Premium tyre maker Hankook continues to support both the Commercial Motor Awards and the Motor Transport Awards in 2020 in these challenging times, by sponsoring categories at each ceremony. Due to COVID restrictions, the award ceremonies moved to a digital format with the winners being announced online.
René Rast was the man of the hour in the DTM, bagging a brace of wins at the first of two race weekends in Zolder, Belgium. Starting from pole, the Audi driver won Saturday’s opening race by a margin of over 18 seconds, ahead of fellow Audi racers Robin Frijns and Nico Müller.
Hankook Tire announced that the company is collaborating with SK Planet to jointly develop a solution that preemptively detects potential hazardous risks on the road.
Hankook Tire and SK Planet’s Road Risk Detection Solution analyzes road noise acquired from a moving vehicle through artificial intelligence and deep learning technology to identify potential risk factors on the road such as rainfall, snow, black ice, accidents, and other factors that may contribute to hazardous situations.
With baseball season in full swing and the MLB postseason around the corner, Hankook Tire , the Official Tire of Major League Baseball, announces that its 2020 Fall Classic Rebate will run from Sept. 18 – Oct. 31. The Fall Classic Rebate will offer consumers savings of up to $80 via a prepaid Mastercard with the purchase of four tires from select lines, including the brand new all-weather Kinergy 4S2 (H750).
The launch of the second-line Laufenn brand onto the European commercial vehicle tyre market has rounded out Hankook’s offer to fleet customers. Offering a second tier brand – alongside a growing retreading programme via its Alphatread range – can both allow the manufacturer a more extensive product range to cater to each customer’s entire fleet, and also allow Hankook to capitalise on the growing interest in more value-oriented products.
Hankook Tire has begun the second phase of its Major League Baseball (MLB) ‘Never Halfway’ integrated marketing campaign.
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Two ads, “Long Catch” and “Perfect Pitch” will hit American airwaves this July to promote Hankook’s partnership with MLB.
As many Americans find themselves driving less due to the COVID-19 pandemic, research from Hankook Tire reveals that they are also neglecting vehicle maintenance and systems checks.
Nearly half (48%) of Americans have delayed or canceled a vehicle maintenance appointment during the pandemic, according to the latest Hankook Tire Gauge Index. And, even more did not perform routine maintenance such as topping off fluids (73%) or checking tire pressures regularly (70%).
The parent of South Korea’s top tyre maker Hankook Tire & Technology said its chairman had sold his stake in the group to his younger son, driving its shares up 30% as investors bet this could lead to a family feud over ownership.
Hankook Technology Group Co Ltd Chairman Cho Yang-rai has sold his 23.59% stake in a block deal to Cho Hyun-bum, who heads the tyre maker, making junior Cho the largest shareholder with a nearly 43% stake in the parent company, a regulatory filing showed on Tuesday.
SEOUL, South Korea—Hankook Tire & Technology has begun automating the final inspection process for tires by applying artificial intelligence and digital sensor technology to enhance efficiency and consistency.
Hankook has launched its CMF Lab – a database dedicated to the research and categorization of current design trends relating to color, material and finish (CMF). The CMF Lab is part of Model Solution, a company in the Hankook Technology Group, which supports tire manufacturing with creative future-oriented concepts. The CMF Lab will work together with the British design studio, Chris Lefteri Design.