Hankook Tire Data Reveals Driving Attitudes During Pandemic

New research from Hankook Tire reveals that as COVID-19 has kept many Americans home, three-in-four (76%) say they miss being behind the wheel.

The survey also found that there is a desire to spend more time on the road, as 60% of Americans say they want to take more trips by car as a result of the pandemic.

Read the source article at Tire Review

Welcome to Be Tire Smart’s Winter Tire Cost Calculator

curata__8lPC33ZSWelz265.jpeg

According to our 2019 Canadian Consumer Winter Tire Study, 17 per cent of drivers who do not use winter tires cited cost as the main reason they don’t use them. We decided to challenge this perception and created Winter Tire Cost Calculator that will demonstrate that the cost of winter tires can be quite modest in the long run.

Our Winter Tire Cost Calculator will compare the cost of equipping your vehicle with a single set of tires against options of adding a second set of dedicated winter tires (either with or without extra rims or wheels) to your winter driving routine.

Read the source article at Be Tire Smart

TRAC’s New Video Series Will Teach Drivers About All Things Tire

curata__8lPC33ZSWelz265.jpeg

TRAC and our consumer education initiative Be Tire Smart Canada launch a new video series that will continue to educate Canadian drivers about all things tire. We are creating these videos to guide drivers through the entire tire ownership and user journey, and underscoring the importance of tire maintenance and how it relates to safe driving.

Our goal is to encourage Canadian motorists to adopt good tire maintenance practices that will maximize the life span of tires, increase fuel efficiency, and keep our roads safer.

Our first two videos (available in English and French) educate drivers about tire options for winter driving, and the advantages of winter tires on cold Canadian roads.

Read the source article at Be Tire Smart

Hankook Tire Survey Finds Driver Etiquette Declined This Decade

curata__iSP2Q4WLKzQgHGw.jpeg

Nashville, TN – A lot can change in 10 years, and our roads are no exception. In its latest Gauge Index survey, Hankook Tire found that, despite a decade of automotive innovation, one element of driving still leaves something to be desired – drivers’ attitudes.

 

Read the source article at Clarksville, TN Online

Cooper Tire helps young drivers prepare for safe winter driving

Cooper Tire’s Tread Wisely Program, is offering tips to help young drivers stay safe on the road this winter.

“Winter weather can require extra attention and quick response when driving, and the cold temperatures can also impact tire care,” said Bill Geaman, Cooper’s Manager of Consumer Relations. “Outside temperatures can impact tire pressure by one pound per square inch (psi) for every 10-degree drop in temperature.

Read the source article at Traction News

With winter approaching, it’s time to plan ahead for safe driving

curata__XoqmlkZ2hHZeeEE.jpeg

Richmond, B.C., September 30, 2019 – The chance of being injured or killed in a motor vehicle crash in British Columbia increases dramatically in winter. That’s why the Winter Driving Safety Alliance is reminding motorists and employers to plan ahead and drive safely in winter conditions.

On average, each year in B.C., the number of casualty crashes due to driving too fast for the conditions increases to about 236 crashes in December from about 126 in October – an 87 per cent increase (Crashes reported by police 2014 – 2018). For those who drive for work, about a third of all work-related crashes resulting in injury and time-loss claims occur in November, December and January.

To get the drive safely message out, the Alliance is launching its 11th annual Shift into Winter campaign tomorrow. The launch coincides with the law requiring passenger vehicles driving on designated highways in B.C. to have four matched winter tires (three-peaked mountain and snowflake, or mud and snow) with at least 3.5 mm of tread depth starting on October 1, while commercial vehicles must be equipped with chains.

The Shift into Winter campaign includes a website – ShiftintoWinter.ca – that provides information for motorists and employers on how to stay safe on the road this winter, whether they are driving for work or pleasure. To promote the campaign and website resources, the Alliance is running a series of ads in newspapers and magazines, on transit buses and radio, and through social media.

Winter means different things in different parts of the province. From rain and fog in the south, to snow and ice in the north. Winter conditions – such as colder temperatures, rain, snow, black ice, reduced visibility and fewer daylight hours – can present serious hazards for all drivers, professional and otherwise.

