Bridgestone Americas New U.S. & Canada Sales Leaders

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“Rob has been influential in shaping market strategy for the OTR tire business and has played a critical role in delivering key product launches,” said Bridget Neal, President, OTR, U.S. and Canada, BATO. “His proven leadership and deep understanding of our customer base will enable us to deliver integrated products, services and technologies that meet the emerging needs of our customers.”

In her new role, Walsh will lead Firestone Ag sales strategy and execution in North America. She will oversee a portfolio of business that includes agricultural tires, tracks and integrated tire-wheel assemblies in both the OE and replacement tire channels.

Read the source article at Autosphere.ca

Bridgestone Americas Announces New Executive Hires for Procurement, Enterprise Project Management

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Bridgestone Americas, Inc. announced new senior hires to lead business functions and better enable the company’s growth, Bridgestone says.

Rebecca Vest has joined the company as senior vice president, procurement and strategic sourcing partnerships, and Andrea Arrowsmith joins the tiremaker as its vice president of transformation initiatives and enterprise project management office (EPMO).

Read the source article at Tire Review

Bridgestone recalls 2,700 tires from four commercial truck tire models

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Bridgestone Americas and Bridgestone Canada announced the voluntary noncompliance recall of 2,700 tires from four commercial truck tire models. The tires are all-position, wide-base radials in size 425/65R22.5.

—Firestone FS818 tires with date codes 2318 and 2418;

—Bridgestone M854 tires with date codes 2418 and 2518;

—Bridgestone M860A tires with date code 2518; and

—Bridgestone M864 tires with date codes 2318 and 2418.

Read the source article at Traction News

Bridgestone, Cooper raising aftermarket P/LT tire prices Oct. 1 in U.S.

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AKRON — Bridgestone Americas Tire Operations and Cooper Tire & Rubber Co. plan to increase replacement market prices Oct. 1 on passenger and light truck tires sold in the U.S.

Read the source article at Tire Business

Bridgestone Americas Names Higgs New President Of Truck, Bus And Retread Tires

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From Tire Review

Bridgestone Americas has announced that Eric Higgs, current vice president of marketing, commercial group, Bridgestone Americas Tire Operations (BATO), has been named president, truck and bus and retread tires, U.S. and Canada, BATO, effective Sept. 1. Higgs succeeds Joseph Saoud, who recently assumed the position of president, BATO Latin America.

Read the source article at Aftermarket News

Firestone Adds New Drive Tire to Commercial Truck Tire Portfolio

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Bridgestone Americas, Inc. has expanded its Firestone commercial truck tire portfolio with the launch of the Firestone FD711 drive tire.

Engineered for durable, long-lasting performance in high-scrub and high-traction applications, the Firestone FD711 tire offers grip, long wear and enhanced retread capability, Firestone said in a press release.

Read the source article at Tire Review

Michelin Dominates the Conversation Among Automotive Influencers

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In 2017 the brand that had the overwhelming share the tire conversation was Michelin with a convincing 20.15 percent of the discussion. In second was Nitto Tires with roughly half that at 11.97 percent of the conversation. The third most discussed brand at 10.76 was BFGoodrich, edging out Goodyear at 9.2 percent. Rounding out the top five is Pirelli at 8.06 percent of the conversation.

 

Read the source article at Car Reviews

Firestone Ag debuts farm radial for secondary tasks

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NASHVILLE, Tenn.—”Bridgestone Americas’ Firestone Ag business unit has added an affordable line of tires under the Performer EVO name that’s targeted for use in carrying out farming tasks that don’t require a top-line tire.

Read the source article at Rubber and Plastics News

Bridgestone Retail Operations Launches Annual Cause Marketing Campaign For Boys & Girls Clubs Of America

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Bridgestone Retail Operations (BSRO) has launched its annual Driving Great Futures campaign to support its four-year partnership with Boys & Girls Clubs of America (BGCA). BSRO has raised more than $4 million to date for BGCA and is hoping to raise more funds during the month-long campaign that extends throughout a network of more than 2,200 tire and automotive service centers nationwide.

Read the source article at Aftermarket News

Firestone introduces new IndyCar rain tire

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Firestone introduces new IndyCar rain tire 3,992 views By: David Malsher , US Editor 01/06/2018 06:17 Bridgestone Americas, Inc. today at Belle Isle, Detroit, launched a new IndyCar Firestone Firehawk rain tire for the first time in three years and it features an all-new tread pattern.

Read the source article at Motorsport.com