For National Tire Safety Week, now through May 28, Goodyear Tire & Rubber Co. will promote awareness for proper tire care via its social media channels and website, particularly around tire pressure, tire tread and tire rotations. The iconic Goodyear Blimp will also spread messages of tire safety from the air on its electronic message boards throughout the week.
Bridgestone Americas, Inc. (Bridgestone) has relaunched TireSafety.com, a consumer website dedicated to providing drivers with important tire and driving safety information. The website refresh is part of the company’s dedication to National Tire Safety Week (May 21 – May 28), an industry initiative led by the U.S. Tire Manufacturers Association (USTMA).
“Tires are an important vehicle safety feature – they are the only part of a car that touch the road and play a critical role in ensuring drivers can accelerate, stop and turn safely,” said Dave Johnson, chief quality officer, Bridgestone Americas. “Many drivers don’t realize that the safety and performance of their tires are highly dependent on proper care and maintenance. As the number one tire company in the world, we have an important role to play in educating drivers about how tires impact their safety and are committed to providing drivers with hands-on information to make tire maintenance simple.”
It’s no secret that unsafe used tires put consumers in danger and many tire dealers’ reputations at risk.
And to promote that message during National Tire Safety Week, The U.S. Tire Manufacturers Association joined Ohio state legislators Tuesday morning to support a bill that would prevent the installation of unsafe used tires on Ohio vehicles.
Michelin shines spotlight on worn tire testing Flogging worn tires in wet conditions further proves that all tires aren’t created equal.
Cambridge, Ontario, May 14, 2018 (GLOBE NEWSWIRE) — Canadian drivers have glaring gaps in their knowledge about how to maintain proper tire inflation, according to a new tire maintenance attitudinal survey conducted by Leger on behalf of the Tire and Rubber Association of Canada.
While nine-in-ten drivers surveyed believe motorists have a responsibility to make their vehicles as fuel efficient as possible and 96 per cent say proper tire inflation is important, the survey also finds that:
- Only 30 per cent measure their tires’ inflation pressures monthly, a practice essential to fuel economy, road safety and protecting the environment
- 65 per cent are unaware inflation pressures should only be measured when tires are cold. (A vehicle should be stationary for at least three hours or not have been driven more than two kilometres prior to checking tire inflation. Measuring pressures when tires are warm gives an inaccurate reading.)
- 37 per cent refer to the air pressure stamped on the tire’s sidewall when identifying the correct pressure for their tires. (The imprinted sidewall pressure is the maximum pressure a tire can contain under maximum load, not the recommended inflation level. Prolonged driving at this inflation pressure may result in uneven tread wear and reduced traction, particularly on wet surfaces.)
- 22 per cent rely on visual inspections to determine if their tires are inflated properly. (A tire can be underinflated by 20 per cent or more and look normal.)
Among motorists who say proper tire inflation is important to them, top reasons cited include: vehicle safety (84 per cent) followed by longer tire life (74 per cent), fuel economy (73 per cent) and improved vehicle handling (71 per cent).
Other positive news emerging from the study is that 61 per cent of drivers use a personal air pressure gauge when measuring tire pressures. As well, 86 per cent report they rotated their tires in the past year and 66 per cent had their vehicle’s tire alignment checked in the past 12 months.
“Canadian drivers understand the benefits of proper tire inflation and that’s great news,” says Glenn Maidment, president of the Tire and Rubber Association of Canada (TRAC), which represents tire makers. “However, the survey also emphasizes the urgent requirement for broader driver knowledge and education on tire inflation facts and procedures. The need is particularly acute among younger drivers who are significantly less likely to know inflation pressures should be measured monthly and when tires are cold. Learning a few simple facts and procedures advances safety, maximizes fuel efficiency and protects the environment.”
Fuel economy, environmental benefits
Measuring tire pressures monthly can result in cost savings. Motorists can improve their gas mileage by 0.6 per cent on average – up to three per cent in some cases – by keeping tires inflated to the proper pressure. Underinflated tires can lower gas mileage by about 0.2 per cent for every one psi drop in the average pressure of all tires.
