Shifting expectations drive off-road innovation


It’s no secret that consumer preferences are evolving, and their expectations for companies, brands and products are higher than ever.

This is increasingly true in the tire industry, as more consumers seek tires that meet multiple performance needs without tradeoffs. … 

…As the off-road consumer tire segment continues to grow, function is only one part of the equation. Aesthetics also matter.

Read the source article at Tire Business

Yokohama Tire Goes ‘Off the Road’ With New National Rebate Offer


Yokohama Tire wants enthusiasts to hit the road – or even take their next adventure off road. To help, Yokohama is running a special “off the road” national rebate promotion. From now through Aug. 31, consumers can earn up to $100 in the form of a Yokohama Visa Prepaid card after purchasing a set of four or five select Yokohama tires. The offer includes three of Yokohama’s hottest off-road treads: the GEOLANDAR X-AT, GEOLANDAR X-MT and GEOLANDAR M/T G003.

Read the source article at Aftermarket News

U.S. military working to make its self-driving technology smarter

Keeping soldiers safe continues to be the main reason the military enlists unmanned vehicles into its ranks, especially for resupply missions.

The U.S. Army has been tinkering with ground robotics and automated technologies for decades, yet there are still no real systems in the military field that are fully autonomous.

Nevertheless, the Army wants to finish what it started, so it plans to accelerate its use of autonomous defense technologies.

Read the source article at Automotive News Europe

Love’s picks site in western Tenn. for 5th retread plant


MILAN, Tenn. — Love’s Travel Stops is planning to set up a tire retread and distribution facility in Milan, in western Tennessee, pending approval of state and local incentives.

Read the source article at Tire Business

Continental Renames Long Haul Tire for Clarity


Continental has announced that it has renamed its long haul commercial tire for better clarity.

The newly renamed heavy truck tire—Conti HSL 3, has been engineered by the company for steer and all-position use, in long haul and super-regional applications. Continental has renamed the tire such that the new name indicates the vehicle classification, axle configuration, and application for which the tire was created.

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Nitto Introduces Luxury All-Season Truck and SUV Tire


Nitto Tire U.S.A has announced the launch of its new luxury truck and SUV all-season tire—the NT420V.

Nitto has included an LT metric-sized tire with an F load range rating in an all-season pattern for the first time to ensure that one-ton truck owners have an option for a proper load-rated application.

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Conti upgrades LT tire portfolio with pair of all-season H/T tires


FORT MILL, S.C. — Continental Tire the Americas has added a pair of all-season light truck tires to its product portfolio, the TerrainContact H/T and the CrossContact LX25, extending the company’s coverage of the highway/terrain segment to 84%.

Read the source article at Tire Business

Continental Tire Launches Two New Light Truck Tires


Continental Tire has announced the launch of its two new all-season light truck tires—the TerrainContact H/T and the CrossContact LX25.

These two tire lines not only helps the company provide 84 percent coverage of the H/T segment but also bring over 40 percent more articles to the market.

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K&M Tire Acquires Cadillac Wholesale Tire


K&M Tire, Inc., headquartered in Delphos, Ohio, has purchased Cadillac Wholesale Tire, located in Cadillac, Michigan. This purchase will be effective July 15.

Cadillac Wholesale Tire was one of the Michigan’s leading distributors of passenger, light truck, truck and farm tires, K&M says.

Read the source article at Tire Review

GT Radial takes over Horiba Mira circuits for customer Ride and Drive Day

Giti Tire’s GT Radial Ride and Drive Day at Horiba Mira, held in partnership with exclusive brand distributor passenger for car, SUV/4×4 and light truck tyres, Micheldever Tyre Services (MTS), was attended by a capacity group of 40 new and existing customers.

Read the source article at Tyrepress