Goodyear Celebrates Dan Earnhardt Jr. in New Ad During Daytona 500

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Goodyear Tire & Rubber Co. and race car driver Dale Earnhardt Jr. are celebrating their relationship through a new advertisement set to air during the Daytona 500.

The 30-second commercial, called “Make a Name,” features Goodyear’s history with the Earnhardt family set to the Jim Croce song “I Got a Name.” Goodyear will first air the ad on television during Fox’s broadcast of the race on Sunday, Feb. 18.

Read the source article at Tire Review

Goodyear suffers double-digit earnings drops, Q4 net loss

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Akron, Ohio — Goodyear suffered double-digit drops in segment operating income for the quarter and fiscal year ended 31 Dec and reported a tax-reform-related net loss for the quarter.

Goodyear cited elevated raw materials costs and the “unfavourable” impact of reduced production volumes on costs for the operating earnings declines, and said the fourth quarter loss was driven by a $299 million (€244 million) one-time, non-cash tax charge related to US tax reform.

Read the source article at European Rubber Journal

Goodyear unveils highest-mileage tire: The Assurance Maxlife

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Goodyear Tire introduced the highest-mileage tire in its nearly 120-year history, the Assurance MaxLife, during its 2018 Customer Conference in Nashville, Tenn., this week.

Designed for savvy consumers looking for quality with long-lasting value, the Goodyear Assurance MaxLife extends journeys with an 85,000-mile limited tread life warranty.

Bolstered by Goodyear’s TredLife Technology, the tire delivers up to 30 percent more miles of all-season traction compared to the standard all-season tire.

Read the source article at Traction News

Goodyear unveils new tires, technology at 2018 Customer Conference

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NASHVILLE—Goodyear made some tire industry music in the Music City, unveiling several new products during its 2018 Customer Conference at the Gaylord Opryland Hotel and Convention Center.

Read the source article at Rubber and Plastics News

Michelin, Pirelli tops 2017 Replacement Tire Owner Satisfaction ratings

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Michelin and Pirelli return to the top two spots in AutoPacific‘s 2017 Replacement Tire Owner Satisfaction Awards after being edged out by Goodyear and Bridgestone last year. The study, now in its 7th year, identifies the most satisfying replacement tire brands using owner ratings for 17 different tire attributes. Released last month, the results place Michelin 1st, followed by Pirelli. Bridgestone and Goodyear drop to 3rd and 4th rank, respectively.

Read the source article at Traction News

Goodyear tire test at Texas

DAYTONA BEACH, Fla. – Four Monster Energy NASCAR Cup Series teams will officially bring in the sport’s New Year during a two-day Goodyear tire test at Texas Motor Speedway this week.

Newly-crowned Monster Energy Series champion Martin Truex Jr. (Toyota) joins new Team Penske driver Ryan Blaney (Ford), Chase Elliott (Chevrolet) and Aric Almirola (Ford) on the 1.5-mile Fort Worth high banks Tuesday and Wednesday.

Read the source article at ESPN: The Worldwide Leader in Sports

NHTSA investigating alleged Goodyear tire failures

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Washington—The National Highway Traffic Safety Administration has opened an investigation into alleged failures of Goodyear G159 tires on Class A motor homes.

NHTSA announced the opening of the preliminary evaluation 28 Dec, covering an estimated 40,000 G159 tires between 1996 and 2003.

Read the source article at European Rubber Journal

Goodyear and Sandia Labs Mark 25 Years of Technical Collaboration to Improve Tire Design

ALBUQUERQUE, N.M.Dec. 6, 2017 /PRNewswire/ — A union of two seemingly disparate organizations has reached 25 years this month, with results that include award-winning consumer tires, data science breakthroughs and ever-advancing modeling and simulation technology. 

Sandia National Laboratories, the high-tech lab operated for the U.S. Department of Energy’s National Nuclear Security Administration, and The Goodyear Tire & Rubber Company (NASDAQ: GT), owner of the world’s best-known tire brand, have worked together for two-and-a-half decades to create more advanced computational mechanics used in the development of high quality vehicle tires.  

Read the source article at PR Newswire

Goodyear contract extension with NASCAR

NASCAR and The Goodyear Tire & Rubber Company today announced a renewed sponsorship agreement that ensures Goodyear is the exclusive tire of NASCAR’s top three national series.

The newly signed agreement continues Goodyear’s designation as the “Official Tire of NASCAR” and extends an uninterrupted relationship that started in 1954. Goodyear and NASCAR’s six decades of partnership is one of the longest-running sponsor programs in any sport. In addition, Goodyear has been the exclusive tire supplier for the sanctioning body’s top three series since 1997.

Read the source article at ESPN: The Worldwide Leader in Sports

Goodyear pleased with Charlotte Roval tire test

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Goodyear pleased with Charlotte Roval tire test 3,907 views By: Lee Spencer , NASCAR Senior Writer 24/10/2017 05:43 Let’s get ready to Roval! In preparation for next October’s Bank of America 500, Goodyear tested several different tire compounds last Tuesday and Wednesday around the proposed 2.42-mile, 18-turn course. Kurt Busch, Martin Truex Jr., Jamie McMurray and Daniel Hemric participated in the test.

Read the source article at Motorsport.com