Stakeholders Launch Global Platform for Sustainable Natural Rubber

Development of the platform was initiated by the CEOs of the World Business Council for Sustainable Development (WBCSD) Tire Industry Project (TIP) in November 2017 and has since been led by a Working Group of TIP member companies. TIP members continue to work to ensure the sustainable production and supply of natural rubber, and in joining the platform they commit to be able to demonstrate the integration of principles for sustainable natural rubber into their purchasing and/or operational activities. The GPSNR is open to applications for membership from other natural rubber stakeholders. 

Speaking at the launch Peter Bakker, President and CEO of WBCSD said “The tire industry consumes around 70 percent of natural rubber and demand is growing. This throws into sharp relief the social, economic and environmental opportunities associated with this important commodity. The GPSNR will consider the people, communities and natural resources touched by natural rubber production and supply – they all stand to benefit from the creation and adoption of sustainable and responsible practices.” 

The ceremonial launch included the signing of a GPSNR Member Statement by the 11 members of TIP, and Ford Motor Company, Halcyon Agri Corporation Limited, ITOCHU Corporation, Kirana Megatara, SIPEF, The Socfin Group, and Southland Global PTE Ltd. 

Bakker praised the efforts of founding and prospective GPSNR members in bringing the platform to launch, adding “This spirit of collaboration will define the actions of the platform going forward – there is strength in diversity, and the various interests and expertise within the GPSNR can deliver a truly sustainable natural rubber supply chain.” 

The WBCSD’s TIP spearheaded development of the GPSNR and will financially support the platform during start-up and its first two years of operation – a level of support necessary to ensure basic operations while a paying membership base is established. Despite industry backing the GPSNR will maintain its independence, underlined Anne-Cécile Remont, Director WBCSD TIP– “Once officially launched, the platform will be independently managed, with governance and decision making overseen by a representative group of stakeholders.” 

Building upon past work, in developing the platform, a review of comparable supply chain sustainability initiatives, including natural rubber, revealed that meaningful change was best achieved through the mainstreaming of good practices and this was central to discussions around the GPSNR’s governance structure, explained Remont. “Successful mainstreaming requires actionable commitment from the entire supply chain. Best results are found where the various contributions of stakeholder groups are relative to their ownership of supply chain opportunities, their relevant expertise and their capacity to implement meaningful change,” she said. 

To be headquartered in Singapore, a dedicated GPSNR secretariat will kick-off operations in March 2019 with an inaugural GPSNR General Assembly. 

About the World Business Council for Sustainable Development (WBCSD) 

WBCSD is a global, CEO-led organization of over 200 leading businesses working together to accelerate the transition to a sustainable world. We help make our member companies more successful and sustainable by focusing on the maximum positive impact for shareholders, the environment and societies. 

Our member companies come from all business sectors and all major economies, representing a combined revenue of more than USD $8.5 trillion and 19 million employees. Our global network of almost 70 national business councils gives our members unparalleled reach across the globe. WBCSD is uniquely positioned to work with member companies along and across value chains to deliver impactful business solutions to the most challenging sustainability issues. 

Together, we are the leading voice of business for sustainability: united by our vision of a world where more than 9 billion people are all living well and within the boundaries of our planet, by 2050. http://www.wbcsd.org 

 

For more information, please contact: 

Gavin Whitmore 

whitmore@wbcsd.org  

Mobile: +41 79 880 57 29 

 

Bridgestone Becomes Worldwide Paralympic Partner

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The International Paralympic Committee (IPC) and Bridgestone Corporation have announced that the world’s largest tire and rubber manufacturer has become the organization’s seventh Worldwide Paralympic Partner.

Already a Worldwide Olympic Partner through to 2024, Bridgestone now has global rights to promote and support the Paralympic Movement over the same period.

Read the source article at Tire Review

Yokohama advances sustainable natural rubber procurement policy

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TOKYO — Yokohama Rubber Co. Ltd. (YRC) has “formulated” a procurement policy to ensure natural rubber (NR) sustainability within its supply chain.

Yokohama noted that rising global demand for NR, particularly for tires, had increased concerns about unlawful deforestation, land exploitation, human rights violations, and reduced biodiversity in growing regions.

