Bridgestone Americas Recognizes Innovators

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Bridgestone Americas recognized leaders in innovation during its 38th annual Inventors Awards Dinner on May 18 in Akron, Ohio.

The ceremony honored 156 Bridgestone inventors, representing 102 patents and 16 trade secrets designated for 2016.

“Research and innovation are at the core of everything we do, and that is why this is such a special event,” said Nizar Trigui, chief technology officer of Bridgestone.

Read the source article at Tire Review

Bridgestone signs Arla fleet deal

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Birmingham, UK –  Bridgestone has extended a fleet agreement with Arla Foods, a 13,500-strong dairy farmer cooperative, based in the UK.

The renewal, which runs up to 2020, covers a range of tires and an ‘holistic’ tire care offering, said a press release issued 23 May.

The deal was closed during at the recent Commercial Vehicle Show, 25-27 April in Birmingham, UK, the tire company added.

Read the source article at European Rubber Journal

GM Shoots for Sustainable Tire Sourcing

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DETROIT – General Motors launches an industry-first sustainable tire-purchasing initiative it hopes will drive the industry toward net-zero deforestation and improve human and labor rights.

“Our supplier partners are an extension of our company,” says Steve Kiefer, senior vice president-Global Purchasing and Supply Chain at GM. “We want to encourage affordable, safer and cleaner options for our customers that drive value to both our organization and the communities in which we work.”

Flanked here by executives from major tire makers Bridgestone, Continental, Goodyear and Michelin, Kiefer says he does not expect the program to add cost to the tires.

“It should maintain or even improve our cost structure,” he says.

GM purchases an estimated 49 million tires annually and believes sourcing them sustainably has a number of community, business and environmental benefits, such as addressing climate change, improving yield and quality for natural rubber farmers and mitigating business risk by ensuring long-term availability of the material.

Read the source article at WardsAuto

General Motors to push for sustainability in tire industry

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Transforming the global rubber and tire supply chain to create lasting, environmentally sound sustainable rubber production requires a collaborative approach. Through an industry-first commitment to sourcing sustainable natural rubber in its tires, General Motors is helping drive the industry toward net-zero deforestation and uphold human and labor rights.

Read the source article at Traction News

Bridgestone completes acquisition of French tire retailer

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Brussels – Bridgestone EMEA has completed the previously-announced acquisition of French tire retailer Groupe Ayme, the Japanese tire maker announced 17th of May.

The acquisition will add 104 points of sale for Bridgestone in France under the “Côté Route” brand. This will expand Bridgestone’s French retail network, consisting of First Stop, Speedy and Côté Route, to over 900 outlets.

Read the source article at European Rubber Journal

Racing Legend Mario Andretti Competes Against Fans in Firestone Social Media Challenge

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NASHVILLE, Tenn.May 16, 2017 /PRNewswire/ — Firestone, a leading tire brand offered by Bridgestone Americas, Inc. (Bridgestone) and the official tire of the Verizon INDYCAR Series®, is giving fans the opportunity to race Mario Andretti, the greatest race car driver of all time, as part of a five-week series of video posts on social media. As today’s IndyCar drivers prepare to compete in the 101st Running™ of the Indianapolis 500® on May 28, Andretti will challenge followers of Firestone for the second straight year to race him as they perform fun, everyday tasks.

 

Read the source article at PR Newswire

Next-generation Firestone off-road tire debuts

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ORANGE, Va. — Bridgestone Americas Inc. has set its sights on grabbing a larger share of the mud and off-road tire market with the introduction of the Firestone Destination M/T2, a next-generation tire for four-wheel drive vehicles, pickup trucks and sport utility vehicles.

The Destination M/T2 tire features a new tread compound and aggressive tread design for use in demanding off-road conditions, the company said.

Bridgestone unveiled the new tire —the successor to the 15-year-old Firestone Destination M/T — at a ride-and-drive event coordinated by Overland Experts for tire dealers and tire journalists May 8-11 on an 8,600 acre tract in Orange. Attendees put the tires to the test on trails that included creek beds, deep mud and rocks.

Read the source article at Tire Business

Bridgestone rebranding Bandag with new campaign, logo

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NASHVILLE, Tenn. — Bridgestone is marking the 60th anniversary of its Bandag retreading business unit with the launch of a global campaign designed to reinvigorate the retread category.

Read the source article at Rubber and Plastics News

Four tire makers among GM’s top suppliers

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ORLANDO, Fla.—Bridgestone Corp., Hankook Tire Co. Inc., Kumho Tire Co. Ltd. and Michelin North America Inc. all earned “Supplier of the Year” honors for 2016 from General Motors Co. at the car maker’s recent annual awards ceremony.

Read the source article at Rubber and Plastics News

Bridgestone introduces new digital solution for retreadingbusiness

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Bridgestone Corporation today announced the expansion of its global deployment of BASys. Following its successful implementation in Europe last year, BASys is now being implemented in other regions, starting with Latin America from April 2017.

BASys is a collection of digital applications designed to track tires throughout every steps of the retreading process: from the point of collection at the customer’s yard, all the way through manufacturing at the retread shop and final delivery.

Read the source article at Traction News