Firestone Publishes “Made in Des Moines” Video Series

Firestone launches its new video series: Made in Des Moines. Since 1945, generations of Iowans have worked at the factory in the USA, dedicating their livelihood to the task.

Episode 1 Episode 2

Read the source article at Tire Technology International

New Firestone tyre joins premium Bridgestone option in all-season portfolio

Firestone launched the second generation of its new all-season touring tyre, the Multiseason earlier in the year. Accommodating a wide variety of cars and drivers, the tyre joins other recent models, such as Roadhawk and Vanhawk 2, supplied by the Bridgestone brand to offer reliable tyres at a value price point. The Firestone Multiseason was preceded by its premium sister-brand Bridgestone’s latest product designed to take advantage of the all-season growth market.

Read the source article at Tyrepress

Firestone, Dow contribute to energy modeling tool

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MIDLAND, Mich.—Dow will collaborate with Firestone Building Products L.L.C. to create an energy modeling tool for analysis of the use of polyurethane roofing insulation from Firestone.

The tool will accurately describe reductions in cost, energy and greenhouse gas emissions of commercial structures using the Isogard-brand insulation material, according to a Firestone news release.

Read the source article at Rubber and Plastics News

Wacky World of Rubber: Where the rubber meets the road?

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One of the most iconic phrases found in our industry is “Where the rubber meets the road.” Now it’s probably because of the time I grew up, but I seem to think this phrase only should apply to the old Firestone commercials, which are iconic in their own right.

But of course, that’s not the case. The phrase has been brought into our culture and isn’t owned by just Firestone and its jingle, and it’s famous ending, “The name that’s known is Firestone, where the rubber meets the road.”

Read the source article at Rubber and Plastics News

Bridgestone launches new consumer ad campaign for Firestone

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Bridgestone Americas has launched a new consumer advertising campaign for the company’s Firestone tire brand.

The campaign, which encompasses both television and digital creative, features the brand’s 90 Day Buy & Try Guarantee and showcases authentic consumer reactions captured while testing the newest offerings in the Firestone tire line.

Read the source article at Traction News

Bridgestone Unveils Four New Products Including First All-Weather Touring Tire

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Bridgestone Americas invited dealers and members of the media to a product launch so big it was only fitting to have taken place in the largest state in the lower 48.

The event was held at the Texas Motor Speedway in Dallas, Texas in mid-May to give participants a chance to test drive four new tires being released by the Bridgestone and Firestone brands this year to the U.S. and Canadian markets.

Read the source article at Tire Review

Goodyear, Bridgestone continue building TireHub joint venture

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ATLANTA — Combining two legacy brands, such as Goodyear and Bridgestone, into a cohesive joint operation is a challenge that requires collaboration and logistics.

Read the source article at Tire Business

Bridgestone announces 2019 Motorsport Plan

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Bridgestone Corporation announced its 2019 motorsport plan. Bridgestone supports various domestic and overseas motorsports, ranging from top-level professional series to grassroots amateur races, primarily by supplying Bridgestone Potenza tires for car races and Bridgestone Battlax tires for motorcycle races.

Read the source article at Traction News

Bridgestone to build racing tire factory in Akron

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Akron, Ohio – Bridgestone Americas Inc. plans to build a dedicated racing tire plant in Akron near its technical centre, company officials have announced.

The facility will replace an existing race-tire unit in the original Firestone Tire & Rubber Co. Plant One building, said Cara Adams, chief engineer at Bridgestone Americas Motorsports.

Read the source article at European Rubber Journal