Outside of laws mandating the use of winter tires, the most influential factor leading Canadians to install them is family and friends.
A recent survey of Canadian car owners found that while more than 80% of Canadians driving with winter tires say they prevented a collision, only about 65% of drivers in this country actually use them when they’re not mandated.
Leger’s 2020 Canadian Consumer Winter Tire Study, commissioned by the Tire and Rubber Association of Canada (TRAC), found that outside of Quebec, where winter tire usage is mandated by law, a third of Canadians still fail to see the benefits.
Among the findings is which factors motivate drivers to opt for winter tires. There are really no surprises in the list of top motivators:
• Winter tire laws (34%)
• Advice from friends and family (17%)
• Lower auto insurance premiums (11%)
• Media coverage (7%)