The launch of the second-line Laufenn brand onto the European commercial vehicle tyre market has rounded out Hankook’s offer to fleet customers. Offering a second tier brand – alongside a growing retreading programme via its Alphatread range – can both allow the manufacturer a more extensive product range to cater to each customer’s entire fleet, and also allow Hankook to capitalise on the growing interest in more value-oriented products.
Hankook Tire has begun the second phase of its Major League Baseball (MLB) ‘Never Halfway’ integrated marketing campaign.
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Two ads, “Long Catch” and “Perfect Pitch” will hit American airwaves this July to promote Hankook’s partnership with MLB.
As many Americans find themselves driving less due to the COVID-19 pandemic, research from Hankook Tire reveals that they are also neglecting vehicle maintenance and systems checks.
Nearly half (48%) of Americans have delayed or canceled a vehicle maintenance appointment during the pandemic, according to the latest Hankook Tire Gauge Index. And, even more did not perform routine maintenance such as topping off fluids (73%) or checking tire pressures regularly (70%).
The parent of South Korea’s top tyre maker Hankook Tire & Technology said its chairman had sold his stake in the group to his younger son, driving its shares up 30% as investors bet this could lead to a family feud over ownership.
Hankook Technology Group Co Ltd Chairman Cho Yang-rai has sold his 23.59% stake in a block deal to Cho Hyun-bum, who heads the tyre maker, making junior Cho the largest shareholder with a nearly 43% stake in the parent company, a regulatory filing showed on Tuesday.
SEOUL, South Korea—Hankook Tire & Technology has begun automating the final inspection process for tires by applying artificial intelligence and digital sensor technology to enhance efficiency and consistency.
Hankook has launched its CMF Lab – a database dedicated to the research and categorization of current design trends relating to color, material and finish (CMF). The CMF Lab is part of Model Solution, a company in the Hankook Technology Group, which supports tire manufacturing with creative future-oriented concepts. The CMF Lab will work together with the British design studio, Chris Lefteri Design.
Hankook Tire has announced that it will supply OE tires for Ford’s Super Duty F-450 and F-550 Chassis Cab vehicles – the SmartFlex AH35 and new DH35 in size 225/70R19.5.
The SmartFlex DH35 provides a wide contact area with four zig-zag groove lines across the tread’s surface, resulting in increased mileage and performance.
NASHVILLE, Tenn.—Hankook Tire America plans to introduce new OE fitments and commercial truck tire products this year as its parent company continues to ramp up capacity.
Tire Technology Expo Conference has just released an updated conference program, featuring even more new speakers. With over 170 presentations in total across 12 dedicated streams, leading organizations set to speak at the event include Bridgestone, Continental, Ducati, ExxonMobil, Fiat Chrysler Automobiles, Hankook, Jaguar Land Rover, Lamborghini, Michelin, Pirelli, and Yokohoma.
The four tire makers are among 133 suppliers to earn the recognition, which GM presented recently in Detroit during its 27th annual Supplier of the Year awards ceremony.
GM selected suppliers from 15 countries to receive the award for going “above and beyond GM’s requirements,” providing customers with the most innovative technologies and delivering quality vehicles.