Racing Legend Mario Andretti Competes Against Fans in Firestone Social Media Challenge

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NASHVILLE, Tenn.May 16, 2017 /PRNewswire/ — Firestone, a leading tire brand offered by Bridgestone Americas, Inc. (Bridgestone) and the official tire of the Verizon INDYCAR Series®, is giving fans the opportunity to race Mario Andretti, the greatest race car driver of all time, as part of a five-week series of video posts on social media. As today’s IndyCar drivers prepare to compete in the 101st Running™ of the Indianapolis 500® on May 28, Andretti will challenge followers of Firestone for the second straight year to race him as they perform fun, everyday tasks.

 

Read the source article at PR Newswire

Drivers want to protect the environment: Survey

TRAC provides ‘Get Fuel Fit Guide’ to help motorists find routes to fuel efficiency during Be Tire Smart Week.

Drivers want to minimize the impact their vehicles have on the environment, but many lack the information on how to achieve that goal.

According to a new Leger national survey of drivers responsible for the maintenance of their vehicles, 87 per cent of Canadian motorists feel drivers have a moral obligation to protect the environment by ensuring their vehicles are as fuel-efficient as possible.

The survey, conducted for the Tire and Rubber Association of Canada (TRAC), found that nearly three-quarters (74 per cent) of Canadian drivers are not aware of low rolling resistance tires and the fuel efficiency gains these tires provide.

Low rolling resistance (LRR) tires cut fuel consumption by two to four per cent when compared to conventional tires. Motorists driving 25,000 km per year can save between $50 and $100 annually on these technologically advanced tires. Those who log longer distances save more.

When made aware of this fuel saving advantage, 77 per cent of drivers surveyed indicated they would likely purchase a set, provided the fuel savings offset the cost of these fuel saving tires. A similar survey conducted for TRAC in 2016 found that 69 per cent of drivers said they were interested in acquiring LRR tires if the cost was covered by fuel savings.

The 2017 survey, however, also found that only nine per cent of motorists now ride on these fuel-efficient tires.

“The significant uptick in interest in LRR tires reflects the high priority Canadian drivers place on being eco-friendly,” says Glenn Maidment, president of TRAC. “Clearly, we have a major opportunity to lessen the impact vehicles have on the environment and reduce energy consumption simply by raising awareness of this important tire category. The need for consumer education is highlighted by the fact that 41 per cent of motorists don’t even know if their vehicles are equipped with fuel-saving tires.”

Low rolling resistance tires incorporate the latest advances in tire technology. They are designed with specialized tread patterns that keep cars moving more efficiently, rubber compounds that minimize internal movements inside the rubber itself and materials that lower weight, increase rigidity and improve aerodynamics. The result is less energy is required to push them down the road.

Be Tire Smart Week 2017
Making drivers aware of the range of steps they can take to improve fuel economy is a key goal of Be Tire Smart Week, which takes place across Canada from May 15 to 21.

This year, as part of this advocacy campaign, TRAC’s Be Tire Smart (www.betiresmart.ca) is providing motorists with an informative ‘Get Fuel Fit’ Guide – a fun online resource to help motorists improve their fuel saving know-how by offering advice on tire selection, maintenance and driving habits that improve fuel economy and protect the environment.

The Guide has three sections:

  • Gear – vehicle, tire and other relevant product shopping tips to save on fuel
  • Routine – fuel saving driving tips
  • Check-up – tire and auto maintenance advice

This fuel saving resource features expert, eco-friendly advice from Natural Resources Canada, Kal Tire and TRAC.

“Fuel-efficient driving not only saves hundreds of dollars in fuel each year, but it can also improve road safety, prevent unnecessary wear on your vehicle and lower harmful greenhouse gas emissions,” said Steve Akehurst, Chief, Personal Vehicles Programs, Office of Energy Efficiency, Natural Resources Canada. “By adopting fuel-efficient driving techniques, the average Canadian can reduce their fuel use by up to 25 per cent.”

 

 

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Read the source article at CNW | www.newswire.ca

Goodyear becomes uniform sponsor to NBA’s Cleveland Cavaliers

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The uniforms of Cavaliers players – pictured here is Kyrie Irving – will feature Goodyear’s Wingfoot logo.

The Cleveland Cavaliers, currently the defending champions in the USA’s National Basketball Association, hail from the state in which The Goodyear Tire & Rubber Company is based. And upon entering into a multiyear sponsorship agreement with the Cavaliers, the Ohio-based tyre maker spoke of “home-state pride.” The deal, announced yesterday at the Cavaliers’ home arena, will see the Goodyear Wingfoot logo appear on player uniforms from the 2017-18 season. In addition, Goodyear will collaborate with Turner Sports, a national broadcaster of the NBA, to develop custom branded content and advertising on TNT and other platforms.

