Pirelli Goes #Below44 Degrees With Launch Of Winter Driving Awareness Campaign

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Colder temperatures, freezing rain, ice, snow, road salt and potholes are just some of the challenges that can impact drivers getting from point A to point B safely this winter. Tiremaker Pirelli recently kicked off a 44-day campaign, #Below44, designed to educate consumers on why winter tires are critical for anyone who lives in an environment where the temperature regularly drops below 44oF.

Read the source article at Aftermarket News

Want to save money on auto insurance? Buy winter tires, say experts

If you drive in winter, there’s a lot riding on your tires. With the wrong rubber on cold, wet, snowy or icy roads, you’re not only risking life and limb, you’re playing with financial fire, say automotive experts. …

Michael Majernik, communications manager for the Tire and Rubber Association of Canada (TRAC), agrees all-weathers, introduced a decade ago, may be a good compromise “for year-round usage with a winter edge.” But a set of four dedicated winter tires is the safest and best performer in the season’s worst weather, the experts agree.

 

 

 

Read the source article at thestar.com

Winter tires mandatory on most B.C. highways starting Tuesday

British Columbians travelling most of the province’s highways will need to have winter tires equipped, starting Tuesday.

Motorists driving on those highways without the correct tires risk a possible fine of $109 and could be turned back from their destination.

Approved winter tires in B.C. either have the M+S (mud and snow) or three-peaked mountain and snowflake symbol. Winter tires must also have at least 3.5 millimetres of tread.

Read the source article at Global News

With winter approaching, it’s time to plan ahead for safe driving

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Richmond, B.C., September 30, 2019 – The chance of being injured or killed in a motor vehicle crash in British Columbia increases dramatically in winter. That’s why the Winter Driving Safety Alliance is reminding motorists and employers to plan ahead and drive safely in winter conditions.

On average, each year in B.C., the number of casualty crashes due to driving too fast for the conditions increases to about 236 crashes in December from about 126 in October – an 87 per cent increase (Crashes reported by police 2014 – 2018). For those who drive for work, about a third of all work-related crashes resulting in injury and time-loss claims occur in November, December and January.

To get the drive safely message out, the Alliance is launching its 11th annual Shift into Winter campaign tomorrow. The launch coincides with the law requiring passenger vehicles driving on designated highways in B.C. to have four matched winter tires (three-peaked mountain and snowflake, or mud and snow) with at least 3.5 mm of tread depth starting on October 1, while commercial vehicles must be equipped with chains.

The Shift into Winter campaign includes a website – ShiftintoWinter.ca – that provides information for motorists and employers on how to stay safe on the road this winter, whether they are driving for work or pleasure. To promote the campaign and website resources, the Alliance is running a series of ads in newspapers and magazines, on transit buses and radio, and through social media.

Winter means different things in different parts of the province. From rain and fog in the south, to snow and ice in the north. Winter conditions – such as colder temperatures, rain, snow, black ice, reduced visibility and fewer daylight hours – can present serious hazards for all drivers, professional and otherwise.

The Winter Driving Safety Alliance offers the following tips for motorists:

  • Install a set of four matched winter tires.
  • Give your vehicle a pre-season maintenance check-up.
  • Keep an emergency kit in your vehicle.
  • Conditions change, so be prepared and plan ahead:
    • Check current road and weather conditions on DriveBC.ca – If possible, postpone your plans and avoid driving when road and weather conditions are poor.
    • Plan your route ahead of time – Tell someone where you’re going and when you expect to arrive and avoid any roads that may become dangerous during bad weather.
  • Slow down – The posted speed limit is the maximum speed under ideal driving conditions. If inclement weather hits, slow down and drive with extra care.
  • Maintain a safe following distance – Look ahead and keep at least four seconds of distance between you and the vehicle in front.
  • Invest in winter driving training – Learn how to brake safely, get out of a skid, and how your car handles in winter weather.

More tips for motorists on how to prepare themselves and their vehicles can be found on ShiftintoWinter.ca.

Read the source article at shiftintowinter.ca

Cooper Tire Tread Wisely Program Offers Tips for National Preparedness Month

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Cooper Tire’s Tread Wisely program is encouraging young drivers to always have an emergency kit available before taking to the road during National Preparedness Month, which lasts for the month of September.

The Tread Wisely program offers a series of how-to videos, including a video that provides step-by-step instructions for packing a car emergency kit, on the Tread Wisely app and at www.treadwisely.org. The top 10 items to include in a car emergency kit are:

Read the source article at Tire Review

NHTSA says critics wrong about its lack of toughness

The nation’s top vehicle safety watchdog lacks expertise to properly assess defects and must rely too much on car companies, safety advocates say. They contend that the National Highway Traffic Safety Administration is reluctant to order recalls when it will face a legal fight because of its small staff and tight budget, and complain about the number of officials whose next job after NHTSA is in the auto industry. But those were the “old days,” the agency’s boss told the Free Press last week.

Read the source article at Detroit Free Press

NHTSA pressed to force automakers to keep safety records even longer

The Center for Auto Safety has called for NHTSA to require automakers to retain records of safety defects for at least 20 years, double the amount of time proposed by the government agency.

Read the source article at Front Page

McCarthy Tire, Snider Fleet host ‘Safety Leadership Summit’

NEWTON, N.C. — When it comes to safety, there is no competition.

That bit of wisdom was the spark for the creation of a “Safety Leadership Summit” initiated by leading commercial tire dealerships McCarthy Tire Service and Snider Fleet Solutions.

The two dealerships — earnest competitors in the marketplace — came together recently to host representatives of 14 of the nation’s 25 largest commercial dealerships at Snider’s training facility in Newton for the two-day summit.

Read the source article at Tire Business

USTMA Urges Drivers to #KNOWYOURROLL This National Tire Safety Week: May 20-27

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WASHINGTON—May 20, 2019—The U.S. Tire Manufacturers Association (USTMA) today announced the kick-off of National Tire Safety Week, an industry-led initiative to raise awareness and educate consumers about proper tire care and safety. This year’s theme and hashtag, #KnowYourRoll, will run through Memorial Day. …

This year’s National Tire Safety Week coincides with the announcement of the formation of the bipartisan Congressional Tire Caucus, co-chaired by Reps. Joe Wilson (R-S.C.) and Jim Cooper (D-Tenn.). The caucus was created to facilitate an exchange of ideas and information important to the U.S. tire manufacturing industry in the name of economic impact, sustainability, safety and future mobility.

“U.S. tire manufacturers continue to invest tremendous resources innovating tires so they are safer and more sustainable than just a decade ago,” said Anne Forristall Luke, president and CEO of USTMA. “National Tire Safety Week is a chance to highlight the importance of the drivers’ role in the safety equation through regular maintenance and simple tire pressure and wear checks. Just like fastening your seatbelt – an action that’s become synonymous with safety–proper tire care and maintenance also need to be top of mind when it comes to ensuring the safety of all motorists on the road.”

Read the source article at U.S. Tire Manufacturers Association

7 Warning Signs You Need New Tires

Most drivers seldom spend much time thinking about the health of their tires. The fact that our tires are so often overlooked is most unfortunate. Tires play an integral role in the safety and performance of our cars.

Maintaining proper tire pressure and tire health can drastically improve handling and braking performance. According to Edmunds.com senior consumer advice editor Ron Montoya, drivers should check their tire pressure at least once a month. …

Read the source article at Business Insider