Yokohama is participating in the Sustainable Natural Rubber Initiative (SNR-i) of the International Rubber Study Group as part of its efforts to counter these impacts.

Read the source article at Tire Business

Sustainable Natural Rubber Production in Latin America

For the past 5 years the concept of Sustainable Natural rubber has gained some attention in Latin America.

Guatemala was the first country on the region to pioneer on that subject having developed several projects ranging from  FSC ® (Forest Stewardship Council) certifications up to Carbon Credit emissions.

Colombia for its turn, have created recently a Carbon Taxation system that was the genesis for a national carbon credit market with great potential as a tool to promote low-carbon opportunities in the agricultural sector, being Natural Rubber an excellent choice.

In Brazil, sustainable natural rubber production has gained momentum, specially since 2016, when Pirelli…

Read the source article at blog.rubberstudy.com

Titan International Makes Pink Farm Tires for Ride to a Cure Event

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In honor of breast cancer awareness month, tire manufacturer Titan International (maker of Goodyear Farm Tires) will host the 4th Ride to a Cure event this Saturday at Water Works Park in Des Moines, Iowa

The free, family-friendly event is open to the public with 100% of proceeds going to John Stoddard Cancer Center in central Iowa.

Titan will host a hayrack ride, pumpkin painting and a car show. The Iowa Speedway Official Pace Car will also be on site.

Read the source article at Tire Review

Giti Tire Co-Sponsors Campaign to Recognize Women in Trucking

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Giti Tire (USA) joined other trucking industry leaders and celebrities this month in sponsoring Mediaplanet’s “Empowering Our Female Truck Drivers” campaign to recognize the hard work and commitment of professional female truck drivers.

The month-long campaign, which kicked off on in conjunction with National Truck Driver Appreciation Week (September 9-15), involves a print ad campaign in USA Today (in the Houston, Dallas, Nashville, San Francisco, Cincinnati, Chicago, St. Louis and Kansas City markets) with an estimated readership of 750,000. A comprehensive social media campaign is also delivering this important story across the nation.

Main campaign topics are centered …

Read the source article at Tire Review

Accella Tire Fill Systems Helps to Replant California’s Wildfire Area

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Accella Tire Fill Systems has partnered with American Forests, a non-profit conservation organization, as part of a long-standing collaboration to replant thousands of new trees in the nation’s most devastated fire zones.

As part of its “One Tote, One Tree” sustainability campaign this year, Accella, its customers and dealers will specifically assist with the reforestation of the El Dorado National Forest located in Northern California.

Read the source article at Tire Review

Trinseo Releases 8th Annual Sustainability and Corporate Social Responsibility Report

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BERWYN, Pa.- Trinseo (NYSE: TSE), the global materials company and manufacturer of plastics, latex binders, and synthetic rubber, today has published its 2018 Sustainability and Corporate Social Responsibility (CSR) Report , which showcases how Trinseo is meeting or exceeding the highest standards of safety and environmental performance, and developing innovative solutions that benefit our world.

Read the source article at businesswire.com

Goodyear Highlights Continuous Improvement in Annual Corporate Responsibility Report

AKRON, OhioJuly 20, 2018 /PRNewswire/ — The Goodyear Tire & Rubber Company (NASDAQ: GT) today released its annual report on corporate responsibility performance. The report summarizes the company’s actions in 2017 in key focus areas.

“In 1898, Goodyear was founded on the values of quality, integrity and responsibility, and those same values continue to guide our decisions and actions today,” said Richard J. Kramer, chairman, chief executive officer and president. “We take our corporate responsibility seriously, working every day to the benefit of our customers, our associates and our communities, while minimizing our impact on the environment.” 

Read the source article at PR Newswire

Bridgestone publishes new Sustainability Report for 2017-2018

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Bridgestone today announced the release of the Sustainability Report 2017–2018 for Bridgestone Group. As the world’s largest tire and rubber company, this report reaffirms the Group’s corporate social responsibility (CSR) commitment, “Our Way to Serve,” which provides a framework for how Bridgestone does business, develops products and interacts with customers and the communities it serves.

Read the source article at Traction News