Firestone launches Winterhawk 4 flagship winter tyre

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Firestone has launched the Winterhawk 4 winter tyre – the next generation of the Bridgestone brand’s flagship winter tyre line. The tyre targets cars and on-road SUVs at a mid-range, value price. Firestone says its Winterhawk 4 tyre has been engineered for optimal control and handling in cold and unpredictable conditions. The manufacturer states that the new tyre offers improved traction on snow and ice at around 7 per cent better than the Winterhawk 3.

Read the source article at Tyrepress

TireHub relocates 2 Texas distribution centers

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ATLANTA—TireHub, the national tire distributor co-founded in 2018 by Bridgestone Americas and Goodyear, has relocated two distribution centers in Texas, in Houston and Arlington.

Read the source article at Rubber and Plastics News

Bridgestone reopens plants in Spain, Russia

TOKYO — Bridgestone Corp. has resumed production at several of its plants across the world, including tire factories in Spain and Russia that were idled weeks ago amid the COVID-19 pandemic.

Read the source article at Tire Business

Bridgestone to open 50 company-owned retail stores in 2020

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NASHVILLE, Tenn. — Bridgestone Retail Operations is planning to open 50 company-owned retail tire stores this year, after a year when the company’s store network reported a net gain of about 23 stores.

Read the source article at Tire Business

Firestone Industrial Products Names New Executive Sales Directors for Global Consumer and Commercial Vehicles

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Firestone Industrial Products Company, LLC (FSIP) has named two new executive sales directors. Justin Monaghan has been named executive sales director, global commercial vehicles, and Ben Rosenblum has assumed the role executive sales director, global consumer vehicles.

Monaghan will be responsible for the business’ work to defend and grow replacement market share globally, as well as ensure FSIP is aligned with the right OE partners to improve reoccurring global sales.

Read the source article at Tire Review

Firestone Destination M/T2 tires specified on new off-road edition of Jeep Wrangler Willys

NASHVILLE, Tenn. (October 8, 2019) – Bridgestone Americas, Inc. (Bridgestone) announced its Firestone Destination M/T2 tires are specified as original equipment on the 2020 Jeep® Wrangler Willys. Featuring an aggressive tread design and specially designed sidewall construction, the Firestone Destination M/T2 tire is built for extreme off-road traction and performance.

“The Destination M/T2 is the ultimate tire for adventure-seekers looking to get the most performance out of their vehicle,” said Shannon Quinn, president, original equipment tires, U.S. and Canada, Bridgestone Americas Tire Operations. “The rugged appearance and design of the tire for this special edition Jeep Wrangler will allow drivers to venture across a wide range of intense conditions and have an incredible off-road driving experience.”

Engineered to be tough and perform in the most demanding off-road conditions, the Firestone Destination M/T2 tire features mud and stone rejectors to keep the tire’s tread clear of debris for increased traction, and an advanced sidewall construction offers resistance to chips and tears. Additionally, the Firestone Destination M/T2 tire has biting edges for better grip on slick, wet surfaces and in snowy conditions.

The 2020 Jeep Wrangler Willys edition maximizes its off-road appeal with a limited-slip rear differential, Rubicon rock rails and shocks and heavy-duty brakes. These features, combined with Jeep’s Command-Trac 4×4 part-time, two-speed transfer case with a 2.72:1 low-range gear ratio, and maximum traction Firestone Destination M/T2 tires bolster the Jeep Wrangler Willys’ off-road capability.

The Firestone Destination M/T2 is available on the Jeep Wrangler Willys in size LT255/75R17 and is available with classic white lettering. The special edition Jeep Wrangler Willys with Firestone Destination M/T2 tires is available in showrooms now. 

For more company news from Bridgestone, visit BridgestoneAmericas.com

Firestone Publishes “Made in Des Moines” Video Series

Firestone launches its new video series: Made in Des Moines. Since 1945, generations of Iowans have worked at the factory in the USA, dedicating their livelihood to the task.

Episode 1 Episode 2

Read the source article at Tire Technology International

New Firestone tyre joins premium Bridgestone option in all-season portfolio

Firestone launched the second generation of its new all-season touring tyre, the Multiseason earlier in the year. Accommodating a wide variety of cars and drivers, the tyre joins other recent models, such as Roadhawk and Vanhawk 2, supplied by the Bridgestone brand to offer reliable tyres at a value price point. The Firestone Multiseason was preceded by its premium sister-brand Bridgestone’s latest product designed to take advantage of the all-season growth market.

Read the source article at Tyrepress

Firestone, Dow contribute to energy modeling tool

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MIDLAND, Mich.—Dow will collaborate with Firestone Building Products L.L.C. to create an energy modeling tool for analysis of the use of polyurethane roofing insulation from Firestone.

The tool will accurately describe reductions in cost, energy and greenhouse gas emissions of commercial structures using the Isogard-brand insulation material, according to a Firestone news release.

Read the source article at Rubber and Plastics News

Wacky World of Rubber: Where the rubber meets the road?

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One of the most iconic phrases found in our industry is “Where the rubber meets the road.” Now it’s probably because of the time I grew up, but I seem to think this phrase only should apply to the old Firestone commercials, which are iconic in their own right.

But of course, that’s not the case. The phrase has been brought into our culture and isn’t owned by just Firestone and its jingle, and it’s famous ending, “The name that’s known is Firestone, where the rubber meets the road.”

Read the source article at Rubber and Plastics News