Pirelli Joins United Nations Road Safety Trust Fund

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Pirelli has become the first tire company to join the United Nations Road Safety Trust Fund, pledging a contribution of $600,000 (2018-’19) to help the fund in its efforts to make a significant impact in global road safety. At the same time, Filippo Bettini, the company’s chief sustainability and risk governance officer, was nominated to have a seat on the fund’s advisory board.

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NHTSA restarts effort to upgrade NCAP

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WASHINGTON — The National Highway Traffic Safety Administration will gather comments at a public meeting next month on how to improve a program that helps consumers make decisions on new-vehicle purchases by providing comparative information on the safety of vehicles. The agency is nearly two years behind schedule meeting a congressional mandate to list crash avoidance information next to crashworthiness information on new-vehicle window stickers.

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Worn Tires Put Drivers At Risk, According To AAA Tests

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New research from AAA reveals that driving on relatively worn tires at highway speeds in wet conditions can increase average stopping distances by 43 percent, or an additional 87 feet.

With nearly 800,000 crashes occurring on wet roads each year, AAA is urging drivers to check tread depth, replace tires proactively and increase following distances significantly during rainy conditions.

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TIA Releases New Consumer Tire Inflation Video for National Tire Safety Week

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(Bowie, MD – 5/23/2018) – The Tire Industry Association (TIA), a leader in tire safety and education, just released a new Tire Safety Starts with Inflation video to celebrate National Tire Safety Week. Tire Safety Starts with Inflation is another instalment in a series of consumer education videos that have addressed subjects like tire repair, winter tires, TPMS, inspection, tire selection, tire registration, and installing the spare tire.

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Yokohama Releases 10 New Instructional Videos

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Yokohama Tire Corp. has announced a continuation of the company’s “Tire Tips” video series. The videos can be found on the company’s Facebook page.

The series, offered in conjunction with Tire Safety Week (May 21-28), feature Pat Keating, YTC’s senior manager of technical engineering, and include:

Read the source article at Tire Review

Goodyear Promotes National Tire Safety Week

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For National Tire Safety Week, now through May 28, Goodyear Tire & Rubber Co. will promote awareness for proper tire care via its social media channels and website, particularly around tire pressure, tire tread and tire rotations. The iconic Goodyear Blimp will also spread messages of tire safety from the air on its electronic message boards throughout the week.

Read the source article at Tire Review

Bridgestone Relaunches TireSafety.com

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Bridgestone Americas, Inc. (Bridgestone) has relaunched TireSafety.com, a consumer website dedicated to providing drivers with important tire and driving safety information. The website refresh is part of the company’s dedication to National Tire Safety Week (May 21 – May 28), an industry initiative led by the U.S. Tire Manufacturers Association (USTMA).

“Tires are an important vehicle safety feature – they are the only part of a car that touch the road and play a critical role in ensuring drivers can accelerate, stop and turn safely,” said Dave Johnson, chief quality officer, Bridgestone Americas. “Many drivers don’t realize that the safety and performance of their tires are highly dependent on proper care and maintenance. As the number one tire company in the world, we have an important role to play in educating drivers about how tires impact their safety and are committed to providing drivers with hands-on information to make tire maintenance simple.”

Read the source article at Tire Review

USTMA Pushes for Support of Ohio Unsafe Used Tire Bill

It’s no secret that unsafe used tires put consumers in danger and many tire dealers’ reputations at risk.

And to promote that message during National Tire Safety Week, The U.S. Tire Manufacturers Association joined Ohio state legislators Tuesday morning to support a bill that would prevent the installation of unsafe used tires on Ohio vehicles.

Read the source article at Tire Review

Michelin shines spotlight on worn tire testing video – Roadshow

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Michelin shines spotlight on worn tire testing Flogging worn tires in wet conditions further proves that all tires aren’t created equal. 

 

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Tire inflation survey a wake-up call to drivers

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Cambridge, Ontario, May 14, 2018 (GLOBE NEWSWIRE) — Canadian drivers have glaring gaps in their knowledge about how to maintain proper tire inflation, according to a new tire maintenance attitudinal survey conducted by Leger on behalf of the Tire and Rubber Association of Canada.

