TRAC and our consumer education initiative Be Tire Smart Canada launch a new video series that will continue to educate Canadian drivers about all things tire. We are creating these videos to guide drivers through the entire tire ownership and user journey, and underscoring the importance of tire maintenance and how it relates to safe driving.
Our goal is to encourage Canadian motorists to adopt good tire maintenance practices that will maximize the life span of tires, increase fuel efficiency, and keep our roads safer.
Our first two videos (available in English and French) educate drivers about tire options for winter driving, and the advantages of winter tires on cold Canadian roads.
Read the source article at Be Tire Smart
Yokohama is venturing into new territory with its RS02 radial snow tire, an offering that has been developed to give G2 graders optimal winter performance. Two years in development, the RS02 is designed to provide superior grip on snow and ice as well as durability in extreme conditions.
Read the source article at Tire Technology International
If you inhabit a region that frequently sees hefty amounts of ice, snow, and slush in the winter—or find yourself traveling to places that suffer from that kind of weather—we highly recommend that you invest in a set of winter tires. You may think that your all-season tires have you covered, but contrary to their name, all-season tires are far from great in the winter conditions.
Read the source article at Car Reviews
Cooper Tire’s Tread Wisely Program, is offering tips to help young drivers stay safe on the road this winter.
“Winter weather can require extra attention and quick response when driving, and the cold temperatures can also impact tire care,” said Bill Geaman, Cooper’s Manager of Consumer Relations. “Outside temperatures can impact tire pressure by one pound per square inch (psi) for every 10-degree drop in temperature.
Read the source article at Traction News
When it comes to driving during the winter, nine in 10 Americans don’t trust others to stay safe on the road, although only 41% are confident in their own winter-driving abilities. And with many roads across the U.S. experiencing icy conditions throughout the winter, 48% of drivers even avoid running errands or traveling at all (42%) due to weather concerns.
Read the source article at PR Newswire
Cambridge, Ontario, Nov. 12, 2019 (GLOBE NEWSWIRE) — Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from loss of control or a collision, according to a new Leger survey commissioned by the Tire and Rubber Association of Canada (TRAC) www.tracanada.ca.
Read the source article at finance.yahoo.com
LEATHERHEAD, England—Smithers Market Reports has released its “All-Season vs. Winter Tires to 2024: A State of the Art Report,” which looks at the expected evolution of the all-season and winter tire markets for both OE and replacement tires.
Read the source article at Rubber and Plastics News
Every winter, my brother-in-law teases me for putting winter tires on our two SUVs. He says they’re a cash grab and aren’t necessary with all-wheel drive. He thinks that if winter tires really made a difference, they’d be required by law. – Jamal, Edmonton Winter tires aren’t just for snowflakes. If you live anywhere in Canada with snow and ice, which is almost everywhere, they’re better than all-seasons at keeping you from sliding into the ditch. “Should most Canadians be using winter tires?
Read the source article at Home – The Globe and Mail
Colder temperatures, freezing rain, ice, snow, road salt and potholes are just some of the challenges that can impact drivers getting from point A to point B safely this winter. Tiremaker Pirelli recently kicked off a 44-day campaign, #Below44, designed to educate consumers on why winter tires are critical for anyone who lives in an environment where the temperature regularly drops below 44oF.
Read the source article at Aftermarket News
If you drive in winter, there’s a lot riding on your tires. With the wrong rubber on cold, wet, snowy or icy roads, you’re not only risking life and limb, you’re playing with financial fire, say automotive experts. …
Michael Majernik, communications manager for the Tire and Rubber Association of Canada (TRAC), agrees all-weathers, introduced a decade ago, may be a good compromise “for year-round usage with a winter edge.” But a set of four dedicated winter tires is the safest and best performer in the season’s worst weather, the experts agree.
Read the source article at thestar.com