Sustainable Natural Rubber Production in Latin America

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For the past 5 years the concept of Sustainable Natural rubber has gained some attention in Latin America.

Guatemala was the first country on the region to pioneer on that subject having developed several projects ranging from  FSC ® (Forest Stewardship Council) certifications up to Carbon Credit emissions.

Colombia for its turn, have created recently a Carbon Taxation system that was the genesis for a national carbon credit market with great potential as a tool to promote low-carbon opportunities in the agricultural sector, being Natural Rubber an excellent choice.

In Brazil, sustainable natural rubber production has gained momentum, specially since 2016, when Pirelli…

Read the source article at blog.rubberstudy.com

Titan International Makes Pink Farm Tires for Ride to a Cure Event

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In honor of breast cancer awareness month, tire manufacturer Titan International (maker of Goodyear Farm Tires) will host the 4th Ride to a Cure event this Saturday at Water Works Park in Des Moines, Iowa

The free, family-friendly event is open to the public with 100% of proceeds going to John Stoddard Cancer Center in central Iowa.

Titan will host a hayrack ride, pumpkin painting and a car show. The Iowa Speedway Official Pace Car will also be on site.

Read the source article at Tire Review

Bridgestone tops 2018 global social media ranking

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Bridgestone has taken pole position in the 2018 Tyres & Accessories global social media ranking. The world’s largest tyre manufacturer’s @Bridgestone handle rose an impressive seven places to take first place from last year’s winner Michelin. Both @Bridgestone’s Klear and RightRelevance scores were of the highest order, with just three points separating them, resulting in a very high average of 87.7, which was ultimately three points clear of second place.

Read the source article at Tyrepress

Nexen Tire Launches ‘American Muscle For American Heroes’ Program

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Nexen Tire America has announced “American Muscle for American Heroes” – an all-new program designed to honor a well-deserving veteran who has been wounded in combat and awarded the Purple Heart Medal.

Nexen Tire partnered with the highly respected Purple Heart Foundation to help select a Purple Heart recipient to receive an iconic American muscle car – a custom Nexen Tire Purple Heart Dodge Challenger.

Read the source article at Aftermarket News

Giti Tire Co-Sponsors Campaign to Recognize Women in Trucking

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Giti Tire (USA) joined other trucking industry leaders and celebrities this month in sponsoring Mediaplanet’s “Empowering Our Female Truck Drivers” campaign to recognize the hard work and commitment of professional female truck drivers.

The month-long campaign, which kicked off on in conjunction with National Truck Driver Appreciation Week (September 9-15), involves a print ad campaign in USA Today (in the Houston, Dallas, Nashville, San Francisco, Cincinnati, Chicago, St. Louis and Kansas City markets) with an estimated readership of 750,000. A comprehensive social media campaign is also delivering this important story across the nation.

Main campaign topics are centered …

Read the source article at Tire Review

Pirelli Joins United Nations Road Safety Trust Fund

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Pirelli has become the first tire company to join the United Nations Road Safety Trust Fund, pledging a contribution of $600,000 (2018-’19) to help the fund in its efforts to make a significant impact in global road safety. At the same time, Filippo Bettini, the company’s chief sustainability and risk governance officer, was nominated to have a seat on the fund’s advisory board.

Read the source article at Aftermarket News

Continental named one of Forbes’ ‘Best Employers for Women’

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AUBURN HILLS, Mich.—Continental was recognized one of the best employers for women by Forbes magazine, one of seven automotive companies on the list.

Read the source article at Rubber and Plastics News

Goodyear and Case Western Reserve University Launch ‘Beyond Tires’ Innovation Challenge

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AKRON, Ohio, Aug. 24, 2018 /PRNewswire/ — The Goodyear Tire & Rubber Company (NASDAQ : GT ), in collaboration with the Weatherhead School of Management at Case Western Reserve University, in Cleveland, Ohio, is sponsoring a hackathon-style competition to identify innovative ideas related to future transportation.

The Goodyear Innovation Challenge invites graduate business and design students from across the U.S. to submit a business case by Oct. 12 in response to the challenge, “How does Goodyear make a play beyond tires?” for the chance to compete in a two-day event at the university’s Larry Sears and Sally Zlotnick Sears think[box], a world-class center for innovation and entrepreneurship.

Read the source article at PR Newswire

Accella Tire Fill Systems Helps to Replant California’s Wildfire Area

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Accella Tire Fill Systems has partnered with American Forests, a non-profit conservation organization, as part of a long-standing collaboration to replant thousands of new trees in the nation’s most devastated fire zones.

As part of its “One Tote, One Tree” sustainability campaign this year, Accella, its customers and dealers will specifically assist with the reforestation of the El Dorado National Forest located in Northern California.

Read the source article at Tire Review

Trinseo Releases 8th Annual Sustainability and Corporate Social Responsibility Report

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BERWYN, Pa.- Trinseo (NYSE: TSE), the global materials company and manufacturer of plastics, latex binders, and synthetic rubber, today has published its 2018 Sustainability and Corporate Social Responsibility (CSR) Report , which showcases how Trinseo is meeting or exceeding the highest standards of safety and environmental performance, and developing innovative solutions that benefit our world.

Read the source article at businesswire.com