2019 U.S. Traffic Deaths Lowest Since 2014, but 2020 Numbers Aren’t Looking Good

In hard numbers, 2020 looks pretty good so far compared to 2019. The number of people who have died in motor vehicle traffic crashes was down from 16,988 in 2019 to 16,650 in 2020, a decrease of 2 percent. The trouble with relying on just one number is that those deaths hide the massive societal changes the world went through this spring (and is still going through) with the coronavirus.

When you factor in an important aspect of that change, vehicle miles traveled (VMT), you actually see that more people died this year, on average, than last year. That’s because VMT was down a dramatic 16.6 percent (or 264.2 billion miles) in the first six months of 2020, which pushed up the fatality rate per 100 million VMT, a metric the NHTSA uses to more accurately compare vehicle and road safety over time. 

Read the source article at Car Reviews

Bridgestone reminds drivers about important role tires play in road safety

Bridgestone Americas is urging drivers to perform tire safety and maintenance practices as part of National Tire Safety Week (August 31 – September 6).

Led by the U.S. Tire Manufacturers Association (USTMA), the National Tire Safety Week “Know Your Roll,” initiative aims to educate consumers about proper tire care and maintenance as they take to the road for the upcoming Labor Day weekend and throughout the remainder of the year.

Read the source article at Traction News

Nokian Tires launches new campaign: Ten Rules of Tires

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Nokian Tires has launched a new campaign to educate drivers about safety and quality: Ten Rules of Tires. The campaign shines a spotlight on key information drivers may not know about tires – knowledge that could keep them safer on the road.

Read the source article at Traction News

Canada’s National Road Safety Week Takes Place the Week of May 12-18

While commuter traffic as a whole is reduced worldwide as a result of COVID-19 mitigation efforts, roadways in Canada continue to be an important part of day-to-day life for a wide variety of people including essential workers getting to and from work, delivery services and emergency responders and vulnerable road users including pedestrians and cyclists.

This year’s National Road Safety Week is May 12-18 and the Canada Safety Council wants to remind you that driving requires an absolute focus on safety behind the wheel.

“Driving a vehicle and taking safety precautions go hand in hand,” said Gareth Jones, President and CEO of the Canada Safety Council. “A safe driver should be able to avoid a collision in most scenarios, and that begins with a safety-first perspective and a vigilance on road safety that comes with the privilege of driving.”

Read the source article at canadasafetycouncil.org

Tire Safety Week postponed due to coronavirus

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WASHINGTON—A nationwide tire safety campaign is being delayed amid the COVID-19 pandemic.

But the U.S. Tire Manufacturers Association expects to reschedule its 2020 National Tire Safety Week soon.

Read the source article at Rubber and Plastics News

Welcome to Be Tire Smart’s Winter Tire Cost Calculator

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According to our 2019 Canadian Consumer Winter Tire Study, 17 per cent of drivers who do not use winter tires cited cost as the main reason they don’t use them. We decided to challenge this perception and created Winter Tire Cost Calculator that will demonstrate that the cost of winter tires can be quite modest in the long run.

Our Winter Tire Cost Calculator will compare the cost of equipping your vehicle with a single set of tires against options of adding a second set of dedicated winter tires (either with or without extra rims or wheels) to your winter driving routine.

Read the source article at Be Tire Smart

Hankook Tire Survey Finds Driver Etiquette Declined This Decade

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Nashville, TN – A lot can change in 10 years, and our roads are no exception. In its latest Gauge Index survey, Hankook Tire found that, despite a decade of automotive innovation, one element of driving still leaves something to be desired – drivers’ attitudes.

 

Read the source article at Clarksville, TN Online

Cooper Tire helps young drivers prepare for safe winter driving

Cooper Tire’s Tread Wisely Program, is offering tips to help young drivers stay safe on the road this winter.

“Winter weather can require extra attention and quick response when driving, and the cold temperatures can also impact tire care,” said Bill Geaman, Cooper’s Manager of Consumer Relations. “Outside temperatures can impact tire pressure by one pound per square inch (psi) for every 10-degree drop in temperature.

Read the source article at Traction News

Drivers Refuse to Put Down Their Phones. People Keep Dying.

In New York state, it’s been illegal for drivers to talk on a hand-held phone for almost 20 years; texting at the wheel was banned a decade ago. Across the U.S., many states have distracted-driving laws in place. Yet federal studies estimate over 3,000 people a year die from distracted driving, and safety experts believe the actual number is far higher.

 

Read the source article at Bloomberg.com

Want to save money on auto insurance? Buy winter tires, say experts

If you drive in winter, there’s a lot riding on your tires. With the wrong rubber on cold, wet, snowy or icy roads, you’re not only risking life and limb, you’re playing with financial fire, say automotive experts. …

Michael Majernik, communications manager for the Tire and Rubber Association of Canada (TRAC), agrees all-weathers, introduced a decade ago, may be a good compromise “for year-round usage with a winter edge.” But a set of four dedicated winter tires is the safest and best performer in the season’s worst weather, the experts agree.

 

 

 

Read the source article at thestar.com