Goodyear Tire & Rubber Co. and race car driver Dale Earnhardt Jr. are celebrating their relationship through a new advertisement set to air during the Daytona 500.
The 30-second commercial, called “Make a Name,” features Goodyear’s history with the Earnhardt family set to the Jim Croce song “I Got a Name.” Goodyear will first air the ad on television during Fox’s broadcast of the race on Sunday, Feb. 18.
Tire Consumer, one of the world’s first tire search engines, has announced the appointment of Chan Patel as CEO. Patel brings more than 20 years of experience in the B2B sector. He replaces CEO and founder Tim Shaffer, who will continue to serve as chief operating officer.
The Dakar Rally begins in Peru on Saturday, and Yokohama Tire shares that it is sponsoring Ssanyong Motorsport’s entry in this year’s event. It will supply the SsangYong Motorsport Tivoli DKR vehicle with Yokohama Geolandar M/T G003 mud-terrain tyres.
Motormouth Canada had a chance to travel to Whitehorse in the Yukon to test two identical cars, one with winter tires and one without. Even with a vehicle equipped with AWD, the video proves that driving with winter tires makes a massive difference. Proof that you should invest in winter tires.
Bridgestone Americas has announced LaTres Jarret as the director, marketing for Bandag.
“We are excited to welcome LaTres to the Bandag team,” said Eric Higgs, vice president, marketing, commercial tire group, Bridgestone Americas Tire Operations. “LaTres brings more than 16 years of valuable experience in brand-building and customer strategies. She is a natural team leader and creative thinker who is well-suited to take Bandag marketing initiatives to the next level.”
The once-scandalous Pirelli calendar takes a turn for the progressive Written by Shirine Saad, CNN New York In the age of #BlackLivesMatter, #BlackisBeautiful and #BlackGirlMagic, leading brands and publications have realized that the image they project to millennial and Gen Z audiences needs to resonate with major social movements and calls for representation.