Firestone Industrial Products Company, LLC (FSIP) has named two new executive sales directors. Justin Monaghan has been named executive sales director, global commercial vehicles, and Ben Rosenblum has assumed the role executive sales director, global consumer vehicles.
Monaghan will be responsible for the business’ work to defend and grow replacement market share globally, as well as ensure FSIP is aligned with the right OE partners to improve reoccurring global sales.
NASHVILLE, Tenn. (October 8, 2019) – Bridgestone Americas, Inc. (Bridgestone) announced its Firestone Destination M/T2 tires are specified as original equipment on the 2020 Jeep® Wrangler Willys. Featuring an aggressive tread design and specially designed sidewall construction, the Firestone Destination M/T2 tire is built for extreme off-road traction and performance.
“The Destination M/T2 is the ultimate tire for adventure-seekers looking to get the most performance out of their vehicle,” said Shannon Quinn, president, original equipment tires, U.S. and Canada, Bridgestone Americas Tire Operations. “The rugged appearance and design of the tire for this special edition Jeep Wrangler will allow drivers to venture across a wide range of intense conditions and have an incredible off-road driving experience.”
Engineered to be tough and perform in the most demanding off-road conditions, the Firestone Destination M/T2 tire features mud and stone rejectors to keep the tire’s tread clear of debris for increased traction, and an advanced sidewall construction offers resistance to chips and tears. Additionally, the Firestone Destination M/T2 tire has biting edges for better grip on slick, wet surfaces and in snowy conditions.
The 2020 Jeep Wrangler Willys edition maximizes its off-road appeal with a limited-slip rear differential, Rubicon rock rails and shocks and heavy-duty brakes. These features, combined with Jeep’s Command-Trac 4×4 part-time, two-speed transfer case with a 2.72:1 low-range gear ratio, and maximum traction Firestone Destination M/T2 tires bolster the Jeep Wrangler Willys’ off-road capability.
The Firestone Destination M/T2 is available on the Jeep Wrangler Willys in size LT255/75R17 and is available with classic white lettering. The special edition Jeep Wrangler Willys with Firestone Destination M/T2 tires is available in showrooms now.
Firestone launched the second generation of its new all-season touring tyre, the Multiseason earlier in the year. Accommodating a wide variety of cars and drivers, the tyre joins other recent models, such as Roadhawk and Vanhawk 2, supplied by the Bridgestone brand to offer reliable tyres at a value price point. The Firestone Multiseason was preceded by its premium sister-brand Bridgestone’s latest product designed to take advantage of the all-season growth market.
One of the most iconic phrases found in our industry is “Where the rubber meets the road.” Now it’s probably because of the time I grew up, but I seem to think this phrase only should apply to the old Firestone commercials, which are iconic in their own right.
But of course, that’s not the case. The phrase has been brought into our culture and isn’t owned by just Firestone and its jingle, and it’s famous ending, “The name that’s known is Firestone, where the rubber meets the road.”
Bridgestone Americas has launched a new consumer advertising campaign for the company’s Firestone tire brand.
The campaign, which encompasses both television and digital creative, features the brand’s 90 Day Buy & Try Guarantee and showcases authentic consumer reactions captured while testing the newest offerings in the Firestone tire line.
Bridgestone Americas invited dealers and members of the media to a product launch so big it was only fitting to have taken place in the largest state in the lower 48.
The event was held at the Texas Motor Speedway in Dallas, Texas in mid-May to give participants a chance to test drive four new tires being released by the Bridgestone and Firestone brands this year to the U.S. and Canadian markets.