Yokohama Adds ‘Official Tire For The Nitro Rallycross’ To Its List Of Titles


Yokohama’s ADVAN A054 has been named the is the official tire for Nitro Rallycross (NRX), a new adrenaline-fueled event at the third annual Nitro World Games, taking place Sept. 22-23 at Utah Motorsports Campus near Salt Lake City.

NRX utilizes an all-new track layout that will feature some of the world’s best drivers battling for the top spot on a challenging, purpose-built track.

Read the source article at Aftermarket News

Giti Tire targeting social media influencers with Ambassador Program


Giti Tire has started the global rollout of its ‘Giti Ambassador Program’, a new scheme that aims to bring together social media-savvy drivers who share a passion for driving and Giti tyres.

Read the source article at Tyrepress

Hankook throws its hat into the Formula 1 ring


It’s official: Hankook Tire has submitted a tender for Formula 1 tyre supply between 2020 and 2023. In response to questions from within our publishing group, Felix Kinzer, director of corporate communications at Hankook Tire Europe, confirmed that the company submitted an application prior to the 31 August deadline.

Read the source article at Tyrepress

Falken sponsors Atlético de Madrid

Tyre brand Falken has agreed a sponsorship deal with the successful, tradition-steeped Spanish football team Club Atlético de Madrid for the 2018/19 season. The Spanish club occupies second position in the UEFA ranking, they are the current champions of the UEFA Europa League, and have just won the UEFA Super Cup in Tallin, Estonia. Falken has extended its marketing via football sponsorships across Europe in the past few years, partnering with major clubs, such as Liverpool FC in the UK .

Read the source article at Tyrepress

Yokohama Tire Partners With Spartan To Power New Tire Promotion


The race is on: consumers who buy four new Yokohama tires from now through Sept. 30 will get a free entry into a 2018 or 2019 Spartan race, valued up to $190. Spartan is world’s largest obstacle race and endurance brand.

“Talk about a ‘strong’ promotion,” said Alan Holtschneider, Yokohama’s director of marketing. “Not only do consumers get a free entry to compete in a super-tough Spartan Sprint, Super or Beast race in the 2018 or 2019 season, they also get a great set of tires.”

Read the source article at Aftermarket News

Goodyear and Case Western Reserve University Launch ‘Beyond Tires’ Innovation Challenge


AKRON, OhioAug. 24, 2018 /PRNewswire/ — The Goodyear Tire & Rubber Company (NASDAQ : GT ), in collaboration with the Weatherhead School of Management at Case Western Reserve University, in Cleveland, Ohio, is sponsoring a hackathon-style competition to identify innovative ideas related to future transportation.

The Goodyear Innovation Challenge invites graduate business and design students from across the U.S. to submit a business case by Oct. 12 in response to the challenge, “How does Goodyear make a play beyond tires?” for the chance to compete in a two-day event at the university’s Larry Sears and Sally Zlotnick Sears think[box], a world-class center for innovation and entrepreneurship.

Read the source article at PR Newswire

Hankook Tire announces 2018 fall rebate promotion


Hankook Tire is giving drivers a chance to enjoy the thrill of the road with its 2018 Fall Classic Rebate on a wide array of passenger and light truck tires.

The company says it will offer online or mail-in rebate of $50 to consumers who purchase four qualifying Hankook passenger or light truck tires from an authorized Hankook dealer between August 27 and September 21. Consumers can submit their rebate forms online at

Read the source article at Traction News

Accella Tire Fill Systems Helps to Replant California’s Wildfire Area


Accella Tire Fill Systems has partnered with American Forests, a non-profit conservation organization, as part of a long-standing collaboration to replant thousands of new trees in the nation’s most devastated fire zones.

As part of its “One Tote, One Tree” sustainability campaign this year, Accella, its customers and dealers will specifically assist with the reforestation of the El Dorado National Forest located in Northern California.

Read the source article at Tire Review

Yokohama offers Rallio social media tool for dealers


SANTA ANA, Calif. — Yokohama Tire Corp. is offering tire dealers a free app for the Rallio social media dashboard, which is designed to help them publish and personalize Yokohama-created social media content on all their communication channels.

Read the source article at Tire Business

Pavel Prouza to lead sales, marketing at Continental’s Commercial Specialty Tires unit


FORT MILL, S.C. — Continental Tires the Americas has appointed Pavel Prouza head of sales and marketing for the U.S. subsidiary’s Commercial Specialty Tires unit. The move is effective immediately.

Read the source article at Tire Business