The Tire and Rubber Association of Canada News
The new Yokohama Tire specs app has received a 2019 iF Design award.
The app, which won in the iF Design’s service design category, is a mobile experience that enables and empowers consumer, commercial and OTR dealers to demo and showcase Yokohama products to customers based on their individual needs.
Hankook Tire has announced it will partner with Peaches, the California lifestyle and fashion brand known for translating street car culture into modern-day street fashion clothing. The next step “in the near future” is for Hankook Tire’s design team and Peaches to unveil several projects, including a series of experimental sports tyre designs to appeal to up and coming generations of drivers.
The Goodyear Tire & Rubber Co. signed a multi-year agreement renewing its title sponsorship of the Goodyear Cotton Bowl Classic played annually at AT&T Stadium in Arlington, Texas.
With the agreement, Goodyear extends its more than six-decade association with college football that started with the Goodyear Blimp providing aerial coverage of the 1955 Rose Bowl. From the Rose Bowl to the Cotton Bowl, the blimp has covered more than 2,000 college football games.
Alliance Tire Americas, Inc. (ATA) has introduced a 10-year workmanship and materials warranty on its specific farm radial steel-belted tires.
Alliance says it is one of the longest warranty periods being offered in the farm tire sector. The policy covers SKUs across ATA’s Alliance, Galaxy, Primex and other brands applicable to tractor, agricultural-transport, fronts, implements, harvester, row crop and sprayer tires.
CYPRESS, Calif.—A few years ago, Nitto started seeing conversations online and through social media from people in Europe wondering when the Nitto tires they had ordered would arrive.
BOULOGNE-BILLANCOURT, France — Group Michelin has acquired Tablet Inc., the online travel agency that specializes in offering “unforgettable and original experiences” at boutique and luxury hotels.
London – The European Commission has adopted proposals for a new regulation to extend the scope of tire labelling to heavy-duty vehicles and increase consumer-awareness and enforcement of the scheme across the EU.
If voted through by the European Parliament, the regulation will, from 1 Jan, 2020, oblige suppliers to display tire labels in all forms of purchase, including in-shop and online.
Pirelli is known for its artistic calendars featuring celebrities and photographed by some of the world’s best at their craft. The 2019 Pirelli Calendar, entitled “Dreaming,” was unveiled at Pirelli HangarBicocca in Milan, Italy. The piece is intended to be a photographic tale of the aspirations of four women and their determination to achieve their goals, each one pursuing her own dreams and passions.
Pirelli has announced it will remain Global Tire Partner of the FIA Formula One World Championship for another four years, after renewing its current contract, which lasts until the end of the 2019 season. The renewal will extend the agreement from 2020 to 2023.
Hankook Tire announced it was chosen as the exclusive tire supplier of Formula 4 U.S. and F3 Americas Championship ladder starting in 2019.
“We are extremely pleased to bring Hankook Tire on board for the F4 United States Championship and the F3 Americas Championship,” said SCCA Pro Racing Vice President Steve Oseth.