TRAC Winter Tire Report: Winter Tires Prevent Hazardous Road Situations

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TRAC’s 2018 Canadian Consumer Winter Tire Study shows that 80 per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation such as loss of control or a collision. The Study also found that 76 per cent of Canadian motorists now use winter tires.

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Eight-in-ten winter tire owners say winter tires have saved them from loss of control or a collision: survey

A big majority of winter tire owners believe that driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation.

 

Cambridge, Ontario, Nov. 08, 2018 (GLOBE NEWSWIRE) — Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation such as loss of control or a collision, according to a new consumer survey commissioned by the Tire and Rubber Association of Canada (TRAC).

“Canadian drivers who have embraced winter tires have spoken and provided this very telling insight,” says Glenn Maidment, President of TRAC. “They confirmed what we already know—that the superior performance of winter tires has a place in Canada, and that their greater grip and significantly shorter stopping distances on all cold-weather road surfaces keep Canadians safer on winter roads.”

TRAC’s 2018 Canadian Consumer Winter Tire Study also found that 76 per cent of Canadian motorists now use winter tires. In comparison, TRAC’s 2017 study found 66 per cent of drivers were using winter tires.

Excluding Quebec, where winter tires are required by law, winter tire usage stands at 70 per cent. Last year’s study found 60 per cent of drivers were using winter tires outside Quebec.

This surge in winter tire usage is reflected in winter tire shipments across Canada, which have grown at an annualized rate of four per cent over the past five years. The significant increase in winter tire use is great news because it means our wintertime roadways are safer than ever as Canadians embrace the safety and performance advantages of winter tires.

The top motivations for purchasing winter tires, include: winter tire laws (34 per cent); advice from family and friends (17 per cent); lower auto insurance premiums (11 per cent), and positive media coverage (seven per cent).

“At 17 per cent, advice from family and friends represents a major driver when it comes to drivers switching to winter tires,” says Maidment. “So, we can effectively link the increases in winter tire utilisation directly with people sharing their positive experience with winter tires.”

Regionally, the 2018 study found:

  • 64 per cent of British Columbia drivers use winter tires
  • Alberta’s usage rate is 70 per cent
  • In Manitoba and Saskatchewan usage stands at 60 per cent
  • 69 per cent of Ontario drivers now use winter tires
  • In Atlantic Canada, where winter tire usage is surpassed only by Quebec, winter tire usage stands at 94 per cent

The most common reasons why three-in-ten drivers still resist winter tires are the belief that all-season tires provide enough traction (53 per cent), cost (18 per cent) and reduced driving in winter (15 per cent).

Full survey results are available at www.tracanada.ca.

The superior performance of winter tires is the result of advanced tread designs and rubber compounds. Winter tires feature softer tread compounds that retain flexibility even in extremely cold conditions. At temperatures at or below 7 degrees Celsius, the traction capabilities of winter tires provide greater grip on all cold-weather road surfaces and significantly shorter stopping distances.

In Quebec, provincial research shows universal winter tire use results in a five per cent reduction in road accident injuries and a three per cent reduction in deaths and serious injuries. (Source: Quebec Winter Tire Report, 2011)

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Pirelli Joins United Nations Road Safety Trust Fund

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Pirelli has become the first tire company to join the United Nations Road Safety Trust Fund, pledging a contribution of $600,000 (2018-’19) to help the fund in its efforts to make a significant impact in global road safety. At the same time, Filippo Bettini, the company’s chief sustainability and risk governance officer, was nominated to have a seat on the fund’s advisory board.

Read the source article at Aftermarket News

NHTSA restarts effort to upgrade NCAP

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WASHINGTON — The National Highway Traffic Safety Administration will gather comments at a public meeting next month on how to improve a program that helps consumers make decisions on new-vehicle purchases by providing comparative information on the safety of vehicles. The agency is nearly two years behind schedule meeting a congressional mandate to list crash avoidance information next to crashworthiness information on new-vehicle window stickers.

Read the source article at Front Page

Worn Tires Put Drivers At Risk, According To AAA Tests

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New research from AAA reveals that driving on relatively worn tires at highway speeds in wet conditions can increase average stopping distances by 43 percent, or an additional 87 feet.

With nearly 800,000 crashes occurring on wet roads each year, AAA is urging drivers to check tread depth, replace tires proactively and increase following distances significantly during rainy conditions.

Read the source article at Aftermarket News

TIA Releases New Consumer Tire Inflation Video for National Tire Safety Week

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(Bowie, MD – 5/23/2018) – The Tire Industry Association (TIA), a leader in tire safety and education, just released a new Tire Safety Starts with Inflation video to celebrate National Tire Safety Week. Tire Safety Starts with Inflation is another instalment in a series of consumer education videos that have addressed subjects like tire repair, winter tires, TPMS, inspection, tire selection, tire registration, and installing the spare tire.

Read the source article at TIRE INDUSTRY ASSOCIATION

Yokohama Releases 10 New Instructional Videos

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Yokohama Tire Corp. has announced a continuation of the company’s “Tire Tips” video series. The videos can be found on the company’s Facebook page.

The series, offered in conjunction with Tire Safety Week (May 21-28), feature Pat Keating, YTC’s senior manager of technical engineering, and include:

Read the source article at Tire Review

Goodyear Promotes National Tire Safety Week

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For National Tire Safety Week, now through May 28, Goodyear Tire & Rubber Co. will promote awareness for proper tire care via its social media channels and website, particularly around tire pressure, tire tread and tire rotations. The iconic Goodyear Blimp will also spread messages of tire safety from the air on its electronic message boards throughout the week.

Read the source article at Tire Review

Bridgestone Relaunches TireSafety.com

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Bridgestone Americas, Inc. (Bridgestone) has relaunched TireSafety.com, a consumer website dedicated to providing drivers with important tire and driving safety information. The website refresh is part of the company’s dedication to National Tire Safety Week (May 21 – May 28), an industry initiative led by the U.S. Tire Manufacturers Association (USTMA).

“Tires are an important vehicle safety feature – they are the only part of a car that touch the road and play a critical role in ensuring drivers can accelerate, stop and turn safely,” said Dave Johnson, chief quality officer, Bridgestone Americas. “Many drivers don’t realize that the safety and performance of their tires are highly dependent on proper care and maintenance. As the number one tire company in the world, we have an important role to play in educating drivers about how tires impact their safety and are committed to providing drivers with hands-on information to make tire maintenance simple.”

Read the source article at Tire Review

USTMA Pushes for Support of Ohio Unsafe Used Tire Bill

It’s no secret that unsafe used tires put consumers in danger and many tire dealers’ reputations at risk.

And to promote that message during National Tire Safety Week, The U.S. Tire Manufacturers Association joined Ohio state legislators Tuesday morning to support a bill that would prevent the installation of unsafe used tires on Ohio vehicles.

Read the source article at Tire Review