Firestone Adds New Drive Tire to Commercial Truck Tire Portfolio

curata__MFttE1lYT97CXaH.jpeg

Bridgestone Americas, Inc. has expanded its Firestone commercial truck tire portfolio with the launch of the Firestone FD711 drive tire.

Engineered for durable, long-lasting performance in high-scrub and high-traction applications, the Firestone FD711 tire offers grip, long wear and enhanced retread capability, Firestone said in a press release.

Read the source article at Tire Review

Michelin Dominates the Conversation Among Automotive Influencers

curata__J9bvoFbeMIr3x7H.jpeg

In 2017 the brand that had the overwhelming share the tire conversation was Michelin with a convincing 20.15 percent of the discussion. In second was Nitto Tires with roughly half that at 11.97 percent of the conversation. The third most discussed brand at 10.76 was BFGoodrich, edging out Goodyear at 9.2 percent. Rounding out the top five is Pirelli at 8.06 percent of the conversation.

 

Read the source article at Car Reviews

Firestone Ag debuts farm radial for secondary tasks

curata__xBAWmEoBCWAK1bG.jpeg

NASHVILLE, Tenn.—”Bridgestone Americas’ Firestone Ag business unit has added an affordable line of tires under the Performer EVO name that’s targeted for use in carrying out farming tasks that don’t require a top-line tire.

Read the source article at Rubber and Plastics News

Bridgestone Retail Operations Launches Annual Cause Marketing Campaign For Boys & Girls Clubs Of America

curata__R50i9hH5WYYpKV8.jpeg

Bridgestone Retail Operations (BSRO) has launched its annual Driving Great Futures campaign to support its four-year partnership with Boys & Girls Clubs of America (BGCA). BSRO has raised more than $4 million to date for BGCA and is hoping to raise more funds during the month-long campaign that extends throughout a network of more than 2,200 tire and automotive service centers nationwide.

Read the source article at Aftermarket News

Firestone introduces new IndyCar rain tire

curata__DT2BqdEMrsIB6ZW.jpeg

Firestone introduces new IndyCar rain tire 3,992 views By: David Malsher , US Editor 01/06/2018 06:17 Bridgestone Americas, Inc. today at Belle Isle, Detroit, launched a new IndyCar Firestone Firehawk rain tire for the first time in three years and it features an all-new tread pattern.

Read the source article at Motorsport.com

Bridgestone Retail Operations Launches New Advertising Campaign Featuring Employees

curata__d8fUlXdJKxOVtJa.jpeg

NASHVILLE, Tenn., May 14, 2018 /PRNewswire/ — Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, Inc., is launching its new marketing campaign with a series of advertisements starring employees of its Firestone Complete Auto Care retail tire and automotive…

Read the source article at PR Newswire

Bridgestone on TireHub: Expect Broader Distribution, Faster Access and More Opportunity

curata__dJXgWMSahvO807S.jpeg

In the wake of the announcement of the deal between Goodyear Tire & Rubber Co. and Bridgestone Americas Inc. to combine both tiremakers’ company-owned distribution networks into a new entity called TireHub, Tire Review sat down with TJ Higgins, president of Bridgestone’s North America Integrated Consumer Tire Group, to find out more about the joint venture, its impact on the replacement tire landscape and what tire dealers can expect.

Read the source article at Tire Review

Bridgestone Collaborating with NRGene on Guayule Research

curata__V6ynkLHZeolKdh6.jpeg

NASHVILLE, Tenn., Feb. 19, 2018 /PRNewswire/ — Bridgestone Americas (Bridgestone) and NRGene, a genomic big data solutions company, are collaborating on research efforts to enhance the company’s U.S. alternative domestic natural rubber breeding program. They will be working in tandem to…

Read the source article at PR Newswire

All New 2018 Jeep® Wrangler to Feature Bridgestone Dueler Tires

curata__4ohzBpRgW116ILI.jpeg

NASHVILLE, Tenn., Jan. 29, 2018 /PRNewswire/ — Bridgestone Americas, Inc. (Bridgestone) today announced that the Dueler H/T 685 tire has been selected as original equipment on select models of the 2018 Jeep® Wrangler – the most recognized vehicle in the world.    Available…

Read the source article at PR Newswire

Bridgestone Leadership Shuffle: Vasuta, Harmon Take New Roles

curata__Mecwe8Rvq0Dxll4.png

After three years as president of Bridgestone Americas’s GCR Tires & Sales, the company’s commercial tire and service business, John Vasuta returns to Firestone Building Products (FSBP), promoted to Global Sales Leader effective Nov. 1.

Prior to leading the GCR Tire & Service team, Vasuta spent nine years at FSBP in various management roles, including general counsel and vice president of administration, vice president of strategic planning and corporate development, and vice president and managing director of international operations.

“John has a proven track record of driving growth and a strong background in international operations and strategy,” said FSBP president …

Read the source article at Tire Review