Kenda Tires Partners with Championship Off-Road Tour

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Kenda Tires is continuing support of off-road short course racing and the Championship Off-Road Series in 2020.

Kenda is partnering with ISOC Racing to support the 2020 racing schedule and individual motor parks as a series sponsor.

Read the source article at Tire Review

Michelin Remains the World’s Most Valuable and Strongest Tire Brand

Michelin remains the world’s most valuable and strongest tire brand with a brand value of US$7.1 billion and a BSI score of 86.2 out of 100. Michelin is by far the strongest brand in the tire segment with an advantage of 9 BSI points over the second strongest brand in the industry, Bridgestone (up 1% to US$7.0 billion). Michelin is the thought leader in the industry, its product diversification into punctureless tires with its Uptis prototype and association with premium events and excellent performance, have helped the brand maintain its strength and status

Read the source article at brandirectory.com

Continental Tire Launches Tire Promotion For July & August

Beginning July 1 and available through August 31, consumers who purchase four (4) qualifying light truck, SUV, or CUV tires will receive up to a $100 Visa prepaid card.

Read the source article at Aftermarket News

Nexen Tire Extends Next Level Promotion to Q3

For Q3, which runs between July 1 and Sept. 30, Nexen Tire dealers will start earning rewards after purchasing 70 tires, instead of 100. In addition to lowering Tier 1 purchase requirements, Nexen Tire says it is offering “Double Dollar” payouts for select tires throughout the quarter:

Read the source article at Tire Review

Pirelli: The Resilience of Carrère and Seabrook in the 2019 Annual Report

Milan, 18 June 2020 – Resilience is the theme at the centre of “The Road Ahead”, the 2019 edition of the Pirelli Annual Report which, continuing the now decade long tradition, tells the company’s story going beyond the numbers alone. This year the task of enriching the report, with previously unpublished texts and illustrations, was entrusted to the great author Emmanuel Carrère, the famous non-fiction writer John Seabrook, and the visual artist Selman Hoşgör.

 

Read the source article at Newsroom Pirelli

New Goodyear branding unveiled in esports Le Mans

Goodyear’s comeback to world championship motorsport has been marked already with with wins in the FIA World Endurance Championship and a new partnership with the WTCR – FIA World Touring Car Cup. But with the suspension of live motorsport, the brand has entered another world of motorsport for the first time, moving into virtual racing. The two major track series follow Goodyear’s entrance into the European Truck Racing Championship Digital Racing Challenge and the eNASCAR league.

Read the source article at Tyrepress

Goodyear Blimp returning to Europe

For the first time in nearly a decade, the Goodyear Blimp will take flight over Europe. The Goodyear Blimp operating in Europe will be a Goodyear-branded, Zeppelin NT airship, operated by Deutsche Zeppelin-Reederei GmbH of Friedrichshafen, Germany. This marks the latest chapter in a nearly 100-year relationship between Goodyear and Zeppelin.

Read the source article at Tyrepress

Kumho Celebrates National Mentoring Month in Atlanta

To celebrate the National Mentoring Month in January, Kumho Tire and the Atlanta Hawks honored a Big and Little match during the Hawks game on Jan. 4 against the Indianapolis Pacers with the help of the honorary Big Brother and Hawks power forward, John Collins.

Read the source article at Tire Review

Bridgestone looks ahead to rescheduled Tokyo Olympics

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TOKYO—Bridgestone is poised to continue its support of Olympic and Paralympic athletes as they prepare for rescheduled Tokyo 2020 Olympic Games.

Read the source article at Rubber and Plastics News

Yokohama Tire announces 2020 spring rebate promotion

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Yokohama Tire’s annual spring rebate promotion is back. From now through April 30, consumers can earn up to $100 in the form of a Yokohama Visa Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires.

“The spring rebate is a great promotion for consumers because it includes a variety of products from our Advan, Geolandar and Avid lines,” said Alan Holtschneider, Yokohama’s director of marketing.

Read the source article at Traction News