Falken signs sponsorship deal with Liverpool FC

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RANCHO CUCAMONGA, Calif. — Sumitomo Rubber Industries Ltd.’s (SRI) Falken tire brand has become a global partner and official tire partner of the Liverpool Football Club soccer team.

Read the source article at Tire Business

Michelin acquires share in Robert Parker Wine Advocate

With the signing of a contract, and possibly the clinking of glasses, Michelin sealed its acquisition of a 40 per cent stake in Robert Parker Wine Advocate and RobertParker.com, the world’s most widely read independent consumers’ guide to fine wine. The tyre maker views this equity investment as a measure that strengthens and broadens its “experience in the area of gourmet dining.”

Read the source article at Tyrepress

Bridgestone Backs Five U.S. Hopefuls on the Road to PyeongChang 2018

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NASHVILLE, Tenn., June 28, 2017 /PRNewswire/ — Bridgestone Americas, Inc. (Bridgestone), a subsidiary of the world’s largest tire and rubber company and a Worldwide Olympic Partner, today announced its support for five of Team USA’s top athletes on the road to the Olympic and Paralympic…

Read the source article at PR Newswire

Pirelli outlines ‘value generating’ programs

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MILAN, Italy — Pirelli & Co. S.p.A. has launched a series of “value generating” programs that will include a brand-change project at Aeolus.

Read the source article at Tire Business

Michelin UK releases repair guide for Agricultural Tires

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Michelin is supporting farmers and agricultural contractors with a free downloadable guide; ‘What You Need to Know About Agricultural Tyre Repairs’.

The easy-to-understand booklet details the essentials to be aware of before starting an agricultural tire repair job; from when a repair should be considered, if a temporary repair is suitable and for how long, to whether to choose hot or cold vulcanizing repair techniques.

Read the source article at Traction News

Yokohama becomes official tire of HPA

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SANTA ANA, Calif. — Yokohama Tire Corp. has a new partnership with Horsepower Adventures (HPA), a specialized off-road driving experience company, operating on Mexico’s Baja peninsula.

Read the source article at Tire Business

General Tire sponsors UFC in Asia Pacific

UFC has announced a multi-year partnership with General Tire, which will serve as the “Official Tyre Partner of the UFC” in the Asia-Pacific region. The partnership will begin on Saturday 17 June with UFC Fight Night: Holm vs. Correia at Singapore Indoor Stadium in Singapore.

“We are proud to partner with General Tire in the APAC region,” UFC Senior Vice President of International and Content Joe Carr said. “General Tire’s adventurous brand personality is a great fit with UFC and we look forward to working together to deliver exciting experiential events and unique in-market opportunities for fight fans and consumers.”

Read the source article at Tyrepress

Yokohama Official Partner of Nitro World Games

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Yokohama Tire Corp. will be an official partner of the Nitro World Games on June 24, at Rice-Eccles Stadium in Salt Lake City, Utah.

“Yokohama is super excited to be part of the action in this year’s Nitro World Games,” said Fardad Niknam, director of LTR segment development. “We have some fun surprises set up for the Nitro fans and look forward to showcasing our super-tough line of Geolandar light truck tires at the Worlds.”

Read the source article at Tire Review

Bridgestone Issues Tire Safety Tips Ahead of Summer Driving Season

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NASHVILLE, Tenn.May 30, 2017 /PRNewswire/ — With the busy summer driving season fast approaching, Bridgestone Americas, Inc. (Bridgestone) is leading a nationwide safety campaign to encourage drivers to properly maintain their tires. The effort is one way the company is promoting National Tire Safety Week (May 28 – June 3), an industry initiative led by the U.S. Tire Manufacturers Association (USTMA).

“Enhancing mobility is a strategic priority at Bridgestone, and one fundamental to our commitment to serve our communities,” said Jim DeMouy, vice president of environmental, health, safety and sustainability, Bridgestone Americas. “Tire safety is a critical piece of smart and safe mobility solutions, which is why we are working to educate drivers of all vehicles about the importance of proper tire care and maintenance.”

Read the source article at PR Newswire

Pirelli Renews Partnership with Dream Racing

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Pirelli and Dream Racing expand high performance driving program.

Pirelli has announced a new three year partnership with Dream Racing, a premier driving experience based in Las Vegas. This long term relationship will see Pirelli provide P Zero tires to equip Dream Racing’s fleet of over 50 exotic supercars and racecars – including Lamborghini, Ferrari, Porsche, McLaren and Aston Martin.

Read the source article at Autosphere.ca