Falken Tires to come as OE tire with new Subaru Ascent

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Falken Tires has been chosen by Subaru to provide its Falken ZIEX ZE001 All-Season tires as original equipment to the all-new 2019 Subaru Ascent three-row SUV, launched at the Los Angeles Auto Show.

“We are very proud to have Falken Tires selected for Subaru’s new halo SUV,” stated David Colletti, Falken’s Vice President, Original Equipment. “It’s obvious the Ascent is a very important vehicle to Subaru and critical to its line-up as it becomes Subaru’s biggest SUV.

Read the source article at Traction News

Go ‘Falkenspotting’ in Falken Tires’ Newest Contest

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Here’s a chance to show off your ride and those wheels!

Falken Tires has launched the “Falkenspotting Photo Contest,” which allows enthusiasts an opportunity to show off their rides.

All vehicles are welcome, says Nick Fousekis, Falken’s director, advertising and promotion. They just need to sport Falken Tires.

Read the source article at Tire Review

Michelin, Sumitomo to enter landmark distribution agreement

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Michelin North America Inc (MNAI) and Sumitomo Corporation of Americas (SCOA) announced a definitive agreement to combine their respective North American replacement tire distribution and related service operations in a 50-50 joint venture, forming the second-largest player in the wholesale tire market in the United States.

Read the source article at Traction News

Prices going up on select Falken-brand tires

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RANCHO CUCAMONGA, Calif. — Sumitomo Rubber North America Inc. is raising prices on a limited number of Falken-brand consumer and commercial products in order to “properly position these tire lines in the marketplace.”

Read the source article at Tire Business

Falken Tire picked as OE supplier for new Volkswagen Polo

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Falken Tires has announced that it was selected as an original equipment manufacturer (OEM) for the sixth-generation Volkswagen Polo. Available October 2017, the brand will supply its premium tire models AZENIS FK453, SINCERA 832AECORUN, ZIEX ZE914A ECORUN and winter tire EUROWINTER HS449 for factory fitting.

Read the source article at Traction News

Falken Rolls Out New All-Season Tires

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Falken Tire Corp. has introduced two new all-season tires; the Sincera SN201 A/S tire, designed for compact and mid-sized vehicles; and the ZIEX CT60 A/S tire, designed for modern crossovers.

The SN201 A/S is available in 14”-18” rim diameters and in both T & H speed ratings. The tire has been engineered for performance in all weather conditions due to its symmetrical rib design, solid center rib, high sipe density, four circumferential grooves and angled tread grooves, according to the company.

Read the source article at Tire Review

Falken to Replace Dunlop at Sumitomo Plant in Buffalo

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Sumitomo Rubber has announced it will stop U.S. OE production of Goodyear’s Dunlop brand in 2018 at its Buffalo, N.Y., plant to instead focus on it’s own Falken Tires brand, according to an article in Nikkei Asian Review.

The plant was acquired from Goodyear in 2015 when Sumitomo Rubber ended its partnership.

Read the source article at Tire Review

Sumitomo earnings plunge; sales up 12%

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KOBE, Japan — Sumitomo Rubber Industries Ltd. suffered double-digit drops in operating and net income for the quarter and half-year ended June 30, but is still raising its earnings forecast for the full fiscal year.

Read the source article at Tire Business

Falken signs sponsorship deal with Liverpool FC

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RANCHO CUCAMONGA, Calif. — Sumitomo Rubber Industries Ltd.’s (SRI) Falken tire brand has become a global partner and official tire partner of the Liverpool Football Club soccer team.

Read the source article at Tire Business

Falken Tyre Compound Technology Wins Tire Technology of the Year Award

Falken, one of Sumitomo Rubber Industries brands, recently won the Tire Technology of the Year Award at the annual awards for innovation and excellence.

The Tire Technology International Awards for Innovation and Excellence are the prestigious awards in the world in the field of tire development and manufacturing. The awards are presented in five main categories after judging by a panel of independent international experts in the field.

The brand received the award at the tenth edition of the edition of the awards for its use of Advanced 4D nano Design technology. The winners for the awards were selected by eminent panel of 27 international tire industry experts drawn from different parts of the world. The company received the award on 15 February 2017 at the Tire Technology Expo in Hannover, Germany.

 

Read the source article at tiresandparts.net