Falken targets CUVs for opportunities, growth

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VENCE, France — With sales of crossover utility vehicles (CUVs) surging in North America, Sumitomo Rubber North America Inc. (SRNA) is evolving its Falken-brand tire lineup to serve customers in this segment more effectively.

The aim is to get a step ahead of the competition and offer tires targeted at a market segment that to date, according to Falken, is underserved by the tire industry.

Read the source article at Tire Business

Technology: Sumitomo preparing for fully-automated driving

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Maebashi, Japan – Sumitomo Rubber Industries, Ltd. (SRI) has started a joint research project with the aim of developing tire-related services for ‘level 4’ fully-automated vehicles in Japan.

The partnership is with Gunma University Centre of Research on Adoption of NextGen Transportation Systems (CRANTS), which is working on self-driving vehicles in collaboration with the Japanese private sector.

Read the source article at European Rubber Journal

Sumitomo expansion begins operation at Brazil tire plant

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FAZENDA, Brazil—Sumitomo Rubber Industries’ Brazilian subsidiary has initiated production of truck and bus tires at its plant in Fazenda following a $133 million, three-year expansion project.

Read the source article at Rubber and Plastics News

Falken Tire Hosts Over 1,500 Dealers in First Year of Falken Academy

In the first year of its crash course in all things Falken Tire, Sumitomo Rubber Industries North America hosted more than 1,500 tire dealers at its headquarters in Rancho Cucamonga, California for Falken Academy.

The quarterly, two-day class, started at the beginning of last year, allows dealers to gain in-depth knowledge of the brand’s product lines as well as get a better understanding of the company’s history, marketing efforts and dealer support services through classroom and driving activities. In 2019, Falken will continue its academy, featuring new products, new on-track driving exercises and more interactive classroom sessions …

Read the source article at Tire Review

Low Rolling Resistance Tires Market 2018: By Key Manufacturers Yokohama Tire Corporation, Cooper Tire & Rubber Company, Sumitomo, Continental, Hankook Tire, Pirelli, Bridgestone, Michelin, The Goodyear Tire & Rubber Company

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Global low rolling resistance tires market was valued at USD 60.5 Billion in 2017 and growing at a CAGR of 12.3% in the forecast period of 2018 and 2025. The upcoming market report contains data for historic years 2015 & 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.

Market Segmentation: Global Low Rolling Resistance Tires Market

The global low rolling resistance tire market is segmented based on type, application, end user application and geography.

Based on type, the market is

Read the source article at openPR.com

Sumitomo claims breakthrough in rubber failure study

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TOKYO – Sumitomo Rubber Industries says it has cracked the mystery surrounding rubber failure, in a joint study with the Dresden, Germany-based Leibniz Institute for Polymer Research.

Read the source article at Rubber and Plastics News

Sumitomo Rubber announces new executive appointments

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Sumitomo Rubber Industries’ Board of Directors has elected and approved the appointment of a new CEO and Chairman of the Company on December 27, 2018.

Satoru Yamamoto (currently a Director of the Company) will formally assume the position of CEO. Ikuji Ikeda on the other hand, will assume the position of Chairman of the Board of Directors.

Sumitomo Rubber said these changes were part of the company’s top management structure in 2019.

Read the source article at Traction News

Arlanxeo starts online service for Saudi-made EPDM

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Maastricht – Arlanxeo has launched a ‘self-service’ online platform for customers using EPDM produced at Saudi Aramco’s Petro Rabigh joint venture with Sumitomo Chemical.

Under an agreement reached with Aramco in February, Arlanxeo markets the EPDM under its Keltan trademark with the extension ‘KSA’ – standing for Kingdom of Saudi Arabia.

Read the source article at European Rubber Journal

Goodyear exec: Tire project meets goals

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NIAGARA FALLS, Ontario — The Tire Industry Project (TIP) — a collaborative effort involving 11 tire industry CEOs to identify and address the potential human health and environmental impacts of tires throughout their life cycle — is well on its way to meeting its objectives.

This was the message of Kimm Jarden, a principal sustainability specialist at Goodyear, in her presentation at the 2018 Rubber Recycling Symposium in Niagara Falls Nov. 7-8.

Goodyear, Bridgestone Corp. and Group Michelin are co-chairs of the TIP, which was founded in 2005 under the aegis of Geneva, Switzerland-based World Business Council for Sustainable Development, Ms. Jarden said.

 

Read the source article at Tire Business

SRI publishes natural rubber policy

As a founding member of the recently-launched Global Platform for Sustainable Natural Rubber (GPSNR), Sumitomo Rubber Industries, Ltd. has turned its attention to the human and environmental issues related to the growth, harvesting and use of natural rubber. Its position has now been set out in the company’s ‘Sustainable Natural Rubber Policy.’

Read the source article at Tyrepress