While nine-in-ten drivers surveyed believe motorists have a responsibility to make their vehicles as fuel efficient as possible and 96 per cent say proper tire inflation is important, the survey also finds that:

  • Only 30 per cent measure their tires’ inflation pressures monthly, a practice essential to fuel economy, road safety and protecting the environment
  • 65 per cent are unaware inflation pressures should only be measured when tires are cold. (A vehicle should be stationary for at least three hours or not have been driven more than two kilometres prior to checking tire inflation. Measuring pressures when tires are warm gives an inaccurate reading.)
  • 37 per cent refer to the air pressure stamped on the tire’s sidewall when identifying the correct pressure for their tires. (The imprinted sidewall pressure is the maximum pressure a tire can contain under maximum load, not the recommended inflation level. Prolonged driving at this inflation pressure may result in uneven tread wear and reduced traction, particularly on wet surfaces.)
  • 22 per cent rely on visual inspections to determine if their tires are inflated properly. (A tire can be underinflated by 20 per cent or more and look normal.)

Among motorists who say proper tire inflation is important to them, top reasons cited include: vehicle safety (84 per cent) followed by longer tire life (74 per cent), fuel economy (73 per cent) and improved vehicle handling (71 per cent).

Other positive news emerging from the study is that 61 per cent of drivers use a personal air pressure gauge when measuring tire pressures. As well, 86 per cent report they rotated their tires in the past year and 66 per cent had their vehicle’s tire alignment checked in the past 12 months.

“Canadian drivers understand the benefits of proper tire inflation and that’s great news,” says Glenn Maidment, president of the Tire and Rubber Association of Canada (TRAC), which represents tire makers. “However, the survey also emphasizes the urgent requirement for broader driver knowledge and education on tire inflation facts and procedures. The need is particularly acute among younger drivers who are significantly less likely to know inflation pressures should be measured monthly and when tires are cold. Learning a few simple facts and procedures advances safety, maximizes fuel efficiency and protects the environment.”

Fuel economy, environmental benefits
Measuring tire pressures monthly can result in cost savings. Motorists can improve their gas mileage by 0.6 per cent on average – up to three per cent in some cases – by keeping tires inflated to the proper pressure. Underinflated tires can lower gas mileage by about 0.2 per cent for every one psi drop in the average pressure of all tires.

The environmental benefits of proper tire inflation are also significant. Drivers operating their vehicles on underinflated tires are expected to waste more than 500 million litres of fuel in 2018. This is enough fuel to drive 275,000 vehicles for a full year. This wasted fuel will release an additional 1.2 million tonnes of carbon dioxide into the atmosphere.

Low Rolling Resistance Tires
A recent TRAC survey also found 81 per cent of Canadian drivers are unfamiliar with low rolling resistance (LRR) tires. These tires are designed with specialized tread patterns that keep vehicles moving efficiently, advanced rubber technologies and materials that minimize internal movements inside the rubber itself and materials that lower weight, increase rigidity and improve aerodynamics. The result is a range of two to four per cent in improved fuel economy. For motorists who drive approximately 25,000 km per year, this translates to between $50 to $100 in fuel savings per year, so the average motorist can expect to save hundreds of dollars over the lifetime of these tires.

To help motorists improve their fuel-saving know-how, TRAC is providing an informative ‘Get Fuel Fit’ Guide – a free, online resource offering advice on tire selection, maintenance and driving habits that improve fuel economy and protect the environment.

May 14 to 21, 2018, is National Be Tire Smart Week, during which the tire industry will be reminding motorists about the fuel efficiency, safety and environmental benefits of proper tire inflation and maintenance.

Canadians can also learn more by visiting www.betiresmart.ca.

Methodology
A survey of 801 Canadian motorists was completed online between April 12 and April 19, 2018, using Leger’s, LegerWeb panel. A probability sample of the same size would yield a margin of error of ± 3.5 percentage points, 19 times out of 20.


Michal Majernik, Tire and Rubber Association of Canada, (519) 249-0366; mmajernik@tracanada.ca

Michelle Magee, Xposure PR, (416) 471-2336; michelle@xposurepr.com

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