For the fifth consecutive year, Yokohama Tire Corp. has earned Caterpillar’s premier supplier award: the Platinum Level Recertification in its Supplier Quality Excellence Process (SQEP). The award went to Yokohama’s factory in Onomichi, Japan, which produces OE and replacement off-the-road (OTR) tires for a wide range of equipment.
KRON (March 13, 2017) — FCA Group has selected tires from Sumitomo Rubber North America (SRNA) and Yokohama Tire Corp. (YTC) as OE fitments on selected versions of the 2017 Jeep Compass, the car maker’s compact four-wheel-drive, four-door hatchback.
FCA has chosen SRNA’s Falken Wildpeak H/T 01A2 as an OE fitment on the “trail-rated” Compass Trailhawk and the all-season Yokohama Geolandar G055 as a fitment on the Compass.
The Falken fitment, in size 215/65R17, is the second fitment for the Wildpeak H/T 01A2 on a 2017 Jeep, according to Sumitomo Rubber North America (SRNA), producer and marketer of the Falken brand. FCA also specs the tire for the Jeep Renegade Trailhawk. Rick Brennan, vice president of marketing for SRNA/Falken Tires, called the Wildpeak a “natural fit” for the Jeep Compass, noting its shoulder designed for optimal handling on multiple surfaces.
Yokohama has launched a new micro-site to mark its 100th anniversary year. The site highlights milestones in the company’s history and products, created with two distinct timelines showing its corporate and product development. The manufacturer also presents video content to illustrate further the Yokohama story.
Since its foundation in the city of Yokohama, Japan in 1917, The Yokohama Rubber Company has evolved into a top ten global tyre manufacturer. Headquartered in Tokyo, and present in 120 countries, Yokohama supplies a wide range of tyres for the car, truck and bus, motorsport, and OTR sectors. With innovative products launched at the Geneva Motor Show exemplifying its environmental and high performance credentials, Yokohama Rubber characterises its essential philosophy as contributing to society by creating beneficial products.
GENEVA (March 8, 2017) — Yokohama Rubber Co. Ltd. is expanding the scope and range of its “BluEarth” fuel-efficient tire line and bringing back one of its “landmark” high-performance tire lines, the tire maker disclosed at the Geneva International Motor Show.
Starting this spring, Yokohama will add the BluEarth-Es ES32 touring line, expand availability of the BluEarth RV-02 CUV/SUV line and start taking orders for the BluEarth*Winter V90, the first winter tire to use the fuel-efficient technology of the firm’s “environmentally, human and socially friendly” global tire brand.
Yokohama’s BluEarth technology comprises a package of the four core performance traits of any tire — wet grip, wear resistance, durability and fuel efficiency — and employs the firm’s proprietary “nano-blend compound” that incorporates orange oil and other components to create a balance of high fuel efficiency, superior wet grip performance and wear resistance.
TOKYO—Yokohama Rubber Co. Ltd. suffered a 22.4 percent drop in operating income for the fiscal year ended Dec. 31 on a 5.3 percent decline in sales.
The Japanese tire maker cited “adverse conditions” in overseas tire markets, including the appreciation of the yen and declining prices, for the earnings decline.
Operating income slid to $398.4 million, while sales dropped to $5.61 billion despite the addition of six months of revenue from Alliance Tire Group. The operating ratio dropped one and a half points to 7.1 percent.
SANTA ANA, Calif. (Feb. 22, 2017) — Yokohama Tire Corp.’s Geolander light truck tire line will take the sponsorship spotlight as part of a multi-year deal with Spartan Race, an obstacle course and endurance brand.
The new contract makes Yokohama the “Official Tire of the U.S. Spartan Race” and gives the Japanese tire manufacturer branding designation at select obstacle course races across the U.S this year. Among those races are the five Spartan Race U.S. Championship Series events that will air on the NBC Sports Network and the 2017 Reebok World Championship on Sept. 30, which will be televised on NBC.
“Yokohama’s sponsorship of Spartan Race marks the convergence of two like-minded global brands, and illustrates the massive growth and appeal of the obstacle course racing sport and Spartan endurance lifestyle as an integrated sponsorship platform,” Ian Lawson, Spartan Race vice president of sponsorship and media sales, said in a news release. “We are excited about our partnership with Yokohama and look forward to testing our competitors’ strength against the Yokohama tires on the course.”
Yokohama has signed a multi-year sponsorship agreement and is now the “Official Tire of the U.S. Spartan Race,” an exclusive branding designation at select obstacle course races across the U.S. in 2017, including the five Spartan Race U.S. Championship Series events that will air on NBC Sports Network and the 2017 Reebok World Championship on NBC.
Yokohama Tire Corporation announced that it will increase prices by up to 7% on all of its tires sold in the U.S., including commercial, off-the-road (OTR), and consumer. The increase will go into effect April 1.
“This pricing action is necessitated by the high cost of raw materials and freight expenses that have impacted us in 2016 and will continue to be a factor in the business,” said Rick Phillips, Yokohama Tire vice president of sales.
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