Michelin Dominates the Conversation Among Automotive Influencers


In 2017 the brand that had the overwhelming share the tire conversation was Michelin with a convincing 20.15 percent of the discussion. In second was Nitto Tires with roughly half that at 11.97 percent of the conversation. The third most discussed brand at 10.76 was BFGoodrich, edging out Goodyear at 9.2 percent. Rounding out the top five is Pirelli at 8.06 percent of the conversation.


Read the source article at Car Reviews

Pirelli Continues Porsche Club Sponsorships


Pirelli says the company is proud to continue its support of the Porsche Club of America (PCA) following the PCA Werks Reunion in Amelia Island earlier this year. Now, Pirelli has headed to the historic Porsche Parade in Lake of the Ozarks, Missouri. As part of its sponsorship with PCA, Pirelli kicked off festivities by hosting the Pirelli Welcome Dinner at the Hidden Lakes Golf Course, which is the most attended event during the weeklong program from July 8-14.

Read the source article at Tire Review

Hercules adding road-hazard coverage to selected Ironman lines


HUNTERSVILLE, N.C. — Hercules Tires & Rubber Co. has begun offering road-hazard coverage on select Ironman-brand passenger and light truck tires in the U.S and Canada.

Read the source article at Tire Business

The Michelin Man turns 120


Bibendum, the Michelin Man, has turned 120. Dreamed up by the Michelin brothers and cartoonist “O’Galop” and designed from a stack of tyres, the Michelin Man has accompanied generation after generation of travellers all around the world.

Born in 1898, Bibendum (the Michelin Man’s real name) has undergone many changes over the years as Michelin’s brand icon.

Read the source article at Rubber Asia

Yokohama Tires Returns to Broadmoor Pikes Peak International Hill Climb


Adding to Yokohama Tire’s sports marketing spots, the tiremaker returned to the Broadmoor Pikes Peak International Hill Climb with the inaugural running of the Porsche Cayman GT4 Clubsport Pikes Peak Hill Climb Trophy by Yokohama. The company also took home a victory in the Time Attack 1 class.

Travis Pastrana took the win in the Porsche Cayman GT4 Clubsport class on Yokohama’s Advan A052 street tires, while David Donohue captured the win in Time Attack 1 on Advan A005 racing slicks.

Read the source article at Tire Review

Double Coin Tires Launches Sales Incentive Programs for Dealers


Double Coin Tire and China Manufacturer Alliance (CMA) have launched OTR, IND and TBR incentive programs, effective immediately.

“We appreciate our dealer principles and owners and wanted to say thank you by offering incentive programs we believe will continue to build confidence in the quality of Double Coin tires and grow their business,” said Tim Phillips, vice president of marketing and operations for Double Coin.

Read the source article at Tire Review

Bridgestone Launches New Retail Showroom Program for Tire Dealers


Bridgestone Americas, Inc. is introducing a new Retail Showroom Program to help affiliated tire dealers grow sales and build customer loyalty through an improved in-store shopping experience.

Specially designed by experts in retail science, the new program is designed to create a more customer-centric environment and accommodate a wide range of showroom sizes and layouts.

Read the source article at Tire Review

Bridgestone Retail Operations Launches Annual Cause Marketing Campaign For Boys & Girls Clubs Of America


Bridgestone Retail Operations (BSRO) has launched its annual Driving Great Futures campaign to support its four-year partnership with Boys & Girls Clubs of America (BGCA). BSRO has raised more than $4 million to date for BGCA and is hoping to raise more funds during the month-long campaign that extends throughout a network of more than 2,200 tire and automotive service centers nationwide.

Read the source article at Aftermarket News

Nexen Tire USA Launches All-New Website


Nexen Tire America, Inc. has introduced its all-new website – www.nexentireusa.com.

The site, which Nexen says is a shopping and lifestyle experience, includes a completely redesigned dealer locator and interactive product information to make finding the right tire easy and engaging.

Key features of the new Nexen Tire USA website include:

Read the source article at Tire Review

Pirelli considering simplified F1 tyre name changes for 2019


Pirelli considering introducing simplified F1 tyre names for 2019 Lewis Larkam 24 May 2018 F1 tyre supplier Pirelli is considering simplifying the names of its compounds for next season, in a bid to make its tyre range “more understandable” for fans. Formula 1 tyre supplier Pirelli is considering simplifying the names of its tyre compounds to Hard, Medium and Soft for each of its three available choices per race next season.

Read the source article at Crash.Net