Hankook Steps Up To The Plate With 2017 ‘Great Catch’ Rebate Promotion

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As professional baseball teams and fans get ready for the start of the 2017 season, Hankook Tire America offers consumers a home run with its 2017 “Great Catch” mail-in rebate promotion. Drivers can save on seven of Hankook’s most popular passenger and light truck tires.

Consumers who purchase four qualifying Hankook tires from an authorized Hankook dealer between March 18-31 can save up to $100 through a mail-in rebate. According to the latest Hankook Tire Gauge Index, 55 percent of Americans have purchased tires through a rebate offer.

Drivers can save up to $100 on the purchase of a set of Hankook tires through the Great Catch rebate program, which runs through May 31.

Read the source article at Aftermarket News

BKT launches new All Terrain Vehicle tyre

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Balkrishna Industries Ltd has launched a new tyre–Sierra Max–in its ATV(All Terrain Vehicle) range, specially designed for racing racing vehicles whizzing through muddy areas, deserts, and over rocky surfaces. This tyre features a radial structure enabling a very agile drive along with a comfortable ride even under the toughest conditions. The special tread pattern provides for a large footprint on the ground ensuring exceptional front and lateral traction.

Read the source article at Rubber Asia

Kenda Partners with VORE Adrenaline Compound

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Kenda Tires has been named the Official Tire Sponsor of the off-road driving experience VORE Adrenaline Compound.

“We are happy to announce our partnership with the VORE Adrenaline Compound,” said Jimmy Yang, president of Kenda Tires. “VORE will be another platform for Kenda to prove the durability and performance of our light truck products as well as our ultra-high performance tires.”

Read the source article at Tire Review

Liqui Moly Partners with LA Kings

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German automotive chemicals specialist LIQUI MOLY and famed National Hockey League team Los Angeles Kings have agreed on an advertising partnership which will run over three seasons.

“We’re the first German oil brand to go into professional US sport—which shows just how important this is,” said LIQUI MOLY Marketing Director Peter Baumann at a press conference in Los Angeles.

Read the source article at Autosphere.ca

Dealers, get full data on over 12,000 tire patterns with TireLibrary

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For a small monthly fee tire dealers can now search, view and analyze what is claimed to be the world’s largest and most extensive database of tires.

TireLibrary, a new product from E-Solution Professionals, allows dealers to find the most up-to-date information on any tire, from any manufacturer, at any time of day — including photos of the tires, specifications, videos, rebates, features and the benefits of each tire.

Read the source article at Traction News

B.F. Goodrich launches Winter T/A KSI in Canada’s capital

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Last week at the Rockcliffe Flying Club in Ottawa, over 100 B.F. Goodrich tire dealers and 20 journalists had the opportunity to compare the Winter T/A KSI to its peers. Excitement marked the event all week. Changing weather conditions kept the event teams on their toes and the Red Bull Crashed Ice competitions provided a unique form of entertainment in the evening!

Read the source article at The Garage — The Garage

Nexen Tire Revamps its Global Website

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Nexen Tire revamps their website to serve as a content hub and bolster its digital capability SEOUL, South Korea, March 13, 2017 /PRNewswire/ — Nexen Tire, a leading global tire manufacturer, announced the launch of its redesigned global website today, designed with digital in mind…

Through the renewed website, visitors can access a variety of information on Nexen Tire such as its products, services, information on tire in general, news & campaigns and corporate information in a more digitalfriendly way. Visitors across the globe also can enjoy Nexen Tire content that have been uploaded on Facebook, YouTube, or various blogs, and share content from the website with other social media platforms.

“The renewed website, serving as Nexen Tire’s key digital marketing channel, delivers a wealth of content on the company’s milestones in a more engaging way to connect with global customers,” Nexen Tire stated.

Read the source article at PR Newswire

Continental extends North American football sponsorship

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Although Continental has already announced its exit from football engagements in Europe, its sponsorship of the sport in North America continues. Continental Tire the Americas has extended its agreement with Soccer United Marketing (SUM), Major League Soccer’s (MLS) commercial arm, to continue as an official partner and the official tyre of MLS in the United States and Canada.

Read the source article at Tyrepress

Yokohama inks Spartan Race sponsorship

SANTA ANA, Calif. (Feb. 22, 2017) — Yokohama Tire Corp.’s Geolander light truck tire line will take the sponsorship spotlight as part of a multi-year deal with Spartan Race, an obstacle course and endurance brand.

The new contract makes Yokohama the “Official Tire of the U.S. Spartan Race” and gives the Japanese tire manufacturer branding designation at select obstacle course races across the U.S this year. Among those races are the five Spartan Race U.S. Championship Series events that will air on the NBC Sports Network and the 2017 Reebok World Championship on Sept. 30, which will be televised on NBC.

“Yokohama’s sponsorship of Spartan Race marks the convergence of two like-minded global brands, and illustrates the massive growth and appeal of the obstacle course racing sport and Spartan endurance lifestyle as an integrated sponsorship platform,” Ian Lawson, Spartan Race vice president of sponsorship and media sales, said in a news release. “We are excited about our partnership with Yokohama and look forward to testing our competitors’ strength against the Yokohama tires on the course.”

Read the source article at Tire Business

Yokohama Partners with Spartan Race

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Yokohama has signed a multi-year sponsorship agreement and is now the “Official Tire of the U.S. Spartan Race,” an exclusive branding designation at select obstacle course races across the U.S. in 2017, including the five Spartan Race U.S. Championship Series events that will air on NBC Sports Network and the 2017 Reebok World Championship on NBC.

Read the source article at Autosphere.ca