Eight-in-ten winter tire owners say winter tires have saved them from loss of control or a collision: survey

A big majority of winter tire owners believe that driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation.

 

Cambridge, Ontario, Nov. 08, 2018 (GLOBE NEWSWIRE) — Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation such as loss of control or a collision, according to a new consumer survey commissioned by the Tire and Rubber Association of Canada (TRAC).

“Canadian drivers who have embraced winter tires have spoken and provided this very telling insight,” says Glenn Maidment, President of TRAC. “They confirmed what we already know—that the superior performance of winter tires has a place in Canada, and that their greater grip and significantly shorter stopping distances on all cold-weather road surfaces keep Canadians safer on winter roads.”

TRAC’s 2018 Canadian Consumer Winter Tire Study also found that 76 per cent of Canadian motorists now use winter tires. In comparison, TRAC’s 2017 study found 66 per cent of drivers were using winter tires.

Excluding Quebec, where winter tires are required by law, winter tire usage stands at 70 per cent. Last year’s study found 60 per cent of drivers were using winter tires outside Quebec.

This surge in winter tire usage is reflected in winter tire shipments across Canada, which have grown at an annualized rate of four per cent over the past five years. The significant increase in winter tire use is great news because it means our wintertime roadways are safer than ever as Canadians embrace the safety and performance advantages of winter tires.

The top motivations for purchasing winter tires, include: winter tire laws (34 per cent); advice from family and friends (17 per cent); lower auto insurance premiums (11 per cent), and positive media coverage (seven per cent).

“At 17 per cent, advice from family and friends represents a major driver when it comes to drivers switching to winter tires,” says Maidment. “So, we can effectively link the increases in winter tire utilisation directly with people sharing their positive experience with winter tires.”

Regionally, the 2018 study found:

  • 64 per cent of British Columbia drivers use winter tires
  • Alberta’s usage rate is 70 per cent
  • In Manitoba and Saskatchewan usage stands at 60 per cent
  • 69 per cent of Ontario drivers now use winter tires
  • In Atlantic Canada, where winter tire usage is surpassed only by Quebec, winter tire usage stands at 94 per cent

The most common reasons why three-in-ten drivers still resist winter tires are the belief that all-season tires provide enough traction (53 per cent), cost (18 per cent) and reduced driving in winter (15 per cent).

Full survey results are available at www.tracanada.ca.

The superior performance of winter tires is the result of advanced tread designs and rubber compounds. Winter tires feature softer tread compounds that retain flexibility even in extremely cold conditions. At temperatures at or below 7 degrees Celsius, the traction capabilities of winter tires provide greater grip on all cold-weather road surfaces and significantly shorter stopping distances.

In Quebec, provincial research shows universal winter tire use results in a five per cent reduction in road accident injuries and a three per cent reduction in deaths and serious injuries. (Source: Quebec Winter Tire Report, 2011)

Read the source article at Send Press Releases with GlobeNewswire

Why winter tires should be on every car

If you made a list of words that pop into your head when you think of Canada, winter might just come ahead of politeness, beavers and hockey.

But in some of the places with the lousiest winters, there are still Canadians who don’t drive with winter tires.

In a recent survey by the Tire and Rubber Association of Canada (TRAC), 66 per cent of Canadians said they own winter tires. Provincially, that ranges from a high of 86 per cent in Quebec, where winter tires are required by law, to a low of 48 per cent in Manitoba and Saskatchewan.

Read the source article at Home – The Globe and Mail

Michelin investing in Nova Scotia plant ahead of winter tire launch

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GRANTON, Nova Scotia – Michelin North America (Canada) Inc. is budgeting $16 million in investments at its Granton plant to support the 2020 launch of a winter tire designed specifically for the North American market.

Read the source article at Rubber and Plastics News

Early snowfall leads to early rush, Winnipeg drivers prepare for winter

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It’s been a busy week at Rudy’s Auto Service on Erin Street in Winnipeg.

Since Wednesday’s snowfall, dozens of drivers have come in wanting to swap their all-seasons for winter tires.

“Easily 20-30 phone calls the first day,” owner Rudy Epp said.

Read the source article at Global News

Yokohama Partnering with Tribology Laboratory to Study Friction in Icy Conditions

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Yokohama Rubber Co., Ltd., is working with the Tribology Laboratory headed by Associate Professor Iwai of the College of Science and Engineering at Kanazawa University, to develop technology to visualize rubber’s frictional state of contact on an icy surface. The new evaluation technology will enable the discovery of new compounding agents with excellent water absorbency and facilitate more precise development of tread patterns that deliver higher drainage performance.

Read the source article at Tire Review

Nokian TMS shows 13% of Finnish motorists drive on tires with dangerously low tread depth

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This summer drivers in Finland have been using SnapSkin, a digital tire monitoring service (TMS) from Nokian Tyres, to measure their car tires. Worryingly, results have shown that up to 13% of the vehicles examined are equipped with poor summer tires. In heavy rain, the good condition of summer tires is invaluable for safety.

Read the source article at Tire Technology International

Nokian completes winter truck tire range with Hakkapeliitta Truck T

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Nokian announced it has completed its flagship winter product line with the launch of the Nokian Hakkapeliitta Truck T, a new tire specially designed for trailer use.

Harsh winter conditions set special demands for trailer tires as well. Particularly lateral and braking grip are needed when hauling a timber trailer on small forest roads or moving heavy loads on curly mountain roads covered with ice. The new Nokian Hakkapeliitta Truck T gives you more confidence in these extreme circumstances.

Read the source article at Traction News

Congratulations to Enns Tire, Winner of Schrader’s June Social Media Contest

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Winter tire changeover in Canada is known as the busy season for most tire repair shops. During the entire month of June, Schrader offered a half day TPMS training session and TPMS starter kit to one lucky tire shop located in Canada. Shops entered this contest by completing a short survey with information regarding their daily TPMS operations and the winner was selected based on their current need for valuable training.

Read the source article at Tire Review

Winter Tires Market Remains Hotly Contested as a US$ 43 Billion Opportunity is in the Offing 20

The penetration of winter tires continues to gain ground in heavy commercial and light commercial vehicles – a trend that is complementing the steady demand from passenger cars segment.

According to Fact.MR study, nearly 220 million units were sold in 2017, with passenger cars accounting for over 50% of sales. A combination of macroeconomic and industry-specific factors is influencing demand for winter tires.

Read the source article at PR-Inside.com

Nokian to focus on sustainability at new test facility

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Santa Cruz De La Zarza, Spain — Nokian Tyres PLC has said stepped up its focus on sustainability with the construction of a new technology centre in the Spanish town of Santa Cruz De La Zarza.

In addition to allowing for year-round testing of summer, all-season and winter tires, the tech centre—Nokian’s third globally—will focus on the cultivation of the guayule plant and its and utilization in the manufacturing of tires that demonstration environmentally friendly characteristics.

Read the source article at European Rubber Journal