A first look at the all-black 2018 Pirelli calendar – Cnn Style


The once-scandalous Pirelli calendar takes a turn for the progressive Written by Shirine Saad, CNN New York In the age of #BlackLivesMatter, #BlackisBeautiful and #BlackGirlMagic, leading brands and publications have realized that the image they project to millennial and Gen Z audiences needs to resonate with major social movements and calls for representation.

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Hankook Tire to highlight Laufenn Brand at SEMA 2017


Hankook Tire announced that the company’s Laufenn brand showcases at 2017 SEMA Show for the third consecutive year during October 31st and November 3rd at the Las Vegas Convention Center. The Laufenn brand offers consumers seeking value, quality and style a wide range of quality products to meet a variety of driving conditions. The brand represents both a symbolic and tangible proof point for Hankook Tire’s vision to growth in the global automotive market.

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Nexen Tire’s Partnership with Manchester City FC Extends to Carabao Cup


Nexen Tire’s Partnership with Manchester City FC Extends to Carabao Cup News provided by 23 Oct, 2017, 10:00 – As the Official Sleeve Partner, Nexen Tire’s logo will appear on the left sleeve of Manchester City playing shirt for all Carabao Cup matches – Throughout the multi-year partnership, Nexen Tire will continue to be a significant presence at domestic cup matches in UK Nexen Tire’s Partnership with Manchester City Extends to Carabao Cup SEOUL, South Korea , Oct. 23, Nexen Tire, a leading global tire manufacturer, announced that its partnership with English Premier League’s (EPL) Manchester City Football …

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Motorcycling – Michelin MotoGP deal extended until 2023


MELBOURNE (Reuters) – French manufacturer Michelin will continue to be the exclusive supplier of tyres to the MotoGP world championship until the end of 2023 after agreeing a new five-year deal with commercial rights holders Dorna Sports. Michelin took over from Bridgestone at the end of the 2015 season after the Japanese company spent seven years as the first exclusive provider of tyres to the series.

Read the source article at The Star Online

Goodyear’s new airship to sail over 10 states headed to base

AKRON, Ohio (AP) – Goodyear says the second of three semi-rigid airships replacing its original blimps has left the company’s hangar in Ohio for its permanent base in California. Officials at the Akron-based Goodyear Tire and Rubber Co. say Wingfoot Two left the company’s hangar in Portage County on Sunday on its way to the hangar in Carson, California, near Los Angeles.

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Toyo Tires Is Now The Official Tire Of UCLA Athletics And The Rose Bowl Stadium


Toyo Tire U.S.A. Corp. has announced it is now the Official Tire of UCLA Athletics and the Rose Bowl Stadium. The University of California, Los Angeles (UCLA) is consistently ranked among the top universities in the world and has won an NCAA-leading 113 National Championships. In addition, UCLA athletes have captured 261 Olympic medals during the history of the school.

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Nexen : Tire Continues its Various Sports Marketing Initiatives in the European Market

– As the Official Sleeve Partner, Nexen Tire’s logo will appear on the sleeve of the Manchester City playing shirt for all English Premier League games from the start of the 2017-18 season

– The company also continued partnerships with other European sports teams, including football clubs S.S.C. Napoli and Eintracht Frankfurt, and ice hockey team BK Mlada Boleslav

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New Ag Tire Checklist Tool from Firestone


To help farmers maximize time in the field for the upcoming season, Firestone Ag has created a seven-step tire checklist designed to help farmers quickly and effectively check their tires this summer in preparation for harvest.

The Firestone Ag Tire Check list leverages the brand’s expertise, helping farmers easily identify the signs of tire wear.

Read the source article at Tire Review

Cooper Challenges Young Adults to Advocate Tire Safety


Cooper Tire & Rubber Company and the National Organizations for Youth Safety (NOYS) are encouraging teens and young adults across the country to learn how to conduct three basic monthly tire safety checks – tire pressure, tread depth and overall tire condition – and share this information with their peers through the new Tread WiselyTM Challenge. Participating schools, clubs, groups and organizations will compete against one another this year for the chance to win cash prizes.

Read the source article at Tire Review

Falken signs sponsorship deal with Liverpool FC


RANCHO CUCAMONGA, Calif. — Sumitomo Rubber Industries Ltd.’s (SRI) Falken tire brand has become a global partner and official tire partner of the Liverpool Football Club soccer team.

Read the source article at Tire Business