SUWANEE, Ga. – Hoping to leverage its bonafides as a supplier of competition off-road tires, Maxxis International – USA has agreed to become the title sponsor of a new “Triple Crown” of desert races sanctioned by Best in the Desert.
Maxxis, the No. 9 tire maker worldwide in 2017 with a markedly lower market presence in North America, sees building the size of its customer base as critical before committing to some other building blocks, according to Chris Jenkins, programs manager – automotive division, for Suwanee-based Maxxis USA.
LEBANON, Ind. — Maxxis International – USA is planning to open a 350,000-sq.-ft. distribution center in August in Lebanon, about 25 miles northwest of Indianapolis.
Retail customers and dealers will both benefit from a new nationwide campaign that Maxxis is launching for its new Maxxcross MX-ST tyre. MX-ST buyers have the chance to win an all-expenses-paid trip to the MXGP of Italy at Imola on 18 August.
Maxxis Tires unveils ‘Accelerate Associate Dealer Program’ for tire dealers to gain competitive advantage and accelerate profits.
Maxxis’ Accelerate program allows enrolled dealers to earn perks including payouts based on units purchased, quarterly bonuses, and yearly VIP rewards. Dealers benefit even more through access to Maxxis’ marketing tools, which include promotional items, point-of-sale materials, and monthly and quarterly retail promotions.
Maxxis is celebrating the successful launch of two new passenger car tire lines in 2018.
“Last year was a great year for everyone involved at Maxxis, particularly in the car tire segment where we launched our high-performance sports tire the Victra Sport 5,” said managing director Derek McMartin.
In 2017 the brand that had the overwhelming share the tire conversation was Michelin with a convincing 20.15 percent of the discussion. In second was Nitto Tires with roughly half that at 11.97 percent of the conversation. The third most discussed brand at 10.76 was BFGoodrich, edging out Goodyear at 9.2 percent. Rounding out the top five is Pirelli at 8.06 percent of the conversation.
Maxxis hosted a large, professional stand with plenty of information about different products at Tire Cologne. However, the headline news was the launch of the Victra Sport 5 at a well-attended press conference during the course of show week.
The Goodyear Tire & Rubber Company has commented on its selection as a GM Supplier of the Year by General Motors during its 26th annual Supplier of the Year awards ceremony on 20 April.
Michelin has become the world’s most valuable tire brand following 30 percent brand value growth to $7.9 billion over the past year according to the latest Brand Finance report. It overtook Bridgestone (down 6 percent to $7 billion), which slipped from first to second place in the annual Brand Finance Tyres 10 ranking.