Hankook Tire has commented on its recognition as a General Motors Supplier of the Year. The company was one of five tyre makers to gain this distinction at the vehicle manufacturer’s 25th annual Supplier of the Year awards ceremony, which was held in Orlando, Florida at the end of March.
ORLANDO, Fla.—Bridgestone Corp., Hankook Tire Co. Inc., Kumho Tire Co. Ltd. and Michelin North America Inc. all earned “Supplier of the Year” honors for 2016 from General Motors Co. at the car maker’s recent annual awards ceremony.
According to the Hankook Tire Gauge Index, there are several factors that influence a driver’s choice of tires as 38% of Americans purchase the same tires that were already on the vehicle, while the remaining 62% of Americans are evenly split on choosing the best price (31%) and the dealer recommended product (31%).
The importance of tire price is further reflected by participation in discount programs as half (55%) of drivers have taken advantage of a rebate when buying new tires. Further, one-in-10 Americans have purchased tires through a rebate only to store them for future use.
MEASURING YOUR MILES
Opinions are varied as to when to replace tires. Fifty-nine percent of Americans believe new tires should last over 25,000 miles, while 41% believe new tires last less than that, according to the Gauge. This contrast might arise from how drivers determine they need new tires, as 65% of drivers only purchase new tires when the tread looks worn. While the eye test can help indicate if you do need to replace your tires, utilizing the Tread Wear Indicator on the bottom of the grooves can more accurately measure the tread depth and determine if you actually need new tires.
Following an incredible 2016 Formula Drift season, which saw Hankook driver Chris Forsberg win his third Formula Drift Championship, Hankook Tire announced its plans to bolster its Formula Drift roster and racing tires heading into the 2017 season.
Reigning champion and Formula Drift legend Chris Forsberg will be back for his seventh consecutive year with Hankook, alongside friend and fellow Hankook teammate Ryan Tuerck.
LONG BEACH, Calif. — Five tire suppliers have firmed up their plans for this year’s Formula Drift series, whose season kicks off March 31-April 1 in the streets of Long Beach in support of the Toyota Grand Prix of Long Beach IndyCar race.
Heading the list is Sumitomo Rubber North America’s Falken brand, which has secured a deal as the official tire sponsor of Formula Drift and is sponsoring six drivers in this year’s championship.
The other tire brands with firm plans for 2017 are Achilles Tire USA, Hankook Tire America Corp., Nexen Tire America Inc. and Nitto Tire U.S.A. Inc.
Achilles — a brand owned/controlled by Indonesia’s P.T. Multistrada Arah Sarana — is backing 17 drivers, including five in the top Pro Series.
“Formula DRIFT has been a wonderful partner for our brand in the U.S. and throughout the world,” said Cheralyn Hale, director of marketing for Irvine, Calif.-based Achilles Tire USA.
Hankook Tire acquires Australian tire retailer, JAX Tyres.
Hankook says they aim to strengthen their global distribution business model with the acquisition of JAX Tyres in Australia.
As part of the Hankook Tire Group, JAX Tyre will have the opportunity for continued growth through the expansion of existing stores, strengthened online capabilities and enhanced brand value.
As professional baseball teams and fans get ready for the start of the 2017 season, Hankook Tire America offers consumers a home run with its 2017 “Great Catch” mail-in rebate promotion. Drivers can save on seven of Hankook’s most popular passenger and light truck tires.
Consumers who purchase four qualifying Hankook tires from an authorized Hankook dealer between March 18-31 can save up to $100 through a mail-in rebate. According to the latest Hankook Tire Gauge Index, 55 percent of Americans have purchased tires through a rebate offer.
Drivers can save up to $100 on the purchase of a set of Hankook tires through the Great Catch rebate program, which runs through May 31.
Located 300 km north of the Arctic Circle in Ivalo, Finland, Technotrac is Hankook Tire’s new state-of-the-art winter tire testing facility.
The opening of Technotrac, says Hankook, marks a major milestone for the tire manufacturer, proving that its winter tires are tried and tested in the world’s most severe winter conditions.
Hankook Tire Co. is launching a new semi-slick tire for extreme ultra-high performance—the Ventus R-s4. The tire replaces the Ventus R-s3.
Ventus R-s4 is a semi-slick tire with maximized grip, durability, and handling performance perfect for both racing and general driving, the tiremaker said.
This report studies sales (consumption) of Racing Tires in Europe market, especially in Germany, France, UK, Russia, Italy, Spain and Benelux, focuses on top players in these countries, with sales, price, revenue and market share for each player in these Countries, covering Michelin, Goodyear, Bridgestone, Continental, Hankook, Pirelli, and Cooper.