Canada’s National Road Safety Week Takes Place the Week of May 12-18

While commuter traffic as a whole is reduced worldwide as a result of COVID-19 mitigation efforts, roadways in Canada continue to be an important part of day-to-day life for a wide variety of people including essential workers getting to and from work, delivery services and emergency responders and vulnerable road users including pedestrians and cyclists.

This year’s National Road Safety Week is May 12-18 and the Canada Safety Council wants to remind you that driving requires an absolute focus on safety behind the wheel.

“Driving a vehicle and taking safety precautions go hand in hand,” said Gareth Jones, President and CEO of the Canada Safety Council. “A safe driver should be able to avoid a collision in most scenarios, and that begins with a safety-first perspective and a vigilance on road safety that comes with the privilege of driving.”

Read the source article at canadasafetycouncil.org

Welcome to Be Tire Smart’s Winter Tire Cost Calculator

curata__8lPC33ZSWelz265.jpeg

According to our 2019 Canadian Consumer Winter Tire Study, 17 per cent of drivers who do not use winter tires cited cost as the main reason they don’t use them. We decided to challenge this perception and created Winter Tire Cost Calculator that will demonstrate that the cost of winter tires can be quite modest in the long run.

Our Winter Tire Cost Calculator will compare the cost of equipping your vehicle with a single set of tires against options of adding a second set of dedicated winter tires (either with or without extra rims or wheels) to your winter driving routine.

Read the source article at Be Tire Smart

Goodyear Connected Tires Can Reduce Lost Stopping Distance

curata__1Uq5cXpCdjfkWqP.jpeg

AKRON, Ohio , Feb. 24, The Goodyear Tire & Rubber Company (NASDAQ: GT ) recently eclipsed 3 million miles of data from road tests and field trials with customers derived from its connected tires. Connected tires – those with embedded sensors – are able to “talk” to the vehicle and the road and measure characteristics of the tire, leading to potential enhanced vehicle performance and safety.

Read the source article at PR Newswire

TRAC’s New Video Series Will Teach Drivers About All Things Tire

curata__8lPC33ZSWelz265.jpeg

TRAC and our consumer education initiative Be Tire Smart Canada launch a new video series that will continue to educate Canadian drivers about all things tire. We are creating these videos to guide drivers through the entire tire ownership and user journey, and underscoring the importance of tire maintenance and how it relates to safe driving.

Our goal is to encourage Canadian motorists to adopt good tire maintenance practices that will maximize the life span of tires, increase fuel efficiency, and keep our roads safer.

Our first two videos (available in English and French) educate drivers about tire options for winter driving, and the advantages of winter tires on cold Canadian roads.

Read the source article at Be Tire Smart

Hankook Tire Survey Finds Driver Etiquette Declined This Decade

curata__iSP2Q4WLKzQgHGw.jpeg

Nashville, TN – A lot can change in 10 years, and our roads are no exception. In its latest Gauge Index survey, Hankook Tire found that, despite a decade of automotive innovation, one element of driving still leaves something to be desired – drivers’ attitudes.

 

Read the source article at Clarksville, TN Online

Cooper Tire helps young drivers prepare for safe winter driving

Cooper Tire’s Tread Wisely Program, is offering tips to help young drivers stay safe on the road this winter.

“Winter weather can require extra attention and quick response when driving, and the cold temperatures can also impact tire care,” said Bill Geaman, Cooper’s Manager of Consumer Relations. “Outside temperatures can impact tire pressure by one pound per square inch (psi) for every 10-degree drop in temperature.

Read the source article at Traction News

Drivers Refuse to Put Down Their Phones. People Keep Dying.

In New York state, it’s been illegal for drivers to talk on a hand-held phone for almost 20 years; texting at the wheel was banned a decade ago. Across the U.S., many states have distracted-driving laws in place. Yet federal studies estimate over 3,000 people a year die from distracted driving, and safety experts believe the actual number is far higher.

 

Read the source article at Bloomberg.com

Survey Finds Majority Of Americans Unsure Of Their Ability To Drive In Winter Weather

When it comes to driving during the winter, nine in 10 Americans don’t trust others to stay safe on the road, although only 41% are confident in their own winter-driving abilities. And with many roads across the U.S. experiencing icy conditions throughout the winter, 48% of drivers even avoid running errands or traveling at all (42%) due to weather concerns.

 

Read the source article at PR Newswire

Motormouth: Don’t worry about tires that have sat in a warehouse

The local car dealer was advertising “buy three get one free” tires. While researching the information on the tires, one listed brand and model had a recall notice posted on their website and another said the model has been discontinued over a year ago. The dealer told me that they wouldn’t be selling a recalled tire. The dealer was offering road hazard service in the package. Should I be concerned my free road hazard program would be useless if the model I bought was discontinued? I was told that tires sitting in warehouses for years is not a good thing.

Read the source article at Boston Herald

Pirelli Goes #Below44 Degrees With Launch Of Winter Driving Awareness Campaign

curata__t8X0WZ8NcBQpbE4.jpeg

Colder temperatures, freezing rain, ice, snow, road salt and potholes are just some of the challenges that can impact drivers getting from point A to point B safely this winter. Tiremaker Pirelli recently kicked off a 44-day campaign, #Below44, designed to educate consumers on why winter tires are critical for anyone who lives in an environment where the temperature regularly drops below 44oF.

Read the source article at Aftermarket News