the World’s Most Valuable and Strongest Tire Brand

Michelin remains the world’s most valuable and strongest tire brand with a brand value of US$7.1 billion and a BSI score of 86.2 out of 100. Michelin is by far the strongest brand in the tire segment with an advantage of 9 BSI points over the second strongest brand in the industry, Bridgestone (up 1% to US$7.0 billion). Michelin is the thought leader in the industry, its product diversification into punctureless tires with its Uptis prototype and association with premium events and excellent performance, have helped the brand maintain its strength and status

Read the source article at brandirectory.com

Yokohama Tire to reopen Salem, Virginia plant on June 1

Yokohama Tire announced it has reopened its tire manufacturing plant in Salem, Virginia on June 1.

Yokohama Tire Manufacturing Virginia was closed as a precautionary measure to stop the spread of the COVID-19 virus.

As the factory reopens, the company has implemented several new safety procedures and protocols to ensure the health and welfare of all personnel upon their return.

Read the source article at Traction News