With the completion of its latest tyre testing facility, Continental now has the capability to locally evaluate all the car tyre lines it produces in the Americas. The company has invested around nine million euros in the Advanced Indoor Evaluation Center, which is located at its proving ground in Ulvade, Texas. An opening ceremony for the facility was held on 5 June.
Titan International has announced its support for Farm Rescue Foundation, a nonprofit dedicated to helping farm and ranch families in crisis, with the launch of a social media campaign to raise funds for the organization’s recent flood recovery efforts.
“In the agriculture community, we know farmers will be the first to step up and help a neighbor in need, but the last to ask for help. Titan is proud to support organizations like Farm Rescue that are directly giving back to farmers impacted by hardships,” said Scott Sloan, ag product manager at Titan.
Yokohama Tire continues to add to its off-road racing legacy. The tiremaker announced it has partnered with Crandon International Raceway, making Yokohama the “Official Tire” of the legendary off-road facility.
“Yokohama is proud to have finalized our exciting new partnership with iconic Crandon International Raceway,” said Fardad Niknam, Yokohama senior director of consumer product planning and product marketing.
Award-winning Lifetime TV show “Designing Spaces” recently highlighted Hercules Tires, a wholly owned subsidiary of American Tire Distributors, and its commitment to veterans and to American men and women in uniform, by showcasing Hercules’ donation of tires to the Oscar Mike Foundation’s veterans rehabilitation compound in Rockford, Illinois.
Michelin North America Inc. has announced a price increase up to 6% for the commercial Uniroyal tire line and select off-highway products in the United States and Canada. The increases will be effective July 1, with additional details provided directly to customers.
“Kenda has many tire manufacturing facilities in Asia, we can offer productions from different factories to cover demands from customers in a different part of the world,” Chairman Jimmy Yang said.
The company has entered into an agreement to merge its defense business and other operations in Acton Vale, Quebec, with Critical Solutions International Inc., a privately owned Charleston, S.C.-based global supplier of route clearance vehicles, countermine and survivability products to U.S. and foreign military forces.
US is winning trade war with China…for now – Richard (Rick) Mills The ongoing battle between the United States and China for economic supremacy isn’t only being fought in the gilded ballrooms of Washington, as trade negotiators from either side parry over automobile parts content, intellectual property rights, government subsidies and the like.
Plans for a new factory may be on hold, but Sentury Tire USA says demand for its tyre brands is growing – and this growth has necessitated the operation’s move to a larger headquarters and warehouse. The new corporate office and warehouse, twice the size of the former location, is located in Hialeah, Florida.
Bridgestone Americas has launched a new consumer advertising campaign for the company’s Firestone tire brand.
The campaign, which encompasses both television and digital creative, features the brand’s 90 Day Buy & Try Guarantee and showcases authentic consumer reactions captured while testing the newest offerings in the Firestone tire line.