New Ag Tire Checklist Tool from Firestone


To help farmers maximize time in the field for the upcoming season, Firestone Ag has created a seven-step tire checklist designed to help farmers quickly and effectively check their tires this summer in preparation for harvest.

The Firestone Ag Tire Check list leverages the brand’s expertise, helping farmers easily identify the signs of tire wear.

Read the source article at Tire Review

Cooper Challenges Young Adults to Advocate Tire Safety


Cooper Tire & Rubber Company and the National Organizations for Youth Safety (NOYS) are encouraging teens and young adults across the country to learn how to conduct three basic monthly tire safety checks – tire pressure, tread depth and overall tire condition – and share this information with their peers through the new Tread WiselyTM Challenge. Participating schools, clubs, groups and organizations will compete against one another this year for the chance to win cash prizes.

Read the source article at Tire Review

Falken signs sponsorship deal with Liverpool FC


RANCHO CUCAMONGA, Calif. — Sumitomo Rubber Industries Ltd.’s (SRI) Falken tire brand has become a global partner and official tire partner of the Liverpool Football Club soccer team.

Read the source article at Tire Business

Michelin acquires share in Robert Parker Wine Advocate

With the signing of a contract, and possibly the clinking of glasses, Michelin sealed its acquisition of a 40 per cent stake in Robert Parker Wine Advocate and, the world’s most widely read independent consumers’ guide to fine wine. The tyre maker views this equity investment as a measure that strengthens and broadens its “experience in the area of gourmet dining.”

Read the source article at Tyrepress

Bridgestone Backs Five U.S. Hopefuls on the Road to PyeongChang 2018


NASHVILLE, Tenn., June 28, 2017 /PRNewswire/ — Bridgestone Americas, Inc. (Bridgestone), a subsidiary of the world’s largest tire and rubber company and a Worldwide Olympic Partner, today announced its support for five of Team USA’s top athletes on the road to the Olympic and Paralympic…

Read the source article at PR Newswire

Pirelli outlines ‘value generating’ programs


MILAN, Italy — Pirelli & Co. S.p.A. has launched a series of “value generating” programs that will include a brand-change project at Aeolus.

Read the source article at Tire Business

Michelin UK releases repair guide for Agricultural Tires


Michelin is supporting farmers and agricultural contractors with a free downloadable guide; ‘What You Need to Know About Agricultural Tyre Repairs’.

The easy-to-understand booklet details the essentials to be aware of before starting an agricultural tire repair job; from when a repair should be considered, if a temporary repair is suitable and for how long, to whether to choose hot or cold vulcanizing repair techniques.

Read the source article at Traction News

Yokohama becomes official tire of HPA


SANTA ANA, Calif. — Yokohama Tire Corp. has a new partnership with Horsepower Adventures (HPA), a specialized off-road driving experience company, operating on Mexico’s Baja peninsula.

Read the source article at Tire Business

General Tire sponsors UFC in Asia Pacific

UFC has announced a multi-year partnership with General Tire, which will serve as the “Official Tyre Partner of the UFC” in the Asia-Pacific region. The partnership will begin on Saturday 17 June with UFC Fight Night: Holm vs. Correia at Singapore Indoor Stadium in Singapore.

“We are proud to partner with General Tire in the APAC region,” UFC Senior Vice President of International and Content Joe Carr said. “General Tire’s adventurous brand personality is a great fit with UFC and we look forward to working together to deliver exciting experiential events and unique in-market opportunities for fight fans and consumers.”

Read the source article at Tyrepress

Yokohama Official Partner of Nitro World Games


Yokohama Tire Corp. will be an official partner of the Nitro World Games on June 24, at Rice-Eccles Stadium in Salt Lake City, Utah.

“Yokohama is super excited to be part of the action in this year’s Nitro World Games,” said Fardad Niknam, director of LTR segment development. “We have some fun surprises set up for the Nitro fans and look forward to showcasing our super-tough line of Geolandar light truck tires at the Worlds.”

Read the source article at Tire Review