Female CMO is new norm

A remarkable shift has been taking place in automaker executive ranks: Women now rule the U.S. marketing world.

In 2018, Joy Falotico took on the chief marketing officer title at Ford Motor Co. The next year, Fiat Chrysler Automobiles tapped Marissa Hunter to fill a new role, head of North America marketing. Months later, Deborah Wahl at General Motors and Angela Zepeda at Hyundai were named CMOs.

Read the source article at Today News Post

Yokohama Named Title Sponsor Of 2021 Jeepspeed Race Series

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Yokohama Tirehas a new off-road racing partner: Jeepspeed. Starting in 2021, Yokohama will be the title sponsor and exclusive tire provider in the Yokohama Tire Jeepspeed Race Series.

Jeepspeed is a class within the Best In The Desert (BITD) racing series. In 2021, Jeepspeed will be featured in all five BITD events, plus the Mint 400. Yokohama’s GEOLANDAR M/T G003 is the spec tire.

Read the source article at Aftermarket News

Bridgestone Supports Larry Fitzgerald’s First Down Fund

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Bridgestone , a partner of the NFL, has partnered with Arizona Cardinals wide receiver Larry Fitzgerald and his foundation, the First Down Fund, which is now being highlighted in a series of new TV spots airing in-game.

The First Down Fund provides underserved youth and families in Larry’s hometown of Minneapolis, MN, with technology needed to facilitate their education.

Read the source article at Tire Review

Hankook Tire Sponsors MLB Wild Card Series

Hankook Tire , the official tire of Major League Baseball, will be the presenting sponsor of the 2020 American League and National League Wild Card Series.

For the first time in MLB history, the Wild Card round has expanded to a 16-team, best-of-three series format, which is modified from the traditional four-team, single-game playoff structure which began in 2012.

Read the source article at Tire Review

BKT becomes Euroleague Basketball Premium Partner

BKT, a tire manufacturing company based in India, will sponsor Turkish Airlines EuroLeague and 7DAYS EuroCup through 2023, Euroleague Basketball announced Tuesday.

Read the source article at Basketball News

Manchester City And Nexen Tire Extend Partnership

MANCHESTER, England, Sept. 16, 2020 /PRNewswire/ — Announcement marks the start of a third term for the partnership which began in 2015 Nexen Tire is the official sleeve partner for the men’s and women’s teams across all competitions, as well as the men’s training kit and Manchester City…

Read the source article at PR Newswire

Robert Mercer, Goodyear CEO during Goldsmith raid, dies at 96

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AKRON — Robert E. Mercer, who spent more than four decades working for Goodyear and is perhaps best known for fending off a hostile takeover attempt in 1986, died Aug. 28 at his home in Akron of natural causes. He was 96.

Mr. Mercer, whose career at Goodyear spanned 42 years — including six as chairman and CEO — arguably will be most remembered for leading the effort over a two-month period of 1986 to pushing back against a hostile takeover attempt by Anglo-French financier Sir James Goldsmith.

Read the source article at Tire Business

Alliance Tire Americas Launches Ag Tire Rebate

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The program offers $100 per tire for many of its Agriflex IF and VF tires, and $75 per tire for Agri Star II farm radials 30 in. and larger. The rebate is available for certain farm tires purchased between Sept. 1, 2020 and Jan. 31, 2021.

Alliance Agriflex/Agriflex+ increased flexion (IF) and very high flexion (VF) tires included in the rebate program are:

Read the source article at Tire Review

Hankook Tire’s MLB ‘Never Halfway’ Campaign Returns

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Leading global tire maker  Hankook Tire  today announced the second phase of its Major League Baseball (MLB) ‘Never Halfway’ integrated marketing campaign. Two ads, “Long Catch” and “Perfect Pitch” will hit American airwaves this July to promote Hankook’s partnership with MLB.

Read the source article at Aftermarket News

Hankook renews support for Air Ambulance Service

Hankook Tyre UK has renewed its partnership with the Air Ambulance Service, first established with the first sets of tyres supplied in 2017. The tyre manufacturer provide tyres for its Rapid Response Critical Care car fleet, which supports its helicopter fleet, throughout 2020. Since the partnership began, the Air Ambulance Service have been able to switch to operating 24 hours a day, 365 days a year, and have extended their car fleet with the addition of two new Škoda Kodiaqs.

Read the source article at Tyrepress