For the sixth consecutive year, Cooper Tire & Rubber Company will sponsor professional baseball teams across the USA. The 2017 season will include sponsorship of ten teams – the Atlanta Braves, Cincinnati Reds, Houston Astros, Kansas City Royals, Los Angeles Dodgers, Minnesota Twins, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals.
You could spend a lot of time trying to figure out what a surfboard, a rodeo saddle and a pair of racing shoes have in common, but we’ll spare you the trouble and fill you in right now: these three objects represent Yokohama Canada’s opportunity to showcase the superior quality of its tires.
How so? The company is underlining the 100th anniversary of its founding by calling on three so-called “Tire Tailors” to come up with innovative concepts using Yokohama treads.
According to Diana Colosimo, director of development for Yokohama Canada, these Tire Tailors were tasked with creating products born of their respective design expertise and talents using Yokohama tire treads.
Tom Millar of Ausmosis Surfboards thus made use of the Yokohama W Drive tire, conceived expressly to maintain road grip in cold and humid conditions, to create a customized board that allows surfers to maintain a firmer hold when riding it.
BRUSSELS — The Fédération Internationale des Véhicules Anciens (FIVA), the world association for historic car clubs, has made Pirelli Tyre S.p.A. its “official tire partner,” a designation that includes Pirelli’s assuming the role of global tire technical adviser to FIVA partner organizations.
The “multi-year” agreement coincides with an increased interest in the historic car sector by Pirelli, as exemplified by its continually expanding “Pirelli Collezione” product range for classics.
FIVA‘s primary objective is to encourage the safe road use of cars and other vehicles that are more than 30 years old, Pirelli said, for the benefit of their owners, enthusiasts and the public.
Following an incredible 2016 Formula Drift season, which saw Hankook driver Chris Forsberg win his third Formula Drift Championship, Hankook Tire announced its plans to bolster its Formula Drift roster and racing tires heading into the 2017 season.
Reigning champion and Formula Drift legend Chris Forsberg will be back for his seventh consecutive year with Hankook, alongside friend and fellow Hankook teammate Ryan Tuerck.
RANCHO CUCAMONGA, Calif. — Sumitomo Rubber North America’s Falken brand will be the “official” tire sponsor of Formula Drift this year, building on the brand’s winning the series’ tire manufacturers’ championship last year.
SRNA plans to support Falken’s sponsorship position throughout the season via dealer hospitality, spokesmodel meet and greets, driver autograph signings and a learning center display at its Falken rig at most of the series’ eight rounds.
SRNA also disclosed it’ll be sponsoring six drivers this year — 2011 Formula D Champion Daijiro “Dai” Yoshihara in a Subaru BRZ, Justin Pawlak in a Ford Mustang, Aurimas Bakchis and Matt Field in Nissan 240SXs, and James Deane and Piot Wiek in Nissan Silvia S15s — who will be using an updated version of the Azenis RT615K+ drift tire.
“We’re fully committed to extending our brand and legacy through this great series,” said Nick Fousekis, director, motorsports marketing and events. “Formula Drift has continued to flourish, and Falken has grown with it.”
LONG BEACH, Calif. — Five tire suppliers have firmed up their plans for this year’s Formula Drift series, whose season kicks off March 31-April 1 in the streets of Long Beach in support of the Toyota Grand Prix of Long Beach IndyCar race.
Heading the list is Sumitomo Rubber North America’s Falken brand, which has secured a deal as the official tire sponsor of Formula Drift and is sponsoring six drivers in this year’s championship.
The other tire brands with firm plans for 2017 are Achilles Tire USA, Hankook Tire America Corp., Nexen Tire America Inc. and Nitto Tire U.S.A. Inc.
Achilles — a brand owned/controlled by Indonesia’s P.T. Multistrada Arah Sarana — is backing 17 drivers, including five in the top Pro Series.
“Formula DRIFT has been a wonderful partner for our brand in the U.S. and throughout the world,” said Cheralyn Hale, director of marketing for Irvine, Calif.-based Achilles Tire USA.
Continental Tire the Americas is expanding its soccer sponsorship, signing with the North Carolina FC and North Carolina Courage.
As part of the sponsorship, the Continental logo will appear on the back of both men’s and women’s jerseys. Additionally, the tiremaker will receive in-stadium exposure at the team’s home stadium WakeMed Soccer Park, located in Cary, N.C.
In addition to Formula Drift competition, Hankook will sponsor Rhys Millen at the Pikes Peak International Hill Climb for the seventh consecutive year.
Hankook Tire has announced plans to bolster its Formula Drift roster and racing tires heading into the 2017 season. Reigning champion and Formula Drift legend Chris Forsberg will be back for his 7th consecutive year with Hankook, alongside friend and fellow Hankook teammate Ryan Tuerck.
PHOENIX — GITI Tire (USA) Ltd. is supporting an effort to raise money for Truckers Against Trafficking, a non-profit devoted to stopping human trafficking by educating, mobilizing and empowering the nation’s truck drivers and rest stop employees.
As professional baseball teams and fans get ready for the start of the 2017 season, Hankook Tire America offers consumers a home run with its 2017 “Great Catch” mail-in rebate promotion. Drivers can save on seven of Hankook’s most popular passenger and light truck tires.
Consumers who purchase four qualifying Hankook tires from an authorized Hankook dealer between March 18-31 can save up to $100 through a mail-in rebate. According to the latest Hankook Tire Gauge Index, 55 percent of Americans have purchased tires through a rebate offer.
Drivers can save up to $100 on the purchase of a set of Hankook tires through the Great Catch rebate program, which runs through May 31.