The Tire and Rubber Association of Canada News
NASHVILLE, Tenn., May 14, 2018 /PRNewswire/ — Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, Inc., is launching its new marketing campaign with a series of advertisements starring employees of its Firestone Complete Auto Care retail tire and automotive…
E-Commerce Automotive Aftermarket to Witness a Pronounce Growth During 2017 to 2025 Albany, NY — ( SBWIRE ) — 05/11/2018 — Global E-commerce Automotive Aftermarket Market: Overview The automotive industry is flourishing in the emerging economies of China and India on the back of increasing income per capita of the urban populations. Since these two countries are vastly populated, the automotive industry is expected to continue gaining new demand for a foreseeable future.
Giti Tire has become the Official Tyre Partner of the F3 Asian Championship, a new five-round, 15-race series Certified by the FIA. At each event the tyre manufacturer will provide all teams with two sets of GitiCompete GTR1 tyres, part of the company’s comprehensive range of competition racing tyres which are used in events around the world.
Hankook Tire and Major League Baseball (MLB) have announced a new multi-year sponsorship in the United States and Korea.
The new partnership aims to showcase Hankook Tire across Baseball’s media assets including MLB Network, digital platforms such as MLB.com & social media, and MLB ballparks during Jewel Events like the All-Star Game presented by Mastercard and Postseason.
American Kenda Rubber has added a new marketing manager and sales/customer service representative to its team. Hayley Milne will join the Kenda’s American office as its marketing manger and Jin Daniels will take on a more sales and customer service-based role.
SANTA ANA, Calif. — Yokohama Tire Corp. has extended its sponsorship of Major League Baseball’s Los Angeles Angels through the 2020 season.
With one estimate claiming that internet sales of tyres across Europe will reach 5.5 million euros annually by 2021, this is a bandwagon to watch. With many tyre brands scratching ever harder to find new routes to market, the appeal of the internet is obvious and even perhaps a last resort.
As this column has commented on before, the efforts of the major manufacturers to strengthen their hold on retail distribution and increasingly to buy up wholesalers too will inevitably reduce the scope of smaller brands to reach the consumer. Against the backdrop, brand-specific web shops are a clear attraction.
For those in Snow Belt areas, the winter tire season represents a time where the advent of November begins the silly season as winter preparation and new tire sales keep technicians and cash registers happy.
RANCHO CUCAMONGA, Calif. — Sumitomo Rubber North America Inc.’s Falken brand is launching “Falken Academy,” a dealer training seminar and ride-and-drive program designed to help it build relations with its dealer network.
Located at Falken’s U.S. headquarters in Rancho Cucamonga, the academy is a two-day training program that offers participants both classroom instruction and behind-the-wheel training at nearby Auto Club Speedway in Fontana, Calif., and the Cleghorn Trail, a popular off-roading point near San Bernardino, Calif.
“This is a long-term initiative for Falken Tires,” Nick Fousekis, Falken’s director, advertising and promotions, said, noting the goal is to allow participants to experience first-hand how Falken tires perform in “demanding” conditions.
Over the last year or so it has been broadly noted that the SUV/4×4 sector of the tyre market has been impressively resilient. Not just from the relatively local impact of the UK’s Brexit vote and resulting inflation and slump in certain motor vehicle sectors (in the UK at least). The tyre industry’s also been faced with escalating raw materials costs at a global level.