Falken signs sponsorship deal with Liverpool FC

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RANCHO CUCAMONGA, Calif. — Sumitomo Rubber Industries Ltd.’s (SRI) Falken tire brand has become a global partner and official tire partner of the Liverpool Football Club soccer team.

Read the source article at Tire Business

Tire & Rubber Industry Rundown: European Rubber Journal

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Asia BD price drop… Nike sales… Clariant-Huntsman link-up… Michelin buys wine reviewer… Conti acquires… Eversafe Rubber… SKF sued ?… Firestone leak… UK down… Kumho limbo… Thai NR…

Read the source article at European Rubber Journal

Summary of Latest News in the Global Rubber Industry

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Summary of Latest News and Events in the Global Rubber Industry …

June

21/6 Indonesian authorities are unfazed by a recent drop in natural rubber prices as market fundamentals remain strong, Reuters has reported. According to…

Read the source article at European Rubber Journal

Recall Alert: Dunlop Sportmax Q3+ Tires

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Recall Alert: Dunlop Sportmax Q3+ Tires If your bike is shod with Dunlop Sportmax Q3+ rubber, then this may concern you! 271 SHARES The NHTSA has announced a recall on Dunlop Sportmax Q3+ tires. It’s an unusual recall, but it’s one that could very well affect you. Since Dunlop Sportmax Q3 tires are probably the most popular tire choice for motorcyclists in the USA, there’s a very good chance that many of you have upgraded to the Q3+ that were recently released.

Read the source article at gearheads.org

Sumitomo recalls seven motorcycle tires

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Sumitomo Rubber USA is recalling seven Dunlop Sportmax Q3+ motorcycle tires because of possible air pockets in the shoulder region.

Read the source article at Rubber and Plastics News

Sumitomo develops intelligent sensing tires technology

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Tokyo – Sumitomo Rubber Industries, Ltd. (SRI) has developed a new tire sensing technology which is able to detect road conditions, tire load and other information by analyzing the wheel speed signals that are generated by the rotation of the tires.

Called “Sensing Core,” the technology follows another SRI proprietary technology, DWS (deflation warning system), which analyses wheel speed signals from the rotation of tires to detect and notify the driver of decreases in tire air pressure.

Read the source article at European Rubber Journal

Sumitomo seeks tax breaks for tire plant expansion

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As Sumitomo Rubber USA prepares for the first phase of a major expansion of its Tonawanda tire plant, company officials are asking for sales and property tax breaks to assist the costly project.

A subsidiary of the Japanese company has applied to the Erie County Industrial Development Agency for an incentive package that includes $245,000 in sales tax breaks on materials purchase and a payment-in-lieu-of-taxes plan for the property, located on a vacant courtyard at 3333 River Rd. and 10 Sheridan Drive.

Sumitomo in October 2015 took full control of the former Goodyear Dunlop Tires North America plant, after buying out its longtime partner.

Now the tiremaker plans to double its consumer production capacity in Tonawanda from 5,000 per day to 10,000 by 2019, and eventually to 17,000. It wants to invest $87 million over the next three years, so it can make more of its tires locally for the North American market rather than importing them from its production facility in Thailand.

To do so, though, it needs additional facilities to increase its manufacturing footprint and add equipment for mixing, bead building, tire building, curing, finishing and extrusion. Plans call initially for the construction and equipping of a 35,000-square-foot building to meet that demand, since the current facilities are full. …

Read the source article at The Buffalo News

Falken will be Formula Drift ‘official’ tire

RANCHO CUCAMONGA, Calif. — Sumitomo Rubber North America’s Falken brand will be the “official” tire sponsor of Formula Drift this year, building on the brand’s winning the series’ tire manufacturers’ championship last year.

SRNA plans to support Falken’s sponsorship position throughout the season via dealer hospitality, spokesmodel meet and greets, driver autograph signings and a learning center display at its Falken rig at most of the series’ eight rounds.

SRNA also disclosed it’ll be sponsoring six drivers this year — 2011 Formula D Champion Daijiro “Dai” Yoshihara in a Subaru BRZ, Justin Pawlak in a Ford Mustang, Aurimas Bakchis and Matt Field in Nissan 240SXs, and James Deane and Piot Wiek in Nissan Silvia S15s — who will be using an updated version of the Azenis RT615K+ drift tire.

“We’re fully committed to extending our brand and legacy through this great series,” said Nick Fousekis, director, motorsports marketing and events. “Formula Drift has continued to flourish, and Falken has grown with it.”

Read the source article at Tire Business

5 tire firms gearing up for 2017 Formula Drift season

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LONG BEACH, Calif. — Five tire suppliers have firmed up their plans for this year’s Formula Drift series, whose season kicks off March 31-April 1 in the streets of Long Beach in support of the Toyota Grand Prix of Long Beach IndyCar race.

Heading the list is Sumitomo Rubber North America’s Falken brand, which has secured a deal as the official tire sponsor of Formula Drift and is sponsoring six drivers in this year’s championship.

The other tire brands with firm plans for 2017 are Achilles Tire USA, Hankook Tire America Corp., Nexen Tire America Inc. and Nitto Tire U.S.A. Inc.

Achilles — a brand owned/controlled by Indonesia’s P.T. Multistrada Arah Sarana — is backing 17 drivers, including five in the top Pro Series.

“Formula DRIFT has been a wonderful partner for our brand in the U.S. and throughout the world,” said Cheralyn Hale, director of marketing for Irvine, Calif.-based Achilles Tire USA.

Read the source article at Tire Business

TBC Brands Rolling Out New Sumitomo Truck Tire at MATS

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TBC Brands will unveil its newest Sumitomo branded tire – the ST719SE Regional Steer – during the Mid-America Trucking Show (MATS) from March 23-25 at the Kentucky Exposition Center in Louisville, Ky.

“We’re excited to unveil another great product development at MATS this year,” said Aaron C. Murphy, vice president of commercial truck tire sales.

Read the source article at Tire Review