Manchester City And Nexen Tire Extend Partnership

MANCHESTER, England, Sept. 16, 2020 /PRNewswire/ — Announcement marks the start of a third term for the partnership which began in 2015 Nexen Tire is the official sleeve partner for the men’s and women’s teams across all competitions, as well as the men’s training kit and Manchester City…

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Robert Mercer, Goodyear CEO during Goldsmith raid, dies at 96

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AKRON — Robert E. Mercer, who spent more than four decades working for Goodyear and is perhaps best known for fending off a hostile takeover attempt in 1986, died Aug. 28 at his home in Akron of natural causes. He was 96.

Mr. Mercer, whose career at Goodyear spanned 42 years — including six as chairman and CEO — arguably will be most remembered for leading the effort over a two-month period of 1986 to pushing back against a hostile takeover attempt by Anglo-French financier Sir James Goldsmith.

Read the source article at Tire Business

Alliance Tire Americas Launches Ag Tire Rebate

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The program offers $100 per tire for many of its Agriflex IF and VF tires, and $75 per tire for Agri Star II farm radials 30 in. and larger. The rebate is available for certain farm tires purchased between Sept. 1, 2020 and Jan. 31, 2021.

Alliance Agriflex/Agriflex+ increased flexion (IF) and very high flexion (VF) tires included in the rebate program are:

Read the source article at Tire Review

Hankook Tire’s MLB ‘Never Halfway’ Campaign Returns

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Leading global tire maker  Hankook Tire  today announced the second phase of its Major League Baseball (MLB) ‘Never Halfway’ integrated marketing campaign. Two ads, “Long Catch” and “Perfect Pitch” will hit American airwaves this July to promote Hankook’s partnership with MLB.

Read the source article at Aftermarket News

Hankook renews support for Air Ambulance Service

Hankook Tyre UK has renewed its partnership with the Air Ambulance Service, first established with the first sets of tyres supplied in 2017. The tyre manufacturer provide tyres for its Rapid Response Critical Care car fleet, which supports its helicopter fleet, throughout 2020. Since the partnership began, the Air Ambulance Service have been able to switch to operating 24 hours a day, 365 days a year, and have extended their car fleet with the addition of two new Škoda Kodiaqs.

Read the source article at Tyrepress

Hankook Tire Presents MLB Marketing Campaign

Hankook Tire has begun the second phase of its Major League Baseball (MLB) ‘Never Halfway’ integrated marketing campaign.

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Two ads, “Long Catch” and “Perfect Pitch” will hit American airwaves this July to promote Hankook’s partnership with MLB.

Read the source article at Tire Review

Kenda Tires Partners with Championship Off-Road Tour

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Kenda Tires is continuing support of off-road short course racing and the Championship Off-Road Series in 2020.

Kenda is partnering with ISOC Racing to support the 2020 racing schedule and individual motor parks as a series sponsor.

Read the source article at Tire Review

Michelin Remains the World’s Most Valuable and Strongest Tire Brand

Michelin remains the world’s most valuable and strongest tire brand with a brand value of US$7.1 billion and a BSI score of 86.2 out of 100. Michelin is by far the strongest brand in the tire segment with an advantage of 9 BSI points over the second strongest brand in the industry, Bridgestone (up 1% to US$7.0 billion). Michelin is the thought leader in the industry, its product diversification into punctureless tires with its Uptis prototype and association with premium events and excellent performance, have helped the brand maintain its strength and status

Read the source article at brandirectory.com

Continental Tire Launches Tire Promotion For July & August

Beginning July 1 and available through August 31, consumers who purchase four (4) qualifying light truck, SUV, or CUV tires will receive up to a $100 Visa prepaid card.

Read the source article at Aftermarket News

Nexen Tire Extends Next Level Promotion to Q3

For Q3, which runs between July 1 and Sept. 30, Nexen Tire dealers will start earning rewards after purchasing 70 tires, instead of 100. In addition to lowering Tier 1 purchase requirements, Nexen Tire says it is offering “Double Dollar” payouts for select tires throughout the quarter:

Read the source article at Tire Review