Yokohama Tire’s Mobile Tire Specs App for Dealers Wins iF Design Award

The new Yokohama Tire specs app has received a 2019 iF Design award.

The app, which won in the iF Design’s service design category, is a mobile experience that enables and empowers consumer, commercial and OTR dealers to demo and showcase Yokohama products to customers based on their individual needs.

Read the source article at Tire Review

Low Rolling Resistance Tires Market 2018: By Key Manufacturers Yokohama Tire Corporation, Cooper Tire & Rubber Company, Sumitomo, Continental, Hankook Tire, Pirelli, Bridgestone, Michelin, The Goodyear Tire & Rubber Company


Global low rolling resistance tires market was valued at USD 60.5 Billion in 2017 and growing at a CAGR of 12.3% in the forecast period of 2018 and 2025. The upcoming market report contains data for historic years 2015 & 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.

Market Segmentation: Global Low Rolling Resistance Tires Market

The global low rolling resistance tire market is segmented based on type, application, end user application and geography.

Based on type, the market is

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Two Yokohama Tires Win Good Design Awards


Yokohama Tire earned two impressive 2018 GOOD DESIGN awards from The Chicago Athenaeum. Yokohama was honored in the transportation category for two tires: the GEOLANDAR X-MT and AVID Ascend GT.

The Chicago Athenaeum’s GOOD DESIGN awards program creates an awareness about contemporary design and honors products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.

Read the source article at Aftermarket News

Yokohama makes senior management changes


Tokyo – Yokohama Rubber Co. Ltd has announced senior management changes effective as of 1 Oct.

Takashi Shirokawa has been given an additional role as head of the company’s Tire Materials Development department no.1.

This in addition to Shirokawa’s current roles as head of the Tire Materials Development division, head of R&D Center and head of R&D department.

Also, Osamu Mikami has gained an extra role as head of the company’s Hamatite and Electronic Materials division.

Read the source article at European Rubber Journal

Yokohama Partnering with Tribology Laboratory to Study Friction in Icy Conditions


Yokohama Rubber Co., Ltd., is working with the Tribology Laboratory headed by Associate Professor Iwai of the College of Science and Engineering at Kanazawa University, to develop technology to visualize rubber’s frictional state of contact on an icy surface. The new evaluation technology will enable the discovery of new compounding agents with excellent water absorbency and facilitate more precise development of tread patterns that deliver higher drainage performance.

Read the source article at Tire Review

Yokohama Adds ‘Official Tire For The Nitro Rallycross’ To Its List Of Titles


Yokohama’s ADVAN A054 has been named the is the official tire for Nitro Rallycross (NRX), a new adrenaline-fueled event at the third annual Nitro World Games, taking place Sept. 22-23 at Utah Motorsports Campus near Salt Lake City.

NRX utilizes an all-new track layout that will feature some of the world’s best drivers battling for the top spot on a challenging, purpose-built track.

Read the source article at Aftermarket News

United Steelworkers in Virginia approve contract with Yokohama


Salem, Virginia – Members of the United Steelworkers Local 1023 in Salem have ratified a four-year labour deal with Yokohama Tire Manufacturing Virginia LLC.

The final tally was not released, but Local 1023 said on its Facebook page that the deal runs through 14 Sept 2022, and that the vote passed by a “majority.”

A Yokohama spokesman confirmed that the agreement covers about 600 bargaining unit employees. The Salem plant employs 760.

Read the source article at European Rubber Journal

Yokohama Tire Partners With Spartan To Power New Tire Promotion


The race is on: consumers who buy four new Yokohama tires from now through Sept. 30 will get a free entry into a 2018 or 2019 Spartan race, valued up to $190. Spartan is world’s largest obstacle race and endurance brand.

“Talk about a ‘strong’ promotion,” said Alan Holtschneider, Yokohama’s director of marketing. “Not only do consumers get a free entry to compete in a super-tough Spartan Sprint, Super or Beast race in the 2018 or 2019 season, they also get a great set of tires.”

Read the source article at Aftermarket News

Yokohama offers Rallio social media tool for dealers


SANTA ANA, Calif. — Yokohama Tire Corp. is offering tire dealers a free app for the Rallio social media dashboard, which is designed to help them publish and personalize Yokohama-created social media content on all their communication channels.

Read the source article at Tire Business

Yokohama Tires Returns to Broadmoor Pikes Peak International Hill Climb


Adding to Yokohama Tire’s sports marketing spots, the tiremaker returned to the Broadmoor Pikes Peak International Hill Climb with the inaugural running of the Porsche Cayman GT4 Clubsport Pikes Peak Hill Climb Trophy by Yokohama. The company also took home a victory in the Time Attack 1 class.

Travis Pastrana took the win in the Porsche Cayman GT4 Clubsport class on Yokohama’s Advan A052 street tires, while David Donohue captured the win in Time Attack 1 on Advan A005 racing slicks.

Read the source article at Tire Review