Goodyear Celebrates Dan Earnhardt Jr. in New Ad During Daytona 500


Goodyear Tire & Rubber Co. and race car driver Dale Earnhardt Jr. are celebrating their relationship through a new advertisement set to air during the Daytona 500.

The 30-second commercial, called “Make a Name,” features Goodyear’s history with the Earnhardt family set to the Jim Croce song “I Got a Name.” Goodyear will first air the ad on television during Fox’s broadcast of the race on Sunday, Feb. 18.

Read the source article at Tire Review

Yokohama to Supply Racing Tires for FIA World Touring Car Cup


The Yokohama Rubber Co., announced that its Advan racing tires were adopted as the control tire for WTCR – FIA World Touring Car Cup races, which will run through 2019.

Under the two-year contract, Yokohama will supply Advan A005 as the dry-surface tire and Advan A006 as the wet-surface tire for the races. The size of both tires supplied will be 250/660R18.

Read the source article at Tire Review

Bridgestone backing Olympian Erin Jackson


NASHVILLE, Tenn. — Bridgestone Americas Inc. is throwing its support behind Winter Olympian Erin Jackson after she came through with a “clutch performance” at the 2018 U.S. Olympic Team Trials.

Read the source article at Tire Business

Tire Consumer Welcomes Chan Patel As CEO


Tire Consumer, one of the world’s first tire search engines, has announced the appointment of Chan Patel as CEO. Patel brings more than 20 years of experience in the B2B sector. He replaces CEO and founder Tim Shaffer, who will continue to serve as chief operating officer.

Read the source article at Aftermarket News

Go ‘Falkenspotting’ in Falken Tires’ Newest Contest


Here’s a chance to show off your ride and those wheels!

Falken Tires has launched the “Falkenspotting Photo Contest,” which allows enthusiasts an opportunity to show off their rides.

All vehicles are welcome, says Nick Fousekis, Falken’s director, advertising and promotion. They just need to sport Falken Tires.

Read the source article at Tire Review

Maxxis to partner with N.Y. Yankees again


NEW YORK — Maxxis International Inc. will partner with Major League Baseball’s New York Yankees this season as the team’s tire sponsor for a 15th straight year.

Read the source article at Tire Business

Yokohama sponsoring Ssanyong Motorsport in Dakar Rally


The Dakar Rally begins in Peru on Saturday, and Yokohama Tire shares that it is sponsoring Ssanyong Motorsport’s entry in this year’s event. It will supply the SsangYong Motorsport Tivoli DKR vehicle with Yokohama Geolandar M/T G003 mud-terrain tyres.

Read the source article at Tyrepress

Winter tires VS All Season Tires. Proof that you need WINTER TIRES!!

Motormouth Canada had a chance to travel to Whitehorse in the Yukon to test two identical cars, one with winter tires and one without. Even with a vehicle equipped with AWD, the video proves that driving with winter tires makes a massive difference. Proof that you should invest in winter tires.


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Bridgestone Announces New Marketing Director for Bandag


Bridgestone Americas has announced LaTres Jarret as the director, marketing for Bandag.

“We are excited to welcome LaTres to the Bandag team,” said Eric Higgs, vice president, marketing, commercial tire group, Bridgestone Americas Tire Operations. “LaTres brings more than 16 years of valuable experience in brand-building and customer strategies. She is a natural team leader and creative thinker who is well-suited to take Bandag marketing initiatives to the next level.”

Read the source article at Tire Review

A first look at the all-black 2018 Pirelli calendar – Cnn Style


The once-scandalous Pirelli calendar takes a turn for the progressive Written by Shirine Saad, CNN New York In the age of #BlackLivesMatter, #BlackisBeautiful and #BlackGirlMagic, leading brands and publications have realized that the image they project to millennial and Gen Z audiences needs to resonate with major social movements and calls for representation.

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