The environmental benefits of proper tire inflation are also significant. Drivers operating their vehicles on underinflated tires are expected to waste more than 500 million litres of fuel in 2018. This is enough fuel to drive 275,000 vehicles for a full year. This wasted fuel will release an additional 1.2 million tonnes of carbon dioxide into the atmosphere.
Low Rolling Resistance Tires
A recent TRAC survey also found 81 per cent of Canadian drivers are unfamiliar with low rolling resistance (LRR) tires. These tires are designed with specialized tread patterns that keep vehicles moving efficiently, advanced rubber technologies and materials that minimize internal movements inside the rubber itself and materials that lower weight, increase rigidity and improve aerodynamics. The result is a range of two to four per cent in improved fuel economy. For motorists who drive approximately 25,000 km per year, this translates to between $50 to $100 in fuel savings per year, so the average motorist can expect to save hundreds of dollars over the lifetime of these tires.
To help motorists improve their fuel-saving know-how, TRAC is providing an informative ‘Get Fuel Fit’ Guide – a free, online resource offering advice on tire selection, maintenance and driving habits that improve fuel economy and protect the environment.
May 14 to 21, 2018, is National Be Tire Smart Week, during which the tire industry will be reminding motorists about the fuel efficiency, safety and environmental benefits of proper tire inflation and maintenance.
Canadians can also learn more by visiting www.betiresmart.ca.
A survey of 801 Canadian motorists was completed online between April 12 and April 19, 2018, using Leger’s, LegerWeb panel. A probability sample of the same size would yield a margin of error of ± 3.5 percentage points, 19 times out of 20.
Michal Majernik, Tire and Rubber Association of Canada, (519) 249-0366; email@example.com
Michelle Magee, Xposure PR, (416) 471-2336; firstname.lastname@example.org
Birmingham, UK – Almost 75% of motorway incidents related to tire failure could be prevented if drivers carry out simple checks, according new research by Highways England and Bridgestone.
The 18-month study, released at last week’s Commercial Vehicle Show in Birmingham, found that more than 30 people were killed or seriously injured in motorway accidents in 2016 due to illegal or faulty tires.
The research found that almost three quarters of tire failure samples…
I have recently been researching the international tyre market in order to reach a viewpoint on two of the industry’s most controversial questions – What is the difference between major A brands produced by leading manufacturers such as Michelin, Bridgestone, Pirelli, Goodyear Dunlop, Continental and Yokohama and more economically priced budget tyres? So are cheaper tyres effectively a ‘false market’ when it comes to quality, comfort and safety? Also how intensive and dedicated are tyre dealers/retailers and garages in actually explaining the varying qualities and benefits of individual brands to their customers?
The Tire Industry Association (TIA) will spread tire safety tips to take part in April’s National Car Care Month.
According to the U.S. Department of Transportation, nearly 11,000 tire-related car crashes occur in the United States. Throughout the month of April, the Tire Industry Association will focus on educating drivers on the importance of keeping tires properly inflated while highlighting other important aspects of tire maintenance safety tips.
Once you slip winter tires on to your car, you’ll have to get used to sliding less on the road. But that doesn’t mean you’re invincible.
“You could drive the exact same and you would be surprised at the stopping distance you have,” said Angelo DiCicco, general manager with Young Drivers of Canada. “They may be a little bit noisier and they may feel a little bit clunkier around turns – but you should view that as being more sure-footed.”
Unlike normal tires that get harder – and lose their grip on the road – when it gets colder than 7 degrees Celsius outside, the rubber in winter tires is designed to stay soft so tires can keep their gripping power to -40C.
“It’s absolutely the single most important differentiation between today’s winter tires and winter tires of yore,” said Glenn Maidment, president of the Tire and Rubber Association of Canada (TRAC), an industry group representing tire manufacturers.
Even though winter tires help you stick better to roads, you should stick to being cautious, Maidment said.
TOKYO — Sumitomo Rubber Industries Ltd. has set out a series of targets for its development of innovative tire products to meet increasing requirements around safety, sustainability and connected mobility.