Hankook Tire wins iF Design Award 2021 in two categories

Nashville, Tenn.,  April 20, 2021 – Global leading tire company Hankook Tire has won ‘Winners‘ in the Professional Concept and Communication categories at the renowned iF Design Award 2021 for its Design Innovation Project 2020.

The Design Innovation is Hankook’s R&D project held every two years, in collaboration with one of the world’s leading design universities. Through joint research, the project puts forward a vision for future driving and solutions that tackle today’s challenges. For the Design Innovation 2020, Hankook collaborated with professors and students from the Department of Industrial Design at the University of Cincinnati. 

Under the theme ‘Urban Reshaping’, the project visualized transformation of cities geared by mobility reconfigured as part of living spaces rather than stand-alone vehicle in the future where augmented automation infrastructure and cutting-edge technologies such as eco-friendly technology, autonomous driving and Artificial Intelligence (AI) are to be adopted.

Read the source article at Hankook USA

Hankook enters trailer tire market

Hankook has entered the trailer tire market with the introduction of the Vantra Trailer range, consisting of a standard trailer tire and the high-load TH31 variant.

The Vantra Trailer will be released in nine sizes, while the Vantra Trailer for high loads (TH31) will be released in three. The tires are intended for use on vehicles such as campers, fifth wheel trailers, travel trailers, flatbed/hauling trailers, boat trailers and horse trailers.

Read the source article at Tire Technology International

Hankook Tire Extends Partnership With MLB

Leading global tire maker Hankook Tire announced that it will continue its multi-year partnership with Major League Baseball (MLB) as the league’s Official Tire in the U.S. and South Korea. Hankook first entered into partnership with MLB in 2018 with the goal of showcasing Hankook Tire across Major League Baseball’s wide array of highly engaged media assets, which include MLB Network, MLB.com, the MLB app & MLB social media channels. The multi-dimensional partnership also provides Hankook with marketing rights during the most-viewed events of the baseball calendar – MLB All-Star Week and the MLB Postseason, through the culmination of the World Series.

Read the source article at Aftermarket News

Michelin Named ‘World’s Most Valuable Tire Brand’

Michelin has become the world’s most valuable tire brand following 30% brand value growth that generated $7.9 billion over the last year, according to the latest Brand Finance report.

It overtook Bridgestone (down 6% to $7.0 billion), which slipped from first to second place in the annual Brand Finance Tyres 10 ranking.

Read the source article at Tire Review

Hankook Tire Survey Finds Auto Maintenance Neglect Despite Increase in Regular Driving

NASHVILLE, Tenn.March 11, 2021 /PRNewswire/ — As COVID-19 cases decline in many areas and the national vaccination effort gains momentum, twice as many Americans are driving regularly compared to the beginning of the pandemic, according to the latest Hankook Tire Gauge Index. While 66% of Americans are now driving at least a few times per week, compared with just 31% in April 2020, the Gauge Index found that most of us have not been looking after our vehicles. With more mild temperatures on the horizon, proper vehicle maintenance ensures a smooth ride as more drivers get back on the road.

According to the Gauge, 70% of drivers across the U.S. had not checked their tire pressure in the 30 days prior, despite the industry recommendation to do so at least once a month. In addition, 73% had not topped off their vehicle fluids, and two-in-three had not cleaned their vehicle, inside or out.

 

Read the source article at PR Newswire

Hankook pilots smart tire technology

Hankook Tire and Revvo Technologies are testing smart tire sensor technologies with Junk King.

The pilot will include 30% of the trucks in Junk King’s California fleet, integrating Hankook’s SmartFlex tires with Revvo’s sensors and analytics.

“Ensuring our trucks stay in pristine shape is critical for our operations. It is the key to providing the top-notch customer service we promise to each and every one of our customers,” said Michael Andreacchi, CEO and co-founder of Junk King. “We’re excited to be at the forefront of this intelligent tire pilot program; having access to the tire data for our trucks is going to help us continue to standout in the junk removal industry.”

Read the source article at Truck News

Hankook Tire Partners with Tableau Software for Next Generation Business Intelligence

Global leading tire company Hankook Tire is further driving its digital transformation by partnering with the leading analytics platform, Tableau Software. Through this partnership, Hankook will be equipped with advanced data analytics and agile user interface platform for next generation business intelligence.

Read the source article at apnews.com

Hankook to Accelerate Development Time with Partnership

Hankook is pursuing a digitalization of its office through Tableau’s data-driven analytics platform. Based on Tableau’s software platform, Hankook says it created a standard database processing algorithm that enabled the accumulation of globally-scattered data. As a result, the company says, analyzing and reporting tasks has been minimized.

Read the source article at Tire Review

Hankook picked as original equipment supplier for Fita 500 and Fiat Panda

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Hankook Tire announced will equip Fiat with its original equipment tire, Kinergy Eco², expanding its ever-growing global original equipment.

The Fiat 500 and Fiat Panda are the first FCA city cars fitted with the new gasoline Mild Hybrid technology and they are the first step towards the electrification of the Fiat brand. The two models, icons of style, design and “Made in Italy” around the world, now improves fuel efficiency, reducing CO2 emissions on average by 20% and up to 30%.

Read the source article at Traction News

Hankook presents futuristic tyre and mobility vision with its “Design Innovation 2020” project

Tyre maker Hankook reveals a futuristic mobility concept with its “Design Innovation 2020” project, presenting a two-wheeled mobility device called “HPS-Cell”. The HPS-Cell serves as an autonomous driving platform, which can be connected to various passenger cabins or cargo spaces, called pods. To bring the scenario to life, concept films and prototypes have been produced and are available to view on the official Hankook Tire YouTube page.

Premium tyre maker Hankook revealed the “Design Innovation 2020” project on its official YouTube Channel that envisions a futuristic tyre platform as a future driving and mobility innovation. Launched in 2012, the “Design Innovation” program is the tyre maker’s R&D project which is organised in collaboration with one of world’s leading design universities every two years. The joint research project puts forward futuristic concepts for driving and mobility solutions that tackle today’s challenges.

Read the source article at Automotive World