Cooper Tire Joins Alice Cooper to Host Nationwide “Driven to Perform” Garage Band Contest

FINDLAY, Ohio, April 16, 2021 – The “Coopers” are ready to rock as Cooper Tire today kicked off Driven to Perform – a nationwide garage band contest in partnership with Rock & Roll Hall of Fame inductee Alice Cooper. Cooper Tire and Alice Cooper, credited as the “godfather of shock rock,” teamed up to scour the nation and identify three talented American garage bands. Alice Cooper, who recently released his 28th album, “Detroit Stories,” will provide advice and feedback to the bands, and call on fans to cast their votes to crown the Driven to Perform winner at The victorious band will get the opportunity of a lifetime to open for Evanescence in a livestream performance on May 13.


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Goodyear and cinema: an ever-present love story

Goodyear Tire & Rubber Company or more simply Goodyear, historic tire company founded by Fred Seiberling in 1898, can be considered today to all intents and purposes a Lovemark, because it exploits in its very particular market a communicative modus operandi that points to the hearts of consumers, making it recognizable, reliable, creating memories capable of going directly beyond the tire and the road. It does this through trans-media marketing, that is covering more or less at 360 ° every possible media angle and getting to mentally and emotionally engage users and future buyers.

Read the source article at Sunriseread

Yokohama Tires Now Eligible For $70 Spring 2021 Rebate

Yokohama Tire’s Brand New GEOLANDAR CV G058 Offers Sure-Footed All-Season Traction For Crossovers, Small SUVs And Minivans; Now Eligible For $70 Spring 2021 Rebate 

Langley, British Columbia (March 15, 2021) For the increasing number of motorists opting for car-like utility vehicles, Yokohama Tire (Canada) Inc. is providing them with sure-footed all-season traction and handling with the brand-new GEOLANDAR CV™ G058.

Available in 33 sizes, ranging from 16 to 20 inches, the new addition to the GEOLANDAR line will fit the proliferation of globally-produced crossovers, small SUVs and minivans in today’s marketplace, endowing them with the year-round traction and handling their owners expect. 

“The GEOLANDAR CV™ G058 is designed to inspire all-season driving confidence, through exceptional grip on slippery surfaces,” said Diana Colosimo, Brand Development Manager for Yokohama Tire (Canada) Inc. “Add in a long-lasting tread, backed by Yokohama’s 4-year/100,000-km limited treadwear warranty, and you have the assurance of sure year-round ride and handling for years of vehicle ownership.”

Among the features and benefits of the GEOLANDAR CV™ G058 are:

  • Yokohama’s new CV2 compound improves wet traction without compromising treadwear.
  • Serrated outer groove design improves braking and traction in wet conditions.
  • Hundreds of 2D/3D combination sipes create powerful biting edges on slick winter roads.
  • Optimized contact patch distributes weight evenly for improved comfort and long wear.
  • Distinctive multi-pitch tread pattern reduces road noise for a comfortable, quiet ride.
  • Chamfered ribs maintain even contact with the road to enhance traction and treadlife.

Purchases of the new GEOLANDAR CV™ G058 will also be eligible for a $70 rebate (in the form of a VISA gift card) as part of Yokohama’s Spring 2021 rebate program, March 15, 2021 through May 31, 2021.

The $70-rebate also applies to other GEOLANDAR products (G055, H/T G056, X-CV G057, A/T G015, X-AT G016, M/T G003 and X-MT G005), as well as ADVAN tires (APEX, SPORT A/S+, NEOVA, FLEVA, SPORT V105 and SPORT V105 ZPS), select AVID ASCEND tires (GT and LX) and the PARADA SPEC X. The AVID TOURING-S is eligible for a $50 rebate. 

Check out Yokohama’s full line of products at

About Yokohama Tire (Canada) Inc.

Yokohama Tire (Canada) Inc. markets and distributes a full line of tires for high performance, passenger car, light truck, and commercial truck applications, as well as off-the-road tires for mining, forestry and construction applications. It maintains distribution centers across Canada to serve more than 1,000 independent tire dealers and well over 3,000 retail locations. 



Diana Colosimo     

Brand Development Manager                               Susan Elliott        

Yokohama Tire (Canada) Inc.                               Elliott, Clark Communications, Inc.

1-800-810-9656 x1303                                      905-833-0826

mailto:[email protected]           [email protected]

BKT Launches BKT Carbon Website

BKT Carbon, subsidiary of BKT Tires, launched a new website dedicated to BKT Carbon. BKT Carbon manufactures and sells carbon black worldwide, and provides partners with the right product for superior performance in any application. Discover carbon black though a journey covering technology, research and development, and customization with a special commitment to sustainability at

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Female CMO is new norm

A remarkable shift has been taking place in automaker executive ranks: Women now rule the U.S. marketing world.

In 2018, Joy Falotico took on the chief marketing officer title at Ford Motor Co. The next year, Fiat Chrysler Automobiles tapped Marissa Hunter to fill a new role, head of North America marketing. Months later, Deborah Wahl at General Motors and Angela Zepeda at Hyundai were named CMOs.

Read the source article at Today News Post

Yokohama Named Title Sponsor Of 2021 Jeepspeed Race Series


Yokohama Tirehas a new off-road racing partner: Jeepspeed. Starting in 2021, Yokohama will be the title sponsor and exclusive tire provider in the Yokohama Tire Jeepspeed Race Series.

Jeepspeed is a class within the Best In The Desert (BITD) racing series. In 2021, Jeepspeed will be featured in all five BITD events, plus the Mint 400. Yokohama’s GEOLANDAR M/T G003 is the spec tire.

Read the source article at Aftermarket News

Bridgestone Supports Larry Fitzgerald’s First Down Fund


Bridgestone , a partner of the NFL, has partnered with Arizona Cardinals wide receiver Larry Fitzgerald and his foundation, the First Down Fund, which is now being highlighted in a series of new TV spots airing in-game.

The First Down Fund provides underserved youth and families in Larry’s hometown of Minneapolis, MN, with technology needed to facilitate their education.

Read the source article at Tire Review

Hankook Tire Sponsors MLB Wild Card Series

Hankook Tire , the official tire of Major League Baseball, will be the presenting sponsor of the 2020 American League and National League Wild Card Series.

For the first time in MLB history, the Wild Card round has expanded to a 16-team, best-of-three series format, which is modified from the traditional four-team, single-game playoff structure which began in 2012.

Read the source article at Tire Review

BKT becomes Euroleague Basketball Premium Partner

BKT, a tire manufacturing company based in India, will sponsor Turkish Airlines EuroLeague and 7DAYS EuroCup through 2023, Euroleague Basketball announced Tuesday.

Read the source article at Basketball News

Manchester City And Nexen Tire Extend Partnership

MANCHESTER, England, Sept. 16, 2020 /PRNewswire/ — Announcement marks the start of a third term for the partnership which began in 2015 Nexen Tire is the official sleeve partner for the men’s and women’s teams across all competitions, as well as the men’s training kit and Manchester City…

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