Yokohama Tire Enhances Advantage Dealer Program

Yokohama Tire has announced several changes to its consumer associate dealer program, Advantage.

According to Lynn Sweeney, Yokohama’s director of sales operations, this is the most comprehensive overhaul of the program since it was established in 2003.

Yokohama says some of the upgrades in the new Advantage program are increased payouts, the return of Tier+ with a new lower minimum unit requirement and every tread counts.

Read the source article at Tire Review

Pneus Unimax Hosts 2020 Expo


Expo Max 2020 represented all the banners under the Pneus Unimax umbrella.

Pneus Unimax recently hosted the Expo Max 2020 Tire & Auto Service Show in Saint-Hyacinthe, Quebec, representing their retail banners: Point S, Point S City, V1, Otobox, Pneus Prestige, Mega Pneus, Pneus Max Plus, and Tire People. Active in Quebec, Ontario, Alberta, British Columbia, and all the Atlantic provinces, the company operates over 850 points of sale.

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Giti enhances ‘Smart’ dealer program, refreshes websites


RANCHO CUCAMONGA, Calif. — Giti Tire USA Ltd. has enhanced its GT Radial Smart associate dealer program with new incentives and a refreshed website.

“Independent tire dealers are absolutely critical to the success of GT Radial,” Thomas Okihisa, director of marketing for Giti Tire USA, said. “The Smart Program is designed to give them the necessary tools to promote GT Radial in the most effective way possible.”

Read the source article at Tire Business

K&M Tire Celebrates 50 Years at Annual Conference


Distributor K&M Tire hosted its 2020 Dealer Conference in Columbus, Ohio, recognizing its 2020 Mr. Tire/Big 3 Tire Top Shop Winners and supporting its dealers with business tips and new marketing opportunities.

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In his introduction to the packed ballroom of attendees, Wallick said, “we realize that our success is linked directly to your success, so that’s one of the reasons we put on these conferences each and every year.

Read the source article at Tire Review

Discount Tire Partners With Multi-Platinum Artists, Walk Off The Earth, For 2020 “Let’s Get You Taken Care Of” Campaign


SCOTTSDALE, Ariz., Jan. 16, 2020 /PRNewswire/ — Discount Tire, the world’s largest retailer of tires and wheels, expanded its latest brand campaign with a partnership and jingle featuring the critically acclaimed, multi-platinum pop band, Walk Off the Earth. Discount Tire’s “Let’s Get…

Read the source article at PR Newswire

Dean Muglia named CEO of Discount Tire


SCOTTSDALE, Ariz. — Reinalt-Thomas Corp. has promoted 31-year company veteran Dean Muglia to CEO of Discount Tire/America’s Tire, succeeding Michael Zuieback, who retains the role of executive chairman for the company.

Read the source article at Tire Business

Delinte launches mobile-first website as part of rebranding campaign


MIAMI — Sentury Tire USA Inc. has launched a mobile-first website,, as part of its rebranding campaign to attract a younger audience for its Delinte brand.

Read the source article at Tire Business

ITDG names Sullivan south region sales director

TEQUESTA, Fla. — Independent Tire Dealers Group LLC (ITDG) has named Micheal J. Sullivan its Southern Region Sales Director. Mr. Sullivan brings years of experience in both sales and as an independent tire retail owner to the position, the organization said

Read the source article at Tire Business

US tyre retailer Les Schwab for sale

USA-based tyre retailer Les Schwab Tire Center has confirmed it is seeking new ownership. In a statement issued on 24 December, the shareholder family of founder Les Schwab shared that “given the complexities of a fifth-generation family business and managing a company of our size, we are at an important point in the life of Les Schwab Tire Center.

Read the source article at Tyrepress

Michelin: training programme helps Midland Tyre Services

Midland Tyre Services (MTS)’s frontline team recently received a series of in-depth Michelin training courses tailored to its business. MTS, based in Borris-in-Ossory, County Laois, is one of Ireland’s largest and most recognised fleet mobility businesses. Operating 24 mobile service vans, all equipped with the latest tyre management technology – including real-time digital inspection and reporting tools – MTS supports thousands of commercial vehicles operating across Ireland.

Read the source article at Tyrepress