Hankook, Real Madrid C.F. extend partnership until 2023


Hankook Tire announced it is extending its sponsorship contract with Real Madrid C.F. by another three years until the end of the 2022/23 season.

The tire maker will receive exclusive rights to the prominent, central LED board for the entire season, scaling new heights in local and international coverage.

Read the source article at Traction News

Sentury Tire Rebranding Landsail Tires

In 2010, Sentury Tire introduced the Landsail brand to the U.S. market with a focus on reaching trade customers. Sentury Tire is now revamping the Landsail messaging to emphasize the unique qualities of these particular tires and concentrate its brand strategy on addressing savvy consumers, the company says.

Read the source article at Tire Review

Discount Tire Partners With Multi-Platinum Artists, Walk Off The Earth, For 2020 “Let’s Get You Taken Care Of” Campaign


SCOTTSDALE, Ariz., Jan. 16, 2020 /PRNewswire/ — Discount Tire, the world’s largest retailer of tires and wheels, expanded its latest brand campaign with a partnership and jingle featuring the critically acclaimed, multi-platinum pop band, Walk Off the Earth. Discount Tire’s “Let’s Get…

Read the source article at PR Newswire

ARCA extends sponsorship, race tire supply deals with General Tire


DAYTONA BEACH, Fla. — The Automobile Racing Club of America has extended and expanded its four-year-old exclusive tire supplier agreement with Continental Tire the Americas’ General Tire brand for five more seasons.

Read the source article at Tire Business

Nexen Tire selects retired Army Sgt as recipient of Hero Jeep Wrangler


Nexen Tire has announced retired Army Sgt. 1st Class Ken Cates the recipient of the 2019 Nexen Hero Jeep Wrangler as part of the Nexen Hero III Campaign.

Cates is the third veteran selected to receive a custom vehicle built by Nexen Tire as part of its commitment to honor the nation’s heroes. The Nexen Hero III program builds on the success of the last two campaigns which honored a well-deserving veteran. The second campaign took place earlier this year and named retired Army Master Sgt.

Read the source article at Traction News

Goodyear unveils life-sized mascot for 84th Goodyear Cotton Bowl Classic


Goodyear Tire unveils life-sized sculptures of the participating teams’ mascots created from Goodyear tires as part of the 84th Goodyear Cotton Bowl Classic.

These sculptures embody the dedication to outstanding performance built into each tire and every player and coach on the teams.

Read the source article at Traction News

Maxxis to sponsor ‘Triple Crown’ of off-road desert racing events


SUWANEE, Ga. – Hoping to leverage its bonafides as a supplier of competition off-road tires, Maxxis International – USA has agreed to become the title sponsor of a new “Triple Crown” of desert races sanctioned by Best in the Desert.

Read the source article at Tire Business

Sentury targets younger audience with rebrand of Delinte


MIAMI — With an eye toward attracting a younger generation of customers, Sentury Tire USA Inc. is rolling out a rebranding campaign for its Delinte brand.

Read the source article at Tire Business

BKT Renews Monster Jam Partnership Until 2026


BKT and Feld Motor Sports, the promotor of the Monster Jam show, have extended their partnership until 2026.

BKT is currently working on the development of the third generation of its 66-in. tire for these trucks. The company says the tire features excellent stability thanks to a particular shoulder design enabling it to bounce back at the moment of the impact and regain stability after landing from 10 meters high.

Read the source article at Tire Review

Continental introduces 10-year warranty on agricultural tyres

Continental is now offering a warranty of up to ten years on its agricultural tyres in the EMEA region. The warranty applies to all Continental radial agriculture tyres manufactured since 1 August 2017 that bear the ‘Engineered for Efficiency’ logo and have an applicable production code.

Read the source article at Tyrepress