Firestone Destination M/T2 tires specified on new off-road edition of Jeep Wrangler Willys

NASHVILLE, Tenn. (October 8, 2019) – Bridgestone Americas, Inc. (Bridgestone) announced its Firestone Destination M/T2 tires are specified as original equipment on the 2020 Jeep® Wrangler Willys. Featuring an aggressive tread design and specially designed sidewall construction, the Firestone Destination M/T2 tire is built for extreme off-road traction and performance.

“The Destination M/T2 is the ultimate tire for adventure-seekers looking to get the most performance out of their vehicle,” said Shannon Quinn, president, original equipment tires, U.S. and Canada, Bridgestone Americas Tire Operations. “The rugged appearance and design of the tire for this special edition Jeep Wrangler will allow drivers to venture across a wide range of intense conditions and have an incredible off-road driving experience.”

Engineered to be tough and perform in the most demanding off-road conditions, the Firestone Destination M/T2 tire features mud and stone rejectors to keep the tire’s tread clear of debris for increased traction, and an advanced sidewall construction offers resistance to chips and tears. Additionally, the Firestone Destination M/T2 tire has biting edges for better grip on slick, wet surfaces and in snowy conditions.

The 2020 Jeep Wrangler Willys edition maximizes its off-road appeal with a limited-slip rear differential, Rubicon rock rails and shocks and heavy-duty brakes. These features, combined with Jeep’s Command-Trac 4×4 part-time, two-speed transfer case with a 2.72:1 low-range gear ratio, and maximum traction Firestone Destination M/T2 tires bolster the Jeep Wrangler Willys’ off-road capability.

The Firestone Destination M/T2 is available on the Jeep Wrangler Willys in size LT255/75R17 and is available with classic white lettering. The special edition Jeep Wrangler Willys with Firestone Destination M/T2 tires is available in showrooms now. 

For more company news from Bridgestone, visit BridgestoneAmericas.com

Firestone Publishes “Made in Des Moines” Video Series

Firestone launches its new video series: Made in Des Moines. Since 1945, generations of Iowans have worked at the factory in the USA, dedicating their livelihood to the task.

Episode 1 Episode 2

Read the source article at Tire Technology International

New Firestone tyre joins premium Bridgestone option in all-season portfolio

Firestone launched the second generation of its new all-season touring tyre, the Multiseason earlier in the year. Accommodating a wide variety of cars and drivers, the tyre joins other recent models, such as Roadhawk and Vanhawk 2, supplied by the Bridgestone brand to offer reliable tyres at a value price point. The Firestone Multiseason was preceded by its premium sister-brand Bridgestone’s latest product designed to take advantage of the all-season growth market.

Read the source article at Tyrepress

Firestone, Dow contribute to energy modeling tool

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MIDLAND, Mich.—Dow will collaborate with Firestone Building Products L.L.C. to create an energy modeling tool for analysis of the use of polyurethane roofing insulation from Firestone.

The tool will accurately describe reductions in cost, energy and greenhouse gas emissions of commercial structures using the Isogard-brand insulation material, according to a Firestone news release.

Read the source article at Rubber and Plastics News

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One of the most iconic phrases found in our industry is “Where the rubber meets the road.” Now it’s probably because of the time I grew up, but I seem to think this phrase only should apply to the old Firestone commercials, which are iconic in their own right.

But of course, that’s not the case. The phrase has been brought into our culture and isn’t owned by just Firestone and its jingle, and it’s famous ending, “The name that’s known is Firestone, where the rubber meets the road.”

Read the source article at Rubber and Plastics News

Bridgestone launches new consumer ad campaign for Firestone

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Bridgestone Americas has launched a new consumer advertising campaign for the company’s Firestone tire brand.

The campaign, which encompasses both television and digital creative, features the brand’s 90 Day Buy & Try Guarantee and showcases authentic consumer reactions captured while testing the newest offerings in the Firestone tire line.

Read the source article at Traction News

Bridgestone Unveils Four New Products Including First All-Weather Touring Tire

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Bridgestone Americas invited dealers and members of the media to a product launch so big it was only fitting to have taken place in the largest state in the lower 48.

The event was held at the Texas Motor Speedway in Dallas, Texas in mid-May to give participants a chance to test drive four new tires being released by the Bridgestone and Firestone brands this year to the U.S. and Canadian markets.

Read the source article at Tire Review

Goodyear, Bridgestone continue building TireHub joint venture

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ATLANTA — Combining two legacy brands, such as Goodyear and Bridgestone, into a cohesive joint operation is a challenge that requires collaboration and logistics.

Read the source article at Tire Business

Bridgestone to build racing tire factory in Akron

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Akron, Ohio – Bridgestone Americas Inc. plans to build a dedicated racing tire plant in Akron near its technical centre, company officials have announced.

The facility will replace an existing race-tire unit in the original Firestone Tire & Rubber Co. Plant One building, said Cara Adams, chief engineer at Bridgestone Americas Motorsports.

Read the source article at European Rubber Journal