Goodyear honors expired blimp ride voucher 17 years later

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Keith Beckley won the chance in 2001 but for a variety of reasons he didn’t get to take the flight until Oct. 27.

Details of the game that September day in 2001 have faded from Keith Beckley’s memory.

He played linebacker and running back for Carrollton High School his senior year and his performance against Canton Central Catholic in The Repository’s initial First Down Showdown must have been solid because he was named most valuable player for the Warriors.

Beckley can’t recall if …

Read the source article at Home – The Repository – Canton, OH

Bridgestone putting farmers in the driver’s seat

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Bridgestone aims to put farmers in the driver’s seat like never before, courtesy of a new downtime-reducing tyre ordering service that’s designed to “fit with the pockets of each and every business.” For the first time, Bridgestone is giving farmers the opportunity to calculate financing options for their tyres and buy directly online.

Read the source article at Tyrepress

Bridgestone Becomes Worldwide Paralympic Partner

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The International Paralympic Committee (IPC) and Bridgestone Corporation have announced that the world’s largest tire and rubber manufacturer has become the organization’s seventh Worldwide Paralympic Partner.

Already a Worldwide Olympic Partner through to 2024, Bridgestone now has global rights to promote and support the Paralympic Movement over the same period.

Read the source article at Tire Review

Consumer and retail trends driving growth of tire market e-commerce

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E-commerce has been a key business disruptor across all industries and is forcing change, innovation and growth in the tire market. Still relatively new to the business-to-consumer replacement tire market, online tire sales sites have become significant for consumer research into tire types, attributes, reviews, pricing and availability. This trend and the expansion of e-commerce in general are leading to growth in online sales of tires, according to a new Smithers Rapra report, The Future of E-commerce for Tire Markets to 2023. (TRAC Members receive 15 per cent discount).

Across major tire market segments and geographic regions, the number of B2C replacement tires purchased online is estimated by Smithers Rapra at nearly 100 million units in 2018, or about 6.5% of the global market. This is expected to rise by an average of almost 19% per year to over 236 million in 2023, when the share will be nearly 13%.

 

E-commerce tire sales channel market 2015-23, by volume (million units)

 

Source: Smithers Rapra

 

Value growth will be somewhat higher, at 19.7% per year CAGR, from $7.1 billion in 2018 to $17.3 billion in 2023, faster than unit growth and reflecting modest price increases. While a degree of price competition within the online channel and versus offline retail will continue, the convergence of online and offline channels and the increasing importance of user experience relative to price will support higher prices in the channel over time.

End-use applications

Reflecting the numbers of vehicles in use, rates of tire replacement and rates of e-commerce penetration, the passenger car and light truck (light vehicles) segment is by far the largest, at 81% of volume in 2018, followed by motorcycles (12%) and then medium and heavy trucks and buses (7%). Light vehicles have been and remain dominant in absolute value and volume terms. In unit terms, motorcycles are a distant second, but in value terms, medium- and heavy duty trucks and buses are the next most important, although a much smaller segment.

Trends driving e-commerce tire sales

 

Consumer behaviour

Consumer preferences are ultimately the main market drivers for tire e-commerce with technology and retail developments enabling the change. Consumer behaviour and retail trends behind the uptake of e-commerce in tires include price sensitivity, reduced brand loyalty, time sensitivity and, increasingly, a desire for an omni-channel, which blends features of online and offline channels (already the case to some extent due to tire installation requirements).

Fitment proliferation

Fitment proliferation, the increasing number of available tire sizes, is also contributing to the growth of tires sales via the internet. This has been driven in part by the increase in rim diameters and the greater use of high-performance tires as OEM fitments, which is putting a strain on physical showroom and inventory space. E-commerce options help retailers and customers alike with education and availability. 

Growing economies and emerging markets

General economic and demographic growth serve as top drivers for tire e-commerce. B2C replacement tire e-commerce was initially a phenomenon of developed markets, led by Western Europe, followed by the US, which still enjoy the highest penetration rates. However, Asia-Pacific has already become the largest in unit terms and is on track to pass Europe in value terms during the forecast period, due to its large population and rapidly growing tire market (mostly motorcycle tires). Greater internet penetration and e-commerce readiness in developing markets are fueling the expansion of online tire sales. Very rapid growth will come from Eastern European countries and emerging economies such as China, India and Brazil, where levels of e-commerce penetration and vehicle density are comparatively low and growing.

For more information on the Smithers Rapra market report The Future of E-commerce for Tire Markets, visit https://www.smithersrapra.com/market-reports/tire-industry-market-reports/the-future-of-e-commerce-for-tire-markets-to-2023

Titan International Makes Pink Farm Tires for Ride to a Cure Event

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In honor of breast cancer awareness month, tire manufacturer Titan International (maker of Goodyear Farm Tires) will host the 4th Ride to a Cure event this Saturday at Water Works Park in Des Moines, Iowa

The free, family-friendly event is open to the public with 100% of proceeds going to John Stoddard Cancer Center in central Iowa.

Titan will host a hayrack ride, pumpkin painting and a car show. The Iowa Speedway Official Pace Car will also be on site.

Read the source article at Tire Review

Bridgestone tops 2018 global social media ranking

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Bridgestone has taken pole position in the 2018 Tyres & Accessories global social media ranking. The world’s largest tyre manufacturer’s @Bridgestone handle rose an impressive seven places to take first place from last year’s winner Michelin. Both @Bridgestone’s Klear and RightRelevance scores were of the highest order, with just three points separating them, resulting in a very high average of 87.7, which was ultimately three points clear of second place.

Read the source article at Tyrepress

Nexen Tire Launches ‘American Muscle For American Heroes’ Program

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Nexen Tire America has announced “American Muscle for American Heroes” – an all-new program designed to honor a well-deserving veteran who has been wounded in combat and awarded the Purple Heart Medal.

Nexen Tire partnered with the highly respected Purple Heart Foundation to help select a Purple Heart recipient to receive an iconic American muscle car – a custom Nexen Tire Purple Heart Dodge Challenger.

Read the source article at Aftermarket News

Yokohama Adds ‘Official Tire For The Nitro Rallycross’ To Its List Of Titles

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Yokohama’s ADVAN A054 has been named the is the official tire for Nitro Rallycross (NRX), a new adrenaline-fueled event at the third annual Nitro World Games, taking place Sept. 22-23 at Utah Motorsports Campus near Salt Lake City.

NRX utilizes an all-new track layout that will feature some of the world’s best drivers battling for the top spot on a challenging, purpose-built track.

Read the source article at Aftermarket News

Giti Tire targeting social media influencers with Ambassador Program

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Giti Tire has started the global rollout of its ‘Giti Ambassador Program’, a new scheme that aims to bring together social media-savvy drivers who share a passion for driving and Giti tyres.

Read the source article at Tyrepress

Hankook throws its hat into the Formula 1 ring

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It’s official: Hankook Tire has submitted a tender for Formula 1 tyre supply between 2020 and 2023. In response to questions from within our publishing group, Felix Kinzer, director of corporate communications at Hankook Tire Europe, confirmed that the company submitted an application prior to the 31 August deadline.

Read the source article at Tyrepress