Sumitomo to Increase Some Tire Prices May 1

Sumitomo Rubber North America will increase prices in the U.S. and Canada on Dunlop, Falken and Ohtsu brand passenger, light truck and medium truck and Dunlop motorcycle tires, as well as implement inline adjustments on a per size basis.

Read the source article at Tire Review

Falken Launches New Studless Winter Performance Tires

RANCHO CUCAMONGA, CA – Falken Tires, a subsidiary of Sumitomo Rubber Industries, Ltd., and highly regarded for its multiple lines of high-performance tires in every category, has introduced the new Eurowinter HS01 and HS01 SUV Studless Winter Performance Tire, offering excellent winter traction for today’s sedans, coupes, SUVs and CUVs.
Developed to perform in the harshest winter conditions, the Eurowinter HS01 offers an improved tread compound over its predecessor, the Eurowinter HS449, enabling drivers accustomed to snow on roadways to perform even more effectively, thanks to the Eurowinter tire line’s confident grip and its predictable performance in ice and snow.

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Falken Tire selected as original equipment for Toyota’s new model “mirai”

Falken Tires announced it will begin supplying its high-performance Falken AZENIS FK001 A/S tires to Toyota Motor Corporation for use as factory standard tires on their new model MIRAI fuel cell electric vehicle (FCEV) for the North American market, which went on sale this December.

The new model MIRAI not only achieves improved fuel economy compared with previous FCEVs, but is also designed to provide a more refined, comfortable ride as well as a quieter drive.

Read the source article at Traction News

“Falken Says Tanks” Campaign Honoured with Special Design Award 2021

Falken and the digital marketing specialist Pixelgenau have been honoured with the German Design Award 2021 in the “Special Mention” category for the sales campaign “Falken says tanks”.

With this award, the top-class jury – comprised of design experts from industry and commerce, science, and design sectors – recognises the consistent design concept and its implementation. The members of the expert jury, originating from nine countries, award this seal of approval for innovative design, selecting recipients from around 5,000 entries in each category of the German Design Awards.

Read the source article at Falken Tyres

Falken Tire introduces the new RI191 All-Position truck tire


Falken Tire launches RI191 All-Position Tire: Delivering Long Mileage, Built For High Scrub Delivery Routes.

Introducing the Falken RI191, the all-new All-Position tire built to handle high scrub delivery routes, and engineered to deliver long tread life and even wear.

Read the source article at Traction News

Sumitomo to raise prices on select Falken lines


RANCHO CUCAMONGA, Calif. — Sumitomo Rubber North America is planning to raise prices on select Falken-brand tire lines.

Read the source article at Tire Business

Falken Releases Ziex ZE960 A/S High-Performance All-Season Tire


Falken Tire has launched its newest tire, the Ziex ZE960 A/S, a high-performance all-season tire designed to deliver long-lasting safety and sports car-inspired performance to today’s dynamic passenger car vehicles, the company says.

The ZE960’s predecessor, the Ziex ZE950, was made in over 100 sizes for vehicles from sports coupes to CUVs. This time around, Falken limited its size offering to 53, specifically focusing on the demands of today’s dynamic coupes and sedans.

Read the source article at Tire Review

Falken to reveal new Sincera SN110 Ecorun in Paris

Falken (Booth 3J 081) is set to reveal the successor to its popular SN832 at Equip Auto in Paris next month. With an emphasis on all-round efficiency, the new Sincera SN110 Ecorun will be the centrepiece of the tyre manufacturer’s display alongside its expanding range of car, light commercial and truck and bus tyres.

“We’ve decided to reveal the SN110 at Equip Auto as it’s expected to be a key aftermarket tyre in Europe for customers who want more from their tyres. Thanks to clever aerodynamics and a new construction technique, they can expect better fuel economy and a longer tyre life,” says Markus Bögner, Managing Director, COO and President at Falken Tyre Europe. “With 49 sizes launching in 2020, we will offer a step-up in wear and fuel efficiency for many of the popular compact and mid-size cars including key European fitments such as 175/65/14, 185/60/15 and 205/60/16.”

Read the source article at Falken Tyres

Falken factory-fit for Audi Q3, Toyota Corolla

Brussels – Falken has been approved to supply high performance tires to Audi’s compact SUV, the Q3, the company announced 19 Sept.

The SUV will be fitted with the 215/65R17 99V derivative of Falken’s Ziex ZE914 A EC AO pattern, which is exclusively available for original equipment.

The tire has low rolling resistance and good handling and braking properties “even on wet roads,” said Falken Tyre Europe, an affiliate of Japanese tire maker Sumitomo Rubber Industries (SRI).

Read the source article at European Rubber Journal

Falken launches new runflat version of popular winter tire


Falken’s runflat version of its popular winter tire, the EuroWinter HS01, will be available soon, along with an expanded range of sizes of the company’s winter and all-season tires.

Thanks to the company’s runflat technology, in the event of a puncture, the tire can be driven for 50 miles (80km) up to a speed of 50mph. The EuroWinter HS01 runflat is also said to offer grip on snowy, icy and wet roads.

Read the source article at Tire Technology International