WASHINGTON — The Consumer Federation of America on Monday, countering automakers’ efforts for relaxed 2025 model year fuel economy standards, it says show that the value of fuel savings from higher mpg outweighs the added cost of vehicles with fuel-saving technology. The public interest group also said 79 percent of Americans strongly support 2012 rules negotiated by the Obama administration and automakers aimed at doubling fleetwide fuel efficiency by the 2025 model year to 54.5 mpg.
TRAC provides ‘Get Fuel Fit Guide’ to help motorists find routes to fuel efficiency during Be Tire Smart Week.
Drivers want to minimize the impact their vehicles have on the environment, but many lack the information on how to achieve that goal.
According to a new Leger national survey of drivers responsible for the maintenance of their vehicles, 87 per cent of Canadian motorists feel drivers have a moral obligation to protect the environment by ensuring their vehicles are as fuel-efficient as possible.
The survey, conducted for the Tire and Rubber Association of Canada (TRAC), found that nearly three-quarters (74 per cent) of Canadian drivers are not aware of low rolling resistance tires and the fuel efficiency gains these tires provide.
Low rolling resistance (LRR) tires cut fuel consumption by two to four per cent when compared to conventional tires. Motorists driving 25,000 km per year can save between $50 and $100 annually on these technologically advanced tires. Those who log longer distances save more.
When made aware of this fuel saving advantage, 77 per cent of drivers surveyed indicated they would likely purchase a set, provided the fuel savings offset the cost of these fuel saving tires. A similar survey conducted for TRAC in 2016 found that 69 per cent of drivers said they were interested in acquiring LRR tires if the cost was covered by fuel savings.
The 2017 survey, however, also found that only nine per cent of motorists now ride on these fuel-efficient tires.
“The significant uptick in interest in LRR tires reflects the high priority Canadian drivers place on being eco-friendly,” says Glenn Maidment, president of TRAC. “Clearly, we have a major opportunity to lessen the impact vehicles have on the environment and reduce energy consumption simply by raising awareness of this important tire category. The need for consumer education is highlighted by the fact that 41 per cent of motorists don’t even know if their vehicles are equipped with fuel-saving tires.”
Low rolling resistance tires incorporate the latest advances in tire technology. They are designed with specialized tread patterns that keep cars moving more efficiently, rubber compounds that minimize internal movements inside the rubber itself and materials that lower weight, increase rigidity and improve aerodynamics. The result is less energy is required to push them down the road.
Be Tire Smart Week 2017
Making drivers aware of the range of steps they can take to improve fuel economy is a key goal of Be Tire Smart Week, which takes place across Canada from May 15 to 21.
This year, as part of this advocacy campaign, TRAC’s Be Tire Smart (www.betiresmart.ca) is providing motorists with an informative ‘Get Fuel Fit’ Guide – a fun online resource to help motorists improve their fuel saving know-how by offering advice on tire selection, maintenance and driving habits that improve fuel economy and protect the environment.
The Guide has three sections:
- Gear – vehicle, tire and other relevant product shopping tips to save on fuel
- Routine – fuel saving driving tips
- Check-up – tire and auto maintenance advice
This fuel saving resource features expert, eco-friendly advice from Natural Resources Canada, Kal Tire and TRAC.
“Fuel-efficient driving not only saves hundreds of dollars in fuel each year, but it can also improve road safety, prevent unnecessary wear on your vehicle and lower harmful greenhouse gas emissions,” said Steve Akehurst, Chief, Personal Vehicles Programs, Office of Energy Efficiency, Natural Resources Canada. “By adopting fuel-efficient driving techniques, the average Canadian can reduce their fuel use by up to 25 per cent.”
Cooper Tire and Rubber Company has added a long haul drive tire to its Roadmaster commercial truck tire line.
Cooper says the Smartway verified RM852(EM) has “a unique tread compound and 30/32nds of tread to provide long-lasting mileage and features a solid shoulder design to offer improved traction in challenging weather.”
The tire features 3D Micro-Gauge siping with full-depth and variable sipe density to help maintain wet traction and stability.
Tire Technology Expo – the premier showcase for the global tire design, development and manufacturing industry – continues its spectacular growth of recent years. The 2017 event, held for the second time at the Deutsche Messe in Hannover in February, was the 17th since the show’s foundation and the biggest yet, with 280 exhibiting companies, more than 600 conference and course attendees, and a three-day visitor and delegate total that nudged the 5,000 level for the second year running.
“Remarkably, within 15 minutes of opening the doors on the first morning, it was obvious that Tire Technology Expo 2017 was going to be even better than our best-ever show in 2016,” said Tony Robinson, CEO of UKIP Media & Events and founder of Tire Technology Expo. “I’ve been delighted with the number of visitors from all over the world. The exhibitors were happy, but equally importantly, the visitors were very happy because the show was full of the latest technologies and materials that people are looking for.”
Visitor Jukka Koskinen, development manager at Nokian Heavy Tyres, said, “Every year I make time in my calendar to attend the show. I visited many companies that I was interested in and I made strong contacts – all the manufacturers were there and it’s easy to find out answers to any questions that we may have.”