Fountain Tire, Canadian Tire execs receive marketing awards


EDMONTON, Alberta — Strategy magazine recently named Denise Gohl-Eacrett, Fountain Tire’s director, brand and customer experience, and Susan O’Brien of Canadian Tire Corp. as 2019 Marketers of the Year.

Read the source article at Tire Business

Apollo launching marketing campaign for Vredestein brand in North America


ATLANTA—Apollo Tyres is launching a streamlined marketing campaign in North America for its Vredestein brand, with the goal of emphasizing the quality of its product lines as well as boosting dealer profitability.

Read the source article at Rubber and Plastics News

BKT extends Monster Truck sponsorship deal through 2026


LAS VEGAS — Balkrishna Industries Ltd. and Feld Motors Sports Inc. have agreed to extend BKT’s sponsorship of the Monster Jam series of “monster truck” competitions for seven more years, through 2026.

Read the source article at Tire Business

Continental Tire Announces November Promotion


From Nov. 1-30, consumers who purchase four qualifying Continental Tire passenger tires will receive a $70 Visa prepaid card.

Included in the November promotion is the ExtremeContact DWS06, tuned for drivers who want all-season tire without sacrificing performance, handling, and traction in dry, wet and light snow conditions, the company says. The DWS06 uses Continental’s SportPlus Technology, which combines all-season reliability and handling.

Read the source article at Tire Review

Nexen Tire announces third installment of its Nexen Hero campaign


Nexen Tire and Purple Heart Foundation have partnered again for the third installment of its Hero campaign dubbed ‘Nexen Hero III.”

Nexen Tire and The Purple Heart Foundation collaborate to invite veterans from all branches of the U.S. armed forces be nominated for a chance to receive a custom 2019 Jeep Wrangler Unlimited Rubicon 4×4, equipped with 37-inch Nexen Roadian MTX Xtreme off-road tires.

Read the source article at Traction News

Cooper Tire unveils ‘Uncle Cooper’ ad campaign


FINDLAY, Ohio — Cooper Tire & Rubber Co. has unveiled a new national ad campaign introducing “drivers everywhere to a trusted source of tire advice — Uncle Cooper.”

“Personifying a no-nonsense relative who is expert in all things automotive, Uncle Cooper will never steer drivers wrong about the right tires,” Cooper said.

Read the source article at Tire Business

Yokohama Kicks Off Fall with National Rebate Offer


Yokohama Tire has launched its latest national rebate promotion with the start of fall. From now through Oct. 31, consumers can earn up to $80 in the form of a Yokohama Visa prepaid card after purchasing a set of four select Yokohama tires.

The offer includes a variety of Yokohama’s latest products, such as the Geolandar X-AT, an all-terrain tire designed for pickup trucks, SUVs and Jeeps; the just-released Avid Ascend LX, an all-season premium touring tire for mainstream passenger cars, minivans and crossovers; two new winter tires: the iceGUARD iG53 and iceGUARD G075; and the Advan Apex V601 …

Read the source article at Tire Review

Bridgestone, Nashville Predators Extend Naming Rights Agreement for Bridgestone Arena Through 2030

NASHVILLE, Tenn., Sept. 29, 2019 /PRNewswire/ — Bridgestone Americas, Inc. (Bridgestone) and the Nashville Predators today jointly celebrated the beginning of a new hockey season by announcing an extension to their naming rights agreement for Bridgestone Arena through 2030. The agreement…

Read the source article at PR Newswire

Pirelli regains global social media crown


Pirelli has returned to the top of our global social media ranking after four years away from pole position. The last time the @Pirelli-linked account led the way in Tyrepress’ worldwide meta-metric was in 2015 when the Italian tyre manufacturer well-known for its luxury and supercar marketing won with 84.50 points. Last year, the same score of 84.50 only secured second place for Pirelli . But this time round Pirelli achieved 90.30 with scores over 90 awarded by both Klear and Kred.

Read the source article at Tyrepress

OK Tire, Hockey Canada Now Partners


OK Tire has announced a four-year partnership with Hockey Canada.

According to the company, this partnership is aligned with OK Tire’s commitment to supporting and engaging with the community throughout the country. OK Tire will serve as the official tire retailer and auto service provider for Hockey Canada and Team Canada as per this agreement.

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