Yokohama Adds New UHP Tire to Advan Line

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Yokohama Tire Corp. has rolled out a new ultra high performance tire for its Advan line –the Advan A052.

Designed for sports car, track day and race enthusiasts, the A052 offers extreme grip for street and track use.

The tire features an all-new asymmetric tread pattern and special compound derived from Yokohama’s racing heritage, the tiremaker said. A stable outer compound rib with a notched micro groove helps with enhanced heat dissipation.

Read the source article at Tire Review

Besancon appointed YTC’s senior director of OTR sales

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Bruce Besancon has joined Yokohama Tire Corporation (YTC) as the company’s senior director of OTR sales. In his new role, Besancon reports to Jeff Barna, the US Yokohama Rubber operation’s chief operating officer, and will be responsible for OTR sales. He takes over from long-time OTR sales director Tim Easter, who is returning to the field to work more closely with customers.

Read the source article at Tyrepress

Yokohama Finds Creative Way to Show Tire Superiority | Car News

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You could spend a lot of time trying to figure out what a surfboard, a rodeo saddle and a pair of racing shoes have in common, but we’ll spare you the trouble and fill you in right now: these three objects represent Yokohama Canada’s opportunity to showcase the superior quality of its tires.

How so? The company is underlining the 100th anniversary of its founding by calling on three so-called “Tire Tailors” to come up with innovative concepts using Yokohama treads.

According to Diana Colosimo, director of development for Yokohama Canada, these Tire Tailors were tasked with creating products born of their respective design expertise and talents using Yokohama tire treads.

Tom Millar of Ausmosis Surfboards thus made use of the Yokohama W Drive tire, conceived expressly to maintain road grip in cold and humid conditions, to create a customized board that allows surfers to maintain a firmer hold when riding it.

Read the source article at Auto123

Yokohama Tire Names Bruce Besancon As Senior Director Of OTR Sales

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Yokohama Tire Corp. (YTC) announced today that veteran tire executive Bruce Besancon has joined the company as senior director of OTR sales. Besancon will report to Jeff Barna, Yokohama’s chief operating officer, and will be responsible for OTR sales. Besancon, who was vice president of marketing at Alliance Tire Americas (ATA), takes over for longtime YTC OTR Sales Director Tim Easter, who is returning to the field to work more closely with customers.

Read the source article at Aftermarket News

Caterpillar Recognizes Yokohama

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Yokohama Tire Corporation earns Platinum Supplier Award from Caterpillar.

For the fifth year in a row, Yokohama has earned Caterpillar’s premier supplier award: the Platinum Level Recertification in its Supplier Quality Excellence Process.

The award went to Yokohama’s factory in Onomichi, Japan, which produces OE and replacement off-the-road (OTR) tires for a wide range of equipment.

Read the source article at Autosphere.ca

Jeep Compass Rides On GEOLANDARs

The GEOLANDAR G055 boasts all-season performance and extended treadlife, thanks to Yokohama’s orange oil technology.

Yokohama says the GEOLANDAR G055  has been selected as one of the tires for the all-new Jeep Compass. The fitment will cover the North American market, including Canada, in size 225/55R18 98H.

Read the source article at Autosphere.ca

Yokohama Tire Earns Platinum Supplier Award From Caterpillar

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For the fifth consecutive year, Yokohama Tire Corp. has earned Caterpillar’s premier supplier award: the Platinum Level Recertification in its Supplier Quality Excellence Process (SQEP). The award went to Yokohama’s factory in Onomichi, Japan, which produces OE and replacement off-the-road (OTR) tires for a wide range of equipment.

Read the source article at Aftermarket News

Falken, Yokohama get Jeep OE fitments

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KRON (March 13, 2017) — FCA Group has selected tires from Sumitomo Rubber North America (SRNA) and Yokohama Tire Corp. (YTC) as OE fitments on selected versions of the 2017 Jeep Compass, the car maker’s compact four-wheel-drive, four-door hatchback.

FCA has chosen SRNA’s Falken Wildpeak H/T 01A2 as an OE fitment on the “trail-rated” Compass Trailhawk and the all-season Yokohama Geolandar G055 as a fitment on the Compass.

The Falken fitment, in size 215/65R17, is the second fitment for the Wildpeak H/T 01A2 on a 2017 Jeep, according to Sumitomo Rubber North America (SRNA), producer and marketer of the Falken brand. FCA also specs the tire for the Jeep Renegade Trailhawk. Rick Brennan, vice president of marketing for SRNA/Falken Tires, called the Wildpeak a “natural fit” for the Jeep Compass, noting its shoulder designed for optimal handling on multiple surfaces.

Read the source article at Tire Business

Yokohama Rubber micro-site celebrates 100th anniversary

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Yokohama has launched a new micro-site to mark its 100th anniversary year. The site highlights milestones in the company’s history and products, created with two distinct timelines showing its corporate and product development. The manufacturer also presents video content to illustrate further the Yokohama story.

Since its foundation in the city of Yokohama, Japan in 1917, The Yokohama Rubber Company has evolved into a top ten global tyre manufacturer. Headquartered in Tokyo, and present in 120 countries, Yokohama supplies a wide range of tyres for the car, truck and bus, motorsport, and OTR sectors. With innovative products launched at the Geneva Motor Show exemplifying its environmental and high performance credentials, Yokohama Rubber characterises its essential philosophy as contributing to society by creating beneficial products.

Videos:

Read the source article at Tyrepress

Yokohama extending ‘BluEarth’ range

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GENEVA (March 8, 2017) — Yokohama Rubber Co. Ltd. is expanding the scope and range of its “BluEarth” fuel-efficient tire line and bringing back one of its “landmark” high-performance tire lines, the tire maker disclosed at the Geneva International Motor Show.

Starting this spring, Yokohama will add the BluEarth-Es ES32 touring line, expand availability of the BluEarth RV-02 CUV/SUV line and start taking orders for the BluEarth*Winter V90, the first winter tire to use the fuel-efficient technology of the firm’s “environmentally, human and socially friendly” global tire brand.

Yokohama’s BluEarth technology comprises a package of the four core performance traits of any tire — wet grip, wear resistance, durability and fuel efficiency — and employs the firm’s proprietary “nano-blend compound” that incorporates orange oil and other components to create a balance of high fuel efficiency, superior wet grip performance and wear resistance.

Read the source article at Tire Business