The Winter Driving Safety Alliance offers the following tips for motorists:

  • Install a set of four matched winter tires.
  • Give your vehicle a pre-season maintenance check-up.
  • Keep an emergency kit in your vehicle.
  • Conditions change, so be prepared and plan ahead:
    • Check current road and weather conditions on DriveBC.ca – If possible, postpone your plans and avoid driving when road and weather conditions are poor.
    • Plan your route ahead of time – Tell someone where you’re going and when you expect to arrive and avoid any roads that may become dangerous during bad weather.
  • Slow down – The posted speed limit is the maximum speed under ideal driving conditions. If inclement weather hits, slow down and drive with extra care.
  • Maintain a safe following distance – Look ahead and keep at least four seconds of distance between you and the vehicle in front.
  • Invest in winter driving training – Learn how to brake safely, get out of a skid, and how your car handles in winter weather.

More tips for motorists on how to prepare themselves and their vehicles can be found on ShiftintoWinter.ca.

Read the source article at shiftintowinter.ca

USTMA Urges Drivers to #KNOWYOURROLL This National Tire Safety Week: May 20-27

curata__y2sbAF2zcRkibC3.jpeg

WASHINGTON—May 20, 2019—The U.S. Tire Manufacturers Association (USTMA) today announced the kick-off of National Tire Safety Week, an industry-led initiative to raise awareness and educate consumers about proper tire care and safety. This year’s theme and hashtag, #KnowYourRoll, will run through Memorial Day. …

This year’s National Tire Safety Week coincides with the announcement of the formation of the bipartisan Congressional Tire Caucus, co-chaired by Reps. Joe Wilson (R-S.C.) and Jim Cooper (D-Tenn.). The caucus was created to facilitate an exchange of ideas and information important to the U.S. tire manufacturing industry in the name of economic impact, sustainability, safety and future mobility.

“U.S. tire manufacturers continue to invest tremendous resources innovating tires so they are safer and more sustainable than just a decade ago,” said Anne Forristall Luke, president and CEO of USTMA. “National Tire Safety Week is a chance to highlight the importance of the drivers’ role in the safety equation through regular maintenance and simple tire pressure and wear checks. Just like fastening your seatbelt – an action that’s become synonymous with safety–proper tire care and maintenance also need to be top of mind when it comes to ensuring the safety of all motorists on the road.”

Read the source article at U.S. Tire Manufacturers Association

USTMA’s National Tire Safety week set for May 20-27

WASHINGTON—May 20-27 will be National Tire Safety Week in the U.S. this year, according to the U.S. Tire Manufacturers Association.

National Tire Safety Week is an annual industry-led initiative that educates motorists about tire care, safety and maintenance, including the potential dangers of unsafe used tires.

“We are urging motorists, including first-time drivers, to ‘Know Your Roll’ before taking to the roads this Memorial Day and in advance of the busy summer travel season,” USTMA President and CEO Anne Forristall Luke said. “Just like fastening your seatbelt—an action that’s become synonymous with safety—proper tire care and maintenance also need to be top of mind when it comes to ensuring the safety of all motorists on the road,” she said.

Read the source article at Rubber and Plastics News

Tire inflation survey a wake-up call to drivers

curata__E9XdGpB20B7OrzS.jpeg

Cambridge, Ontario, May 14, 2018 (GLOBE NEWSWIRE) — Canadian drivers have glaring gaps in their knowledge about how to maintain proper tire inflation, according to a new tire maintenance attitudinal survey conducted by Leger on behalf of the Tire and Rubber Association of Canada.

While nine-in-ten drivers surveyed believe motorists have a responsibility to make their vehicles as fuel efficient as possible and 96 per cent say proper tire inflation is important, the survey also finds that:

  • Only 30 per cent measure their tires’ inflation pressures monthly, a practice essential to fuel economy, road safety and protecting the environment
  • 65 per cent are unaware inflation pressures should only be measured when tires are cold. (A vehicle should be stationary for at least three hours or not have been driven more than two kilometres prior to checking tire inflation. Measuring pressures when tires are warm gives an inaccurate reading.)
  • 37 per cent refer to the air pressure stamped on the tire’s sidewall when identifying the correct pressure for their tires. (The imprinted sidewall pressure is the maximum pressure a tire can contain under maximum load, not the recommended inflation level. Prolonged driving at this inflation pressure may result in uneven tread wear and reduced traction, particularly on wet surfaces.)
  • 22 per cent rely on visual inspections to determine if their tires are inflated properly. (A tire can be underinflated by 20 per cent or more and look normal.)

