Yokohama inks Spartan Race sponsorship

SANTA ANA, Calif. (Feb. 22, 2017) — Yokohama Tire Corp.’s Geolander light truck tire line will take the sponsorship spotlight as part of a multi-year deal with Spartan Race, an obstacle course and endurance brand.

The new contract makes Yokohama the “Official Tire of the U.S. Spartan Race” and gives the Japanese tire manufacturer branding designation at select obstacle course races across the U.S this year. Among those races are the five Spartan Race U.S. Championship Series events that will air on the NBC Sports Network and the 2017 Reebok World Championship on Sept. 30, which will be televised on NBC.

“Yokohama’s sponsorship of Spartan Race marks the convergence of two like-minded global brands, and illustrates the massive growth and appeal of the obstacle course racing sport and Spartan endurance lifestyle as an integrated sponsorship platform,” Ian Lawson, Spartan Race vice president of sponsorship and media sales, said in a news release. “We are excited about our partnership with Yokohama and look forward to testing our competitors’ strength against the Yokohama tires on the course.”

Read the source article at Tire Business

Yokohama Partners with Spartan Race

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Yokohama has signed a multi-year sponsorship agreement and is now the “Official Tire of the U.S. Spartan Race,” an exclusive branding designation at select obstacle course races across the U.S. in 2017, including the five Spartan Race U.S. Championship Series events that will air on NBC Sports Network and the 2017 Reebok World Championship on NBC.

Read the source article at Autosphere.ca

New Protection Policy from Hercules® Tires Offers Confidence and Value to Customer

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FINDLAY, OhioFeb. 6, 2017 /PRNewswire/ — Tire problems resulting from roadside hazards like potholes, nails and glass are frustrating under the best of circumstances, even more so when a tire has substantial life left and is in otherwise good condition. Recognizing that roadside hazards are a part of driving, Hercules® Tires has significantly expanded its Road Hazard Protection Program. The new program offers free tire replacement for two years after purchase, or the first 50 percent of a tire’s tread life, if a tire is damaged due to a road hazard. For the first time, this policy protects all new Hercules passenger and light truck tires, including mud and commercial traction tires.

“For years, our customers have been able to count on Hercules Tires for outstanding road hazard protection coverage,” said Jedd Emans, vice president of marketing for the Hercules brand. “We don’t know of any other company offering the breadth and depth of coverage that we do now. The enhancements we made should help consumers feel more comfortable than ever choosing our tires.”

Read the source article at cbs8.com

Continental marketing shifts gears

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HANOVER, Germany (Feb. 6, 2017) — Continental A.G.’s Tire Division is shifting its image campaign in Europe away from soccer sponsorship in favor of a multi-media campaign focusing on the corporation’s efforts to promote greater road safety.

Launched Feb. 1 together with Conti’s Chassis & Safety Division, the company’s “Vision Zero” campaign — Zero accidents; zero injuries; zero fatalities — will push the “mobility enhanced by German technology.”

 

“Our new target positioning is based on our focus on safety by delivering the shortest braking distances and is designed to be combined long-term with Vision Zero — the vision of zero road fatalities, zero injuries and zero accidents,” said Nikolai Setzer, member of the executive board of Continental AG responsible for corporate purchasing and the Tire Division.

The new campaign will be run across Europe on television, in print media, at the point of sale with the company’s partners in the trade and online. Conti has set up a dedicated website — www.VisionZeroWorld.com — where it presents a wide range of multimedia content to enrich the topic of Vision Zero.

 

Read the source article at Tire Business

Bridgestone, Verizon IndyCar extend contract

INDIANAPOLIS—The organizers of the Verizon IndyCar Series and Bridgestone Americas Tire Operations L.L.C. have extended Bridgestone’s contract to supply the series with Firestone racing tires beyond the 2018 season.

The partners did not disclose the length of the extension, but did note that is a “multiyear” contract. Financial terms also were not made available.

In 2012, Bridgestone and IndyCar extended the contract through the 2018 season, continuing a partnership between the two entities that began in 1996.

 

“Firestone is part of the fabric of IndyCar and its commitment to evolving performance, innovation and safety in the Verizon IndyCar Series has been remarkable,” said Jay Frye, IndyCar president of competition and operations.

“The Firestone brand has been part of our sport for more than 100 years and continues to be an integral partner in the growth of IndyCar on and off the racetrack.”

