The Tire and Rubber Association of Canada News
Retail customers and dealers will both benefit from a new nationwide campaign that Maxxis is launching for its new Maxxcross MX-ST tyre. MX-ST buyers have the chance to win an all-expenses-paid trip to the MXGP of Italy at Imola on 18 August.
Bridgestone Americas has launched a new consumer advertising campaign for the company’s Firestone tire brand.
The campaign, which encompasses both television and digital creative, features the brand’s 90 Day Buy & Try Guarantee and showcases authentic consumer reactions captured while testing the newest offerings in the Firestone tire line.
The options for getting your advertising message in front of consumers has exponentially grown since the advent of the Internet. In the 1980s, marketing channels were limited to print resources such as Yellow pages, newspaper, magazines, billboards, TV and radio for the most part. Those were certainly simpler times!
Triangle Tire USA has introduced a Spanish language version of its website.
In addition to product pages for each of the company’s OTR, TBR, PCR/LT and ST product offerings, the website features a timeline with photos and videos showing progress being made at the construction site for the company’s planned commercial and consumer tire plant in Edgecombe County, North Carolina.
Cooper Tires has produced a new series of videos with ex-Formula 1 star and brand ambassador David Coulthard. In the new DriveTribe.com series, the tyre manufacturer challenges Coulthard to explore the role that tyres play in a range of extreme driving conditions.
Nexen Tire America has officially kicked off the 2019 Formula DRIFT season with this year’s Nexen Tire Motorsports Formula Drift team. Nexen Tire Motorsports introduced its team at the season kick-off event – Formula DRIFT Round 1: Streets of Long Beach – April 5-6 with all drivers running laps on Nexen Tire N’Fera SUR4G street-legal drift tires.
Giti Tire invited members of the media along with North American retailers and distributors to Charlotte, North Carolina, for the launch of the new GT Radial MAXTOUR LX.
Fittingly, the event kicked off at Giti Tire’s first-ever North-American production facility located in Richburg, South Carolina, which began operations in 2017. Both the production facility and the Giti Tire North American product lineup will expand as the brand continues to gain notoriety.
Hankook Tire announces that it has expanded its roster for the 2019 Great Catch Rebate team.
The Official Tire of MLB gives customers a chance to make a great save of their own with this rebate program. Starting today, consumers can save up to $60 on nine of Hankook’s most popular passenger and light truck tire models, including the all-new Dynapro AT2.
Fort Mill, SC (March 22, 2019)- Continental Tire has teamed with SPEED Energy Stadium SUPER Trucks (SST) as a tire partner through the 2019 season. Organized by racer Robby Gordon, the SST Championship is an exciting race series where a field of versatile off-road trucks compete against one another on a circuit lined with man-made ramps for the ultimate display of jumps, launches, and grip.
The new Yokohama Tire specs app has received a 2019 iF Design award.
The app, which won in the iF Design’s service design category, is a mobile experience that enables and empowers consumer, commercial and OTR dealers to demo and showcase Yokohama products to customers based on their individual needs.