Giti, Yokohama, Cooper Support National Tire Safety Week

Giti Tire USA, Cooper Tire & Rubber Company and Yokohama join the U.S. Tire Manufacturers Association (USTMA) to launch campaigns supporting National Tire Safety Week 2020, which will run through Sept. 6.

The 2020 campaign, “Know Your Roll,” is designed to educate consumers about the importance of proper tire care and maintenance, especially during a time when safety has never been more top-of-mind among Americans.

Read the source article at Aftermarket News

Yokohama Tire Earns Third Consecutive Subaru Supplier Award

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For the third year-in-a-row,  Yokohama Tire Corp . was recognized by Subaru of Indiana Automotive (SIA) with a supplier’s award. This earned the tiremaker a spot in in the prestigious Superior Excellent Performance category. Yokohama earned the award for its supply of the AVID S34P (P225/40R18 88V) tires on the Impreza and AVID GT S35 on the Legacy (P225/55R17 97V and 225/50R18 95V) and on the Outback (225/65R17 102H and 225/60R18 100H).

Read the source article at Aftermarket News

Yokohama announces new 115R all-position tire

When all-season and high-speed capabilities are a must, Yokohama Tire says its new 115R comes through. The all-season tire is now available in size 225/70R19.5 (14).

 

Read the source article at Truck Parts and Service

Michelin Remains the World’s Most Valuable and Strongest Tire Brand

Michelin remains the world’s most valuable and strongest tire brand with a brand value of US$7.1 billion and a BSI score of 86.2 out of 100. Michelin is by far the strongest brand in the tire segment with an advantage of 9 BSI points over the second strongest brand in the industry, Bridgestone (up 1% to US$7.0 billion). Michelin is the thought leader in the industry, its product diversification into punctureless tires with its Uptis prototype and association with premium events and excellent performance, have helped the brand maintain its strength and status

Read the source article at brandirectory.com

Yokohama Tire to reopen Salem, Virginia plant on June 1

Yokohama Tire announced it has reopened its tire manufacturing plant in Salem, Virginia on June 1.

Yokohama Tire Manufacturing Virginia was closed as a precautionary measure to stop the spread of the COVID-19 virus.

As the factory reopens, the company has implemented several new safety procedures and protocols to ensure the health and welfare of all personnel upon their return.

Read the source article at Traction News

Yokohama Tire’s Summer Rebate Rolls Through July 5

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Yokohama Tire is rolling into summer with a special rebate promotion. From now through July 5, consumers can earn up to $70 in the form of a Yokohama Visa Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires.

Read the source article at Aftermarket News

Yokohama to reopen commercial tire plant in Mississippi

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WEST POINT, Miss. — Yokohama Corp. of North America soon will restart production at its commercial tire plant in West Point.

Read the source article at Tire Business

Yokohama Advan Sport V107 Tire is OE on GLS 63-Series

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Mercedes-AMG has selected Yokohama Rubber ‘s Advan Sport V107 tires as original equipment for the new GLS 63 4MATIC+ cars.

Yokohama began supplying the tires in October 2019 in two sizes – 285/45ZR22 114Y size front tires and 325/40ZR22 114Y size rear tires.

Read the source article at Tire Review

Yokohama Tire announces 2020 spring rebate promotion

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Yokohama Tire’s annual spring rebate promotion is back. From now through April 30, consumers can earn up to $100 in the form of a Yokohama Visa Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires.

“The spring rebate is a great promotion for consumers because it includes a variety of products from our Advan, Geolandar and Avid lines,” said Alan Holtschneider, Yokohama’s director of marketing.

Read the source article at Traction News

Yokohama agrees to support NR farmers in Thailand

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TOKYO — Yokohama Rubber Co. Ltd. has agreed to provide economic support for Thai natural rubber farmers and to improve traceability to ensure transparency and soundness of the supply chain.

Read the source article at Tire Business