Three-quarters of Americans (74%) plan to travel for the holidays, however, they’re changing how and when they venture out. At the same time, apprehension about planning travel far in advance is on the rise, as only 16% of Americans are willing to commit to personal travel more than six months out.
Nokian Tires has launched a new campaign to educate drivers about safety and quality: Ten Rules of Tires. The campaign shines a spotlight on key information drivers may not know about tires – knowledge that could keep them safer on the road.
New research from Hankook Tire reveals that as COVID-19 has kept many Americans home, three-in-four (76%) say they miss being behind the wheel.
The survey also found that there is a desire to spend more time on the road, as 60% of Americans say they want to take more trips by car as a result of the pandemic.
According to our 2019 Canadian Consumer Winter Tire Study, 17 per cent of drivers who do not use winter tires cited cost as the main reason they don’t use them. We decided to challenge this perception and created Winter Tire Cost Calculator that will demonstrate that the cost of winter tires can be quite modest in the long run.
Our Winter Tire Cost Calculator will compare the cost of equipping your vehicle with a single set of tires against options of adding a second set of dedicated winter tires (either with or without extra rims or wheels) to your winter driving routine.
TRAC and our consumer education initiative Be Tire Smart Canada launch a new video series that will continue to educate Canadian drivers about all things tire. We are creating these videos to guide drivers through the entire tire ownership and user journey, and underscoring the importance of tire maintenance and how it relates to safe driving.
Our goal is to encourage Canadian motorists to adopt good tire maintenance practices that will maximize the life span of tires, increase fuel efficiency, and keep our roads safer.
Our first two videos (available in English and French) educate drivers about tire options for winter driving, and the advantages of winter tires on cold Canadian roads.
Nashville, TN – A lot can change in 10 years, and our roads are no exception. In its latest Gauge Index survey, Hankook Tire found that, despite a decade of automotive innovation, one element of driving still leaves something to be desired – drivers’ attitudes.
Cooper Tire’s Tread Wisely Program, is offering tips to help young drivers stay safe on the road this winter.
“Winter weather can require extra attention and quick response when driving, and the cold temperatures can also impact tire care,” said Bill Geaman, Cooper’s Manager of Consumer Relations. “Outside temperatures can impact tire pressure by one pound per square inch (psi) for every 10-degree drop in temperature.
Richmond, B.C., September 30, 2019 – The chance of being injured or killed in a motor vehicle crash in British Columbia increases dramatically in winter. That’s why the Winter Driving Safety Alliance is reminding motorists and employers to plan ahead and drive safely in winter conditions.
On average, each year in B.C., the number of casualty crashes due to driving too fast for the conditions increases to about 236 crashes in December from about 126 in October – an 87 per cent increase (Crashes reported by police 2014 – 2018). For those who drive for work, about a third of all work-related crashes resulting in injury and time-loss claims occur in November, December and January.
To get the drive safely message out, the Alliance is launching its 11th annual Shift into Winter campaign tomorrow. The launch coincides with the law requiring passenger vehicles driving on designated highways in B.C. to have four matched winter tires (three-peaked mountain and snowflake, or mud and snow) with at least 3.5 mm of tread depth starting on October 1, while commercial vehicles must be equipped with chains.
The Shift into Winter campaign includes a website – ShiftintoWinter.ca – that provides information for motorists and employers on how to stay safe on the road this winter, whether they are driving for work or pleasure. To promote the campaign and website resources, the Alliance is running a series of ads in newspapers and magazines, on transit buses and radio, and through social media.
Winter means different things in different parts of the province. From rain and fog in the south, to snow and ice in the north. Winter conditions – such as colder temperatures, rain, snow, black ice, reduced visibility and fewer daylight hours – can present serious hazards for all drivers, professional and otherwise.
The Winter Driving Safety Alliance offers the following tips for motorists:
- Install a set of four matched winter tires.
- Give your vehicle a pre-season maintenance check-up.
- Keep an emergency kit in your vehicle.
- Conditions change, so be prepared and plan ahead:
- Check current road and weather conditions on DriveBC.ca – If possible, postpone your plans and avoid driving when road and weather conditions are poor.
- Plan your route ahead of time – Tell someone where you’re going and when you expect to arrive and avoid any roads that may become dangerous during bad weather.
- Slow down – The posted speed limit is the maximum speed under ideal driving conditions. If inclement weather hits, slow down and drive with extra care.
- Maintain a safe following distance – Look ahead and keep at least four seconds of distance between you and the vehicle in front.
- Invest in winter driving training – Learn how to brake safely, get out of a skid, and how your car handles in winter weather.
More tips for motorists on how to prepare themselves and their vehicles can be found on ShiftintoWinter.ca.
WASHINGTON—May 20, 2019—The U.S. Tire Manufacturers Association (USTMA) today announced the kick-off of National Tire Safety Week, an industry-led initiative to raise awareness and educate consumers about proper tire care and safety. This year’s theme and hashtag, #KnowYourRoll, will run through Memorial Day. …
This year’s National Tire Safety Week coincides with the announcement of the formation of the bipartisan Congressional Tire Caucus, co-chaired by Reps. Joe Wilson (R-S.C.) and Jim Cooper (D-Tenn.). The caucus was created to facilitate an exchange of ideas and information important to the U.S. tire manufacturing industry in the name of economic impact, sustainability, safety and future mobility.
“U.S. tire manufacturers continue to invest tremendous resources innovating tires so they are safer and more sustainable than just a decade ago,” said Anne Forristall Luke, president and CEO of USTMA. “National Tire Safety Week is a chance to highlight the importance of the drivers’ role in the safety equation through regular maintenance and simple tire pressure and wear checks. Just like fastening your seatbelt – an action that’s become synonymous with safety–proper tire care and maintenance also need to be top of mind when it comes to ensuring the safety of all motorists on the road.”
WASHINGTON—May 20-27 will be National Tire Safety Week in the U.S. this year, according to the U.S. Tire Manufacturers Association.
National Tire Safety Week is an annual industry-led initiative that educates motorists about tire care, safety and maintenance, including the potential dangers of unsafe used tires.
“We are urging motorists, including first-time drivers, to ‘Know Your Roll’ before taking to the roads this Memorial Day and in advance of the busy summer travel season,” USTMA President and CEO Anne Forristall Luke said. “Just like fastening your seatbelt—an action that’s become synonymous with safety—proper tire care and maintenance also need to be top of mind when it comes to ensuring the safety of all motorists on the road,” she said.