Winter tires now the fastest growing tire category in Canada

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Winter tire use is gradually rising, but driver education about safety benefits remains essential to wintertime accident prevention. Four-in-ten drivers outside Quebec still do not own winter tires.

Cambridge, November 14, 2017 – Winter tire shipments across Canada have grown at an annualized rate of four per cent over the past five years making winters the fastest growing tire category, according to the Tire and Rubber Association of Canada (TRAC).

The growth of this category is due to efforts by tire makers, retailers and the government to educate drivers about the superior traction and shorter stopping distances provided by winter tires. Government incentives to make winter tires more affordable have also had a positive impact.

TRAC’s 2017 Canadian Consumer Winter Tire Study, conducted by Leger, found that 66 per cent of Canadian motorists ride on winter tires. But outside Quebec, where winter tires are the law, the percentage drops to 60 per cent. For the approximately 40 per cent of motorists found by the survey not to be using winter tires, the top reasons were the belief that all-season tires provide sufficient traction (51 per cent), reduced driving in winter (22 per cent) and cost (21 per cent).

Regionally, the 2017 study found:

  • 60 per cent of British Columbia drivers ride on winter tires
  • Alberta’s usage rate is 57 per cent
  • In Manitoba and Saskatchewan usage stands at 48 per cent
  • 59 per cent of Ontario drivers use winters
  • In Atlantic Canada, where winter tire usage is surpassed only by Quebec, the usage rate is 83 per cent

To support consumer education, TRAC has just released a new report detailing winter tire use in Canada and the latest market and test data. Read the full 2017 Winter Tire Report here: http://bit.ly/Winter-Tire-Report-2017orwww.tracanada.ca.

“Despite increasing winter tire usage, educating drivers about the safety benefits of winter tires remains critical to making our roads safer in winter”, says Glenn Maidment, president of TRAC. “The fact that four-in-ten motorists outside Quebec are not using winter tires puts at risk everyone who drives in cold-weather conditions – regardless of whether the road surface is dry, snow-covered or icy. Every motorist needs to understand winter tires radically outperform all-seasons in all cold-weather driving conditions.”

The superior traction and braking capabilities of winter tires are the result of advanced tire technology, particularly in tread design and rubber compounds. These advances have improved traction performance across all tire categories, but especially for winter tires. The “soft” tread compounds in today’s winter tires retain their flexibility even in extreme cold. At temperatures at or below 7 degrees Celsius, winter tires provide significantly better traction than all other types providing greater control on all cold-weather road surfaces and significantly shorter stopping distances.

 

“Research by the Quebec government shows that, since the winter tire law was enacted, the province saw a significant decrease in injury accidents in the province,” says Maidment. “Imagine the massive reduction in vehicle damage and personal suffering during the winter driving season across Canada if all drivers protected themselves and their families with winter tires.”

Survey Methodology

A survey of 1,633 Canadians was completed online during the period of October 9–12, 2017, utilizing Leger’s* online panel, LegerWeb. A probability sample of the same size would yield a margin of error of +/-2.5%, 19 times out of 20.

 

About the Tire and Rubber Association of Canada

The Tire and Rubber Association of Canada (TRAC) is the national trade association representing tire makers, rubber products manufacturers and importers as well as rubber recyclers and suppliers of goods and services related to the industry. TRAC is committed to educating drivers about proper tire care and maintenance. A key advocacy goal in the cold-weather months is to raise awareness about safe winter driving and the safety and performance benefits of winter tires.

 

Media Contact:

 

TRAC Contact:

Email: info@tracanada.ca

Phone: 519.249.0366

www.tracanada.ca; www.betiresmart.ca

Twitter: @BeTireSmartCA

Facebook: betiresmartCA

 

Michelle Magee

Associate, Xposure PR

Email: michelle@xposurepr.com

Phone: (416)471-2336

Read the source article at CNW | www.newswire.ca

Tire and Rubber Industry Navigates the New Normal in International Trade

The Tire and Rubber Association of Canada, (TRAC) held its biennial Tire & Rubber Summit on June 19 and 20 in King City, Ont. The precursor of the Summit dates back more than 30 years, and its core value remains constant to this day—bring together C-level executives to reveal latest trends, collaborate, and address key issues and developments affecting the global tire industry with the spotlight on Canada.