Read the source article at Tyrepress

Goodyear launches Worry Free Assurance warranty program

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oodyear has rolled out their own emergency assistance service, and the best part is, it’s free. The Goodyear Worry Free Assurance, the first latest, and most comprehensive warranty coverage from Goodyear Philippines.

Unlike other emergency roadside assistance which is attached to a vehicle warranty, Goodyear’s Worry Free Assurance is not attached to the car that would last only 10-15 years, but to a set or even just a pair of Goodyear tires. This benefits those owners of older cars who no longer have emergency roadside assistance for free. The new Worry Free Assurance is also now the standard warranty that comes with the purchase of select models of Goodyear tires.

Read the source article at autoindustriya.com

Bridgestone rebranding Bandag with new campaign, logo

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NASHVILLE, Tenn. — Bridgestone is marking the 60th anniversary of its Bandag retreading business unit with the launch of a global campaign designed to reinvigorate the retread category.

Read the source article at Rubber and Plastics News

Cooper Tire continues US baseball sponsorship

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For the sixth consecutive year, Cooper Tire & Rubber Company will sponsor professional baseball teams across the USA. The 2017 season will include sponsorship of ten teams – the Atlanta Braves, Cincinnati Reds, Houston Astros, Kansas City Royals, Los Angeles Dodgers, Minnesota Twins, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals.

Read the source article at Tyrepress

Yokohama Finds Creative Way to Show Tire Superiority | Car News

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You could spend a lot of time trying to figure out what a surfboard, a rodeo saddle and a pair of racing shoes have in common, but we’ll spare you the trouble and fill you in right now: these three objects represent Yokohama Canada’s opportunity to showcase the superior quality of its tires.

How so? The company is underlining the 100th anniversary of its founding by calling on three so-called “Tire Tailors” to come up with innovative concepts using Yokohama treads.

According to Diana Colosimo, director of development for Yokohama Canada, these Tire Tailors were tasked with creating products born of their respective design expertise and talents using Yokohama tire treads.

Tom Millar of Ausmosis Surfboards thus made use of the Yokohama W Drive tire, conceived expressly to maintain road grip in cold and humid conditions, to create a customized board that allows surfers to maintain a firmer hold when riding it.

Read the source article at Auto123

Pirelli partners with historic car club

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BRUSSELS — The Fédération Internationale des Véhicules Anciens (FIVA), the world association for historic car clubs, has made Pirelli Tyre S.p.A. its “official tire partner,” a designation that includes Pirelli’s assuming the role of global tire technical adviser to FIVA partner organizations.

The “multi-year” agreement coincides with an increased interest in the historic car sector by Pirelli, as exemplified by its continually expanding “Pirelli Collezione” product range for classics.

FIVAs primary objective is to encourage the safe road use of cars and other vehicles that are more than 30 years old, Pirelli said, for the benefit of their owners, enthusiasts and the public.

Read the source article at Tire Business

Hankook Tire Announces 2017 Motorsports Program

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Following an incredible 2016 Formula Drift season, which saw Hankook driver Chris Forsberg win his third Formula Drift Championship, Hankook Tire announced its plans to bolster its Formula Drift roster and racing tires heading into the 2017 season.

Reigning champion and Formula Drift legend Chris Forsberg will be back for his seventh consecutive year with Hankook, alongside friend and fellow Hankook teammate Ryan Tuerck.

Read the source article at Aftermarket News

Falken will be Formula Drift ‘official’ tire

RANCHO CUCAMONGA, Calif. — Sumitomo Rubber North America’s Falken brand will be the “official” tire sponsor of Formula Drift this year, building on the brand’s winning the series’ tire manufacturers’ championship last year.

SRNA plans to support Falken’s sponsorship position throughout the season via dealer hospitality, spokesmodel meet and greets, driver autograph signings and a learning center display at its Falken rig at most of the series’ eight rounds.

SRNA also disclosed it’ll be sponsoring six drivers this year — 2011 Formula D Champion Daijiro “Dai” Yoshihara in a Subaru BRZ, Justin Pawlak in a Ford Mustang, Aurimas Bakchis and Matt Field in Nissan 240SXs, and James Deane and Piot Wiek in Nissan Silvia S15s — who will be using an updated version of the Azenis RT615K+ drift tire.

“We’re fully committed to extending our brand and legacy through this great series,” said Nick Fousekis, director, motorsports marketing and events. “Formula Drift has continued to flourish, and Falken has grown with it.”

Read the source article at Tire Business