2019 U.S. Traffic Deaths Lowest Since 2014, but 2020 Numbers Aren’t Looking Good

In hard numbers, 2020 looks pretty good so far compared to 2019. The number of people who have died in motor vehicle traffic crashes was down from 16,988 in 2019 to 16,650 in 2020, a decrease of 2 percent. The trouble with relying on just one number is that those deaths hide the massive societal changes the world went through this spring (and is still going through) with the coronavirus.

When you factor in an important aspect of that change, vehicle miles traveled (VMT), you actually see that more people died this year, on average, than last year. That’s because VMT was down a dramatic 16.6 percent (or 264.2 billion miles) in the first six months of 2020, which pushed up the fatality rate per 100 million VMT, a metric the NHTSA uses to more accurately compare vehicle and road safety over time. 

Read the source article at Car Reviews

Exclusive: U.S. traffic deaths fell after coronavirus lockdown, but drivers got riskier | Reuters

WASHINGTON (Reuters) – U.S. traffic deaths fell during the coronavirus lockdowns but drivers engaged in riskier behavior as the fatality rate spiked to its highest level in 15 years, a government report set to be released Thursday will show. The National Highway Traffic Safety Administration (NHTSA) found the fatality rate jumped to 1.42 deaths per 100 million vehicle miles traveled in the three months ending June 30, the highest since 2005.

Read the source article at reuters.com

Giti, Yokohama, Cooper Support National Tire Safety Week

Giti Tire USA, Cooper Tire & Rubber Company and Yokohama join the U.S. Tire Manufacturers Association (USTMA) to launch campaigns supporting National Tire Safety Week 2020, which will run through Sept. 6.

The 2020 campaign, “Know Your Roll,” is designed to educate consumers about the importance of proper tire care and maintenance, especially during a time when safety has never been more top-of-mind among Americans.

Read the source article at Aftermarket News

USTMA launches 2020 National Tire Safety Week from Aug 31 to Sept 6

curata__DgX0RkRnTlQmw9r.jpeg

The U.S. Tire Manufacturers Association (USTMA) announced it will launch 2020 National Tire Safety Week, August 31-Septemeber 6.

The annual campaign, normally held at the start of the summer travel season, was postponed this year due to the impact of the COVID-19 crisis.

Read the source article at Traction News

Nokian Tires launches new campaign: Ten Rules of Tires

curata__B8KDAScAa83xjBl.png

Nokian Tires has launched a new campaign to educate drivers about safety and quality: Ten Rules of Tires. The campaign shines a spotlight on key information drivers may not know about tires – knowledge that could keep them safer on the road.

Read the source article at Traction News

Canada’s National Road Safety Week Takes Place the Week of May 12-18

While commuter traffic as a whole is reduced worldwide as a result of COVID-19 mitigation efforts, roadways in Canada continue to be an important part of day-to-day life for a wide variety of people including essential workers getting to and from work, delivery services and emergency responders and vulnerable road users including pedestrians and cyclists.

This year’s National Road Safety Week is May 12-18 and the Canada Safety Council wants to remind you that driving requires an absolute focus on safety behind the wheel.

“Driving a vehicle and taking safety precautions go hand in hand,” said Gareth Jones, President and CEO of the Canada Safety Council. “A safe driver should be able to avoid a collision in most scenarios, and that begins with a safety-first perspective and a vigilance on road safety that comes with the privilege of driving.”

Read the source article at canadasafetycouncil.org

Welcome to Be Tire Smart’s Winter Tire Cost Calculator

curata__8lPC33ZSWelz265.jpeg

According to our 2019 Canadian Consumer Winter Tire Study, 17 per cent of drivers who do not use winter tires cited cost as the main reason they don’t use them. We decided to challenge this perception and created Winter Tire Cost Calculator that will demonstrate that the cost of winter tires can be quite modest in the long run.

Our Winter Tire Cost Calculator will compare the cost of equipping your vehicle with a single set of tires against options of adding a second set of dedicated winter tires (either with or without extra rims or wheels) to your winter driving routine.

Read the source article at Be Tire Smart

Goodyear Connected Tires Can Reduce Lost Stopping Distance

curata__1Uq5cXpCdjfkWqP.jpeg

AKRON, Ohio , Feb. 24, The Goodyear Tire & Rubber Company (NASDAQ: GT ) recently eclipsed 3 million miles of data from road tests and field trials with customers derived from its connected tires. Connected tires – those with embedded sensors – are able to “talk” to the vehicle and the road and measure characteristics of the tire, leading to potential enhanced vehicle performance and safety.

Read the source article at PR Newswire

TRAC’s New Video Series Will Teach Drivers About All Things Tire

curata__8lPC33ZSWelz265.jpeg

TRAC and our consumer education initiative Be Tire Smart Canada launch a new video series that will continue to educate Canadian drivers about all things tire. We are creating these videos to guide drivers through the entire tire ownership and user journey, and underscoring the importance of tire maintenance and how it relates to safe driving.

Our goal is to encourage Canadian motorists to adopt good tire maintenance practices that will maximize the life span of tires, increase fuel efficiency, and keep our roads safer.

Our first two videos (available in English and French) educate drivers about tire options for winter driving, and the advantages of winter tires on cold Canadian roads.

Read the source article at Be Tire Smart

Hankook Tire Survey Finds Driver Etiquette Declined This Decade

curata__iSP2Q4WLKzQgHGw.jpeg

Nashville, TN – A lot can change in 10 years, and our roads are no exception. In its latest Gauge Index survey, Hankook Tire found that, despite a decade of automotive innovation, one element of driving still leaves something to be desired – drivers’ attitudes.

 

Read the source article at Clarksville, TN Online