WASHINGTON — Sumitomo Rubber Industries Ltd. is recalling 2,286 passenger tires sold in the U.S. earlier this year under the Goodyear, Dunlop and Falken brand names because of possible tread separation issues.
The aim is to get a step ahead of the competition and offer tires targeted at a market segment that to date, according to Falken, is underserved by the tire industry.
Falken Tires has announced the promotion of veteran sales executive Bob Klimm to the position of Director of Sales, Commercial Division, effective immediately.
Klimm has moved up from the position of Truck and Bus Radial (TBR) Division Manager into his new Director role for the North American market. In this position, he will be responsible for leading the company’s commercial tire growth.
Tyre brand Falken has agreed a sponsorship deal with the successful, tradition-steeped Spanish football team Club Atlético de Madrid for the 2018/19 season. The Spanish club occupies second position in the UEFA ranking, they are the current champions of the UEFA Europa League, and have just won the UEFA Super Cup in Tallin, Estonia. Falken has extended its marketing via football sponsorships across Europe in the past few years, partnering with major clubs, such as Liverpool FC in the UK .
Falken Tyre will launch three new tyre models for three distinct applications from its stand (Hall 7, Area A) at The Tire Cologne (29 May – 1 June). The new tyres are the Euroall Season AS210 car tyre, the Euroall Season VAN11 for light trucks and vans, and the Wildpeak M/T01 4×4 tyre for off-road use.
WASHINGTON—The National Highway Traffic Safety Administration has granted Sumitomo Rubber Industries Ltd.’s petition for a decision of inconsequential noncompliance in the case of 5,408 Falken truck tires
RANCHO CUCAMONGA, Calif. — Sumitomo Rubber North America Inc.’s Falken brand is launching “Falken Academy,” a dealer training seminar and ride-and-drive program designed to help it build relations with its dealer network.
Located at Falken’s U.S. headquarters in Rancho Cucamonga, the academy is a two-day training program that offers participants both classroom instruction and behind-the-wheel training at nearby Auto Club Speedway in Fontana, Calif., and the Cleghorn Trail, a popular off-roading point near San Bernardino, Calif.
“This is a long-term initiative for Falken Tires,” Nick Fousekis, Falken’s director, advertising and promotions, said, noting the goal is to allow participants to experience first-hand how Falken tires perform in “demanding” conditions.
TONAWANDA, N.Y.—Sumitomo Rubber North America Inc. is preparing to start production of Sumitomo-brand medium truck tires at its plant in Tonawanda.
SRNA will start with Sumitomo’s premium SmartWay-verified ST788 SE steer, ST948 SE drive and ST719 SE all-position tires, according to TBC.
Sumitomo Rubber, by contrast, goes to market in North America with the Falken and Ohtsu brands.
The three tires to be produced at the Tonawanda plant feature Sumitomo’s latest developments. These include the company’s 4D Nano Design technology, Aaron Murphy, vice president of commercial truck tire sales for TBC Brands, said in remarks prepared for the upcoming Technology & Maintenance Council Annual Meeting and Transportation Technology Exhibition in Atlanta.
Falken Tires has launched Falken Academy, a dealer training seminar and ride-and-drive program, that initiates its first class during late February 2018. It’s part of the company’s effort to build both a better connection with its dealer network, as well as increase its knowledge of all company products.
The Falken Wildpeak A/T AT3WA has been selected by Fiat Chrysler Automobiles as a factory-fitted option for the all-new 2019 Ram 1500 pickup truck. According to Sumitomo Rubber North America, Inc., the Wildpeak A/T will be supplied for mounting on the Ram 1500 in sizes LT275/65R18 (113/110S) and 275/55R20 (113T).