“Canadian manufacturers and suppliers face profound challenges brought on by global economic and political changes,” says Glenn Maidment, President of the Association. “The NAFTA renegotiation undoubtedly represents the core sign of times of the global challenges facing Canada. But trade agreement between Canada and the E.U., as well as potential agreements within Mercosur in South America, and a pivot toward China cannot be discounted when it comes to their potential profound effect on Canada. We want to create conversation on how such fundamental changes challenge not just how the tire and rubber industry approaches business, but how we approach business in Canada.”

Regarding international trade and NAFTA, McMaster University’s Automotive Policy Research Centre discussed the deep integration of the automotive sector throughout United States, Mexico and Canada, and Royal Bank of Canada provided 

Read the source article at cbj.ca

Summary of Latest News in the Global Rubber Industry

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Summary of Latest News and Events in the Global Rubber Industry …

June

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Read the source article at European Rubber Journal

Isri, Rma oppose Conn. recycling proposals

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HARTFORD, Conn. — The Rubber Manufacturers Association and Institute of Scrap Recycling Industries are opposing proposals from the Connecticut legislature that would create Extended Producer Responsibility systems for tire recycling.

Read the source article at Tire Business

Interview: Working hand in glove for Margma’s success

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This week we get thoughts and views from Malaysian Rubber Glove Manufacturers Association (Margma) president Denis Low Jau Foo.

 

Read the source article at theSundaily

ANRPC Releases Natural Rubber Trends & Statistics, January 2017

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The Association of Natural Rubber Producing Countries (ANRPC) is happy to release its Natural Rubber Trends & Statistics, January 2017. Natural rubber (NR) prices have registered a good start in the beginning of 2017 with an average 10% growth across key NR markets, in spite of the price decline to US$1.00 per kilogram during early […]

The post ANRPC Releases Natural Rubber Trends & Statistics, January 2017 appeared first on Global Rubber Markets.

Read the source article at Global Rubber Markets News

Rubber Division adds table top exhibit to spring meeting

AKRON—The ACS Rubber Division is offering a limited number of table top exhibits during its spring technical meeting in Beachwood, Ohio.

The spring session—its 191st technical meeting—will be held April 25-27 at the Double Tree by Hilton in Beachwood.

On the first day of the meeting, April 25, the Rubber Division for the first time will offer table top exhibits for attendees to visit during breaks, at lunch and during the Welcome Reception that evening. They are available for the first 25 companies to sign up at a cost of $500. That includes a six-foot table, a chair and complimentary entrance for one representative to exhibit.

Read the source article at home.rubbernews.com

USW, importers face off at ITC duties hearing

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WASHINGTON (Jan. 26, 2017) — Depending on who’s talking, truck and bus tires imported from China are either underpriced and subsidized products that have snatched market share from domestic manufacturers or are products that have little substitutability with U.S.-produced tires.

These were the opposing views presented at the Jan. 24 hearing at the International Trade Commission (ITC). This hearing represents the ITC’s final public consideration of whether imported Chinese truck and bus tires have caused material injury to the U.S. truck and bus tire industry.

The United Steelworkers (USW) union filed petitions in January 2016 with the ITC under Sections 701 and 731 of the Trade Act, requesting antidumping and countervailing duty relief against Chinese truck and bus tire imports.

Read the source article at Tire Business

Grand conclusion to Reifen China & RubberTech China 2016

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Reifen China, organized jointly by China United Rubber Corporation (CURC) and Messe Essen, Germany, presented a host of latest products from industries such as tyres, wheels, repair material, valves, garage equipment and accessories amongst other products.

Exhibitor categories included tyre manufacturing, trading, retreading, tyre accessories, repair shops, associations and institutions. The companies that displayed their tyre products included ZC Rubber, Double Coin, Triangle, Guizhou Tyre, ChemChina, Hengfeng Tire, Yinbao Tyre, Shengtai Group, Tianjin United Tire & Rubber International Co.,Ltd. etc.

The 13th China International Tyre Resources Recycling Expo organized by China Tyre Recycling Association was held in association with Reifen China 2016 and enriched the exhibits range with tyre retreading, rubber powder, reclaimed rubber and waste tyre pyrolyzing, thus forming a complete industry chain of rubber products from manufacturing to circulation utilization.

Read the source article at Rubber Asia

ANRPC predicts 4.1% growth in Natural Rubber consumption

Consumption of natural rubber in ANRPC member-countries, which accounts for 65% of the global demand, is anticipated to grow at 4.1 per cent to 8.024 million tonnes during 2016 against the previous year, according to latest statistics from the association. ANRPC member-countries are estimated to have consumed a total quantity of 7.387 million tonnes of NR during the first 11 months of 2016, up 4.3 per cent year-on-year basis.

Read the source article at Rubber Asia