Pirelli’s Cyber Tire Leverages 5G for Safety

The idea of using technology to inform drivers about road conditions has been around for some time. Many major vehicle manufacturers have already designed lane assist and anti-slip systems within their vehicles. Tire manufacturer Pirelli is going on step further. By incorporating 5G technology in their tires, the company hopes to help drivers have more control over their vehicle’s grip on the asphalt.

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Formula 1 teams select Pirelli tires for 2020 race season


ABU DHABI, United Arab Emirates—The 10 teams competing in the global Formula 1 racing championship have voted unanimously to continue using 2019-specification Pirelli racing tires in 2020.

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Pirelli exclusive OE supplier to Aston Martin Dbx Suv

MILAN—Aston Martin Lagonda Ltd. has selected summer and winter versions of the Pirelli P Zero and Scorpion lines as exclusive OE fitments on the 2020 Aston Martin DBX, the Luxury car maker’s first SUV.

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Pirelli to cut costs, ‘contain’ investment under new plan

Milan, Italy – Pirelli & C SpA is to reduce costs and contain investment under a 2020-2022 industrial plan, to be presented in the first quarter of next year.

As well as a continuing focus on the high-value segment, the plans will “bring significant reinforcement to the competitiveness of [the] business model,” Pirelli said in a third quarter financial report.

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Pirelli develops world’s first tire that can transmit info through 5G network


Pirelli announced they have developed the world’s first intelligent tire that can transmit information regarding road surface via the 5G network.

In Turin, the company presented the “World-first 5G enhanced ADAS (Advanced Driver Assistance Systems) services” use case. The demonstration took place during “The 5G Path of Vehicle-to-Everything Communication” event organized by 5GAA – Automotive Association, of which Pirelli is a member.

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Pirelli Goes #Below44 Degrees With Launch Of Winter Driving Awareness Campaign


Colder temperatures, freezing rain, ice, snow, road salt and potholes are just some of the challenges that can impact drivers getting from point A to point B safely this winter. Tiremaker Pirelli recently kicked off a 44-day campaign, #Below44, designed to educate consumers on why winter tires are critical for anyone who lives in an environment where the temperature regularly drops below 44oF.

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Pirelli cuts guidance, delays business plan in worsening scenario

Adding to a string of auto parts suppliers hit by prolonged industry weakness, Pirelli said it forecast a full-year margin on its adjusted earnings before interest and taxes (EBIT) between 17% and 17.5% versus an already lowered previous target of 18-19%.

Pirelli, which makes tyres for Formula One racing teams and premium automakers such as BMW and Audi, said in a statement it cut its guidance after facing greater fixed costs as it lowered production to reduce inventories.

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Pirelli honours nine companies in 2019 Supplier Awards


Milan, Italy — Pirelli & C. SpA has honoured nine outstanding supplier companies recently with its 2019 Supplier Awards.

Pirelli chose the nine companies out of more than 10,000 that supply the tire maker globally, according to a 26-Sept Pirelli press release.

“Quality, capacity for innovation, speed and global coverage of supply were the key elements guiding the selection for the 2019 Supplier Awards,” Pirelli said.

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Pirelli regains global social media crown


Pirelli has returned to the top of our global social media ranking after four years away from pole position. The last time the @Pirelli-linked account led the way in Tyrepress’ worldwide meta-metric was in 2015 when the Italian tyre manufacturer well-known for its luxury and supercar marketing won with 84.50 points. Last year, the same score of 84.50 only secured second place for Pirelli . But this time round Pirelli achieved 90.30 with scores over 90 awarded by both Klear and Kred.

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Pirelli, Nokian, Hankook among sustainability index leaders


NEW YORK — Pirelli & C. SpA, Nokian Tyre P.L.C. and Hankook Tire & Technology Co. Ltd. are among the tire manufacturers named in the latest Dow Jones Sustainability World and Europe Indexes, which is conducted annually by RobecoSam and S&P Dow Jones.

Pirelli earned the top spot globally in the automobile and components sector with 85 points, nearly 50 points higher than the sector average of 36 points.

Read the source article at Tire Business