The Tire and Rubber Association of Canada, (TRAC) held its biennial Tire & Rubber Summit on June 19 and 20 in King City, Ont. The precursor of the Summit dates back more than 30 years, and its core value remains constant to this day—bring together C-level executives to reveal latest trends, collaborate, and address key issues and developments affecting the global tire industry with the spotlight on Canada.
“Canadian manufacturers and suppliers face profound challenges brought on by global economic and political changes,” says Glenn Maidment, President of the Association. “The NAFTA renegotiation undoubtedly represents the core sign of times of the global challenges facing Canada. But trade agreement between Canada and the E.U., as well as potential agreements within Mercosur in South America, and a pivot toward China cannot be discounted when it comes to their potential profound effect on Canada. We want to create conversation on how such fundamental changes challenge not just how the tire and rubber industry approaches business, but how we approach business in Canada.”
Regarding international trade and NAFTA, McMaster University’s Automotive Policy Research Centre discussed the deep integration of the automotive sector throughout United States, Mexico and Canada, and Royal Bank of Canada provided