Among motorists who say proper tire inflation is important to them, top reasons cited include: vehicle safety (84 per cent) followed by longer tire life (74 per cent), fuel economy (73 per cent) and improved vehicle handling (71 per cent).

Other positive news emerging from the study is that 61 per cent of drivers use a personal air pressure gauge when measuring tire pressures. As well, 86 per cent report they rotated their tires in the past year and 66 per cent had their vehicle’s tire alignment checked in the past 12 months.

“Canadian drivers understand the benefits of proper tire inflation and that’s great news,” says Glenn Maidment, president of the Tire and Rubber Association of Canada (TRAC), which represents tire makers. “However, the survey also emphasizes the urgent requirement for broader driver knowledge and education on tire inflation facts and procedures. The need is particularly acute among younger drivers who are significantly less likely to know inflation pressures should be measured monthly and when tires are cold. Learning a few simple facts and procedures advances safety, maximizes fuel efficiency and protects the environment.”

Fuel economy, environmental benefits
Measuring tire pressures monthly can result in cost savings. Motorists can improve their gas mileage by 0.6 per cent on average – up to three per cent in some cases – by keeping tires inflated to the proper pressure. Underinflated tires can lower gas mileage by about 0.2 per cent for every one psi drop in the average pressure of all tires.

The environmental benefits of proper tire inflation are also significant. Drivers operating their vehicles on underinflated tires are expected to waste more than 500 million litres of fuel in 2018. This is enough fuel to drive 275,000 vehicles for a full year. This wasted fuel will release an additional 1.2 million tonnes of carbon dioxide into the atmosphere.

Low Rolling Resistance Tires
A recent TRAC survey also found 81 per cent of Canadian drivers are unfamiliar with low rolling resistance (LRR) tires. These tires are designed with specialized tread patterns that keep vehicles moving efficiently, advanced rubber technologies and materials that minimize internal movements inside the rubber itself and materials that lower weight, increase rigidity and improve aerodynamics. The result is a range of two to four per cent in improved fuel economy. For motorists who drive approximately 25,000 km per year, this translates to between $50 to $100 in fuel savings per year, so the average motorist can expect to save hundreds of dollars over the lifetime of these tires.

To help motorists improve their fuel-saving know-how, TRAC is providing an informative ‘Get Fuel Fit’ Guide – a free, online resource offering advice on tire selection, maintenance and driving habits that improve fuel economy and protect the environment.

May 14 to 21, 2018, is National Be Tire Smart Week, during which the tire industry will be reminding motorists about the fuel efficiency, safety and environmental benefits of proper tire inflation and maintenance.

Canadians can also learn more by visiting www.betiresmart.ca.

Methodology
A survey of 801 Canadian motorists was completed online between April 12 and April 19, 2018, using Leger’s, LegerWeb panel. A probability sample of the same size would yield a margin of error of ± 3.5 percentage points, 19 times out of 20.


Michal Majernik, Tire and Rubber Association of Canada, (519) 249-0366; mmajernik@tracanada.ca

Michelle Magee, Xposure PR, (416) 471-2336; michelle@xposurepr.com

Read the source article at Send Press Releases with GlobeNewswire

Bridgestone study highlights fatal tire failings

curata__S17o6dEHw3UaZxo.jpeg

Birmingham, UK – Almost 75% of motorway incidents related to tire failure could be prevented if drivers carry out simple checks, according new research by Highways England and Bridgestone.

The 18-month study, released at last week’s Commercial Vehicle Show in Birmingham, found that more than 30 people were killed or seriously injured in motorway accidents in 2016 due to illegal or faulty tires.

The research found that almost three quarters of tire failure samples…

Read the source article at European Rubber Journal