Lisa Boggs, director of motorsports, Bridgestone Americas, said, “This partnership is integral to our marketing initiatives as it allows us to engage with fans via the unique, multi-faceted platform that the Verizon IndyCar Series provides, and we look forward to building upon the brand’s time-tested racing legacy.”

Read the source article at home.rubbernews.com

Yokohama names new chief operating officer

SANTA ANA, Calif.—Yokohama Tire Corp. has hired automotive industry veteran Jeff Barna to be its chief operating officer, responsible for sales, marketing and product planning.

Barna has held management, sales and logistics positions over the past 32 years at a number of companies, including Nilfisk-Advance Inc., an international company in the professional cleaning products and service industry; Exide Technologies, a global battery manufacturer; and Tenneco Automotive.

He will join Yokohama on Jan. 16 and report to YTC President Shinichi Takimoto, who praised Mr. Barna’s extensive experience in the auto aftermarket business, noting that he sold a range of products to many of the same companies that Yokohama sells to.

“Jeff will work closely with our team to strengthen Yokohama and make us more valuable to our business partners,” Takimoto said. “His experience starting at the street level of the auto parts business, to broader areas of responsibility, and right up to the board rooms of multi-national companies is a perfect match for today’s competitive business climate and our lean team.”

YTC CEO Hideto Katsuragawa called the hiring of Mr. Barna “another strategic investment in the future of Yokohama Tire Corp. in the American market….”

Read the source article at home.rubbernews.com

Pirelli in 100 Pictures’ exhibition opens

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If a picture truly is worth a thousand words, then Pirelli has saved itself pages of prose by supplying the content for an exhibition currently being held in Italy. On 18 January, Archimede Library in Settimo Torinese opened the doors to the ‘Pirelli in 100 Pictures: Beauty, Innovation, Manufacturing’ exhibition, a visual glimpse into the company’s 140 years of history. The exhibition runs until 1 May.

Images displayed at the Archimede Library offer visitors a window on Pirelli’s industrial activities, technology and product development as well as its relationship with the arts, motorsports and the world’s best-known calendar. Photos taken within the tyre maker’s Settimo Torinese plant by Peter Lindbergh, author of the 2017 Pirelli Calendar, are also on public display for the first time.

The exhibition is curated by Fondazione Pirelli, which runs the Pirelli Historical Archives from where the material was picked, and is promoted and organised by Settimo Torinese commune with contributions from Pirelli and Fondazione ECM, the organisation that manages cultural facilities within the local area. The region of Piedmont and city of Turin are event sponsors.

Read the source article at Tyrepress

Yokohama hires Jeff Barna as COO

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SANTA ANA, Calif. (Jan. 13, 2017) — Yokohama Tire Corp. has hired automotive industry veteran Jeff Barna to be its chief operating officer, responsible for sales, marketing and product planning.

Mr. Barna has held management, sales and logistics positions over the past 32 years at a number of companies, including Nilfisk-Advance Inc., an international company in the professional cleaning products and service industry; Exide Technologies, a global battery manufacturer; and Tenneco Automotive.

He will join Yokohama on Jan. 16 and report to YTC President Shinichi Takimoto, who praised Mr. Barna’s extensive experience in the auto aftermarket business, noting that he sold a range of products to many of the same companies that Yokohama sells to.

The COO position has been vacant since early 2016 when Takayuki Hamaya was named president of Yokohama Russia L.L.C. He had been COO of YTC since 2012.

Read the source article at Tire Business

Pirelli inks deals with ski, hockey federations

MILAN—Pirelli Tyre S.p.A. has struck multi-year deals with the International Ski Federation (FIS) and International Ice Hockey Federation to sponsor their respective world championships through 2021.

The sponsorship deal with FIS starts with the 2017 championship in St. Moritz, Switzerland, and includes the events in Are, Sweden, in 2019 and Cortina, Italy, in 2021.

Financial terms were not disclosed for either deal.

FIS expects 600 athletes from 70 nations to be competing at the St. Moritz event, with an international television audience of more than 1 billion viewers, Pirelli said.

Read the source article at home.rubbernews.com

Linglong Tire now a Wolfsburg ‘Club of Champions’ sponsor

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As of 1 January, Shandong Linglong Tire has been elevated to the status of Club of Champions partner with German football club VfL Wolfsburg. The tyre maker had served as a VfL-TopPartner since the start of 2015, and Wang Feng, founder and chief executive officer of Linglong Tire, signed the new, extended deal at the Volkswagen Arena in Wolfsburg on 14 December together with club managers Thomas Röttgermann and Dr Tim Schumacher.

Read the source article at Tyrepress