Turin, Italy – Pirelli is celebrating “110 Years of Motorsport” this year. Renowned for supplying top racing teams with high-performance tires, Pirelli first entered the motorsport world back at the end of the 19th century when the company’s founder, Giovanni Battista Pirelli, realized that motorbike races could serve as a testing ground for his consumer level products.
Yokohama has signed a multi-year sponsorship agreement and is now the “Official Tire of the U.S. Spartan Race,” an exclusive branding designation at select obstacle course races across the U.S. in 2017, including the five Spartan Race U.S. Championship Series events that will air on NBC Sports Network and the 2017 Reebok World Championship on NBC.
Pirelli tire officials are confident Formula 1 fans will see more overtaking, more speed and fewer pit stops in 2017.
Some are worried that, as downforce increases dramatically this year, the shorter braking distances could mean much less overtaking. But a key criticism of F1 in the past few years is that the overtaking aid Drag Reduction System has ramped up artificial passing to the point that it is hurting the show.
Pirelli racing manager Mario Isola told the Spanish sports daily Marca, “Logic says there will be fewer overtakes, but they will be real. There will be no discussions for hours about whether the move was real or assisted. But also the show is not only in overtaking.”
Indeed, some believe that a big step forward this year will be the simplicity of the racing, helped by tires that degrade less and are less prone to overheating.
Shannon Campbell , Wayland Campbell and Jason Scherer swept the podium of the 2017 race. Shannon Campbell is the first racer to have won the King of the Hammers race three times. Erik Miller , JP Gomez, and Josh Blyler made up the rest of the top six. This year’s race was one of the closest in KOH history with Shannon Campbell finishing just 28 seconds ahead of his son Wayland.
In the automotive industry, the Michelin Pilot Super Sport tire was widely regarded as the best summer tire on the market. Almost every high-performance automotive brand would put the Pilot Super Sport on its highest-performing cars or at least have it as an option. And any enthusiast serious about lap times would do the same. However, Michelin wasn’t content on leaving it there. So the famous French tire brand went out and developed a new tire, the Michelin Pilot Sport 4 S.
We recently had the opportunity to go out to California to give the new Pilot 4 S tires a test on a variety of different cars, including the BMW M3/M4, Audi R8 V10, Ferrari California and Mercedes-AMG GT.
Cooper Tire & Rubber Co. has been honored with a 2016 Good Design Award for the design of its Cooper Zeon RS3-G1 tire.
“The Cooper Zeon RS3-G1 is a breakthrough tire in the ultra-high performance category, with innovations that deliver incredible grip, holding the road at up to 1g in tight corners—a marvel of cutting edge technology for an all-season tire,” said Scott Jamieson, Cooper’s director of product management for North America.
The Chicago Athenaeum Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies selected the tire from thousands of entries from more than 55 countries.
The Good Design Award is one of the world’s most prestigious and longest-standing design award programs that recognizes new consumer products designed and manufactured in Europe, Asia, Africa, and North and South America. The award is based on criteria such as innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency, and sensitivity to the environment.
Group Michelin’s latest top-of-the-line high-performance tire, the Pilot Sport 4S, will make its North American debut next week at the North American International Auto Show in Detroit.
Launched in Europe in early 2016, the Pilot Sport S4 is described as the successor to the Pilot Super Sport, which debuted in 2011.
The French tire maker said CEO Jean Dominique-Senard will be on hand at the NAIAS to support the launch of the tire, which Michelin claims outperforms its predecessor in nearly every performance category.
Yokohama Rubber has confirmed its exhibition presence at the Tokyo Auto Salon 2017, which will be held at Makuhari Messe between 13 and 15 January. The Yokohama exhibit will feature booths dedicated to tyres and alloy wheels, with the spotlight particularly thrown upon the company’s Advan global flagship brand by the presence of two Advan-shod racing cars.
The race cars in question are a 2016 championship car in Asia’s ultimate formula racing car series, the Japanese Super Formula Championship Series, which from 2016 is being run solely on Advan tyres, and the Kondo Racing car that one two races in Super GT500, the top class of Japan’s GT series last year. Visitors will be able to meet and talk with drivers from both series. Advan tyre products being featured at the Tokyo Auto Salon include Yokohama’s global flagship tyre, the Advan Sport V105 street sports tyre, and the high performance Advan Fleva V701.
BFGoodrich® Tires ― the official tire of The Dakar Rally ― culminates its year-long celebration of the 40th anniversary of its first radial all-terrain tire, which revolutionized the light-truck and off-road industry, with the brand’s return to the 2017 Dakar Rally.
After months of race tire development and testing, BFGoodrich engineers and race teams are making final preparations and staging their vehicles in South America for the 8,786 kilometer (5,460 mile), 12-stage race. The 39th Dakar Rally begins on Jan. 2, 2017. The race promises to be among the toughest on competitors and vehicles as it weaves through changing terrain and altitude across Paraguay, Bolivia and Argentina.
Milan, Italy – Pirelli supplied nearly 42,800 tires to Formula 1 teams throughout 2016, Paul Hembery, Pirelli motorsport director said in a review of the season ended 27 Nov.
This year the Italian company introduced a brand new compound – the ultrasoft – while new regulations allowed teams to use three compounds during each race.
“This extra tactical intrigue proved to be a highlight of the year,” said Hembery giving facts and figures on the 2016 results.