Bridgestone announces new president for Latin America Tire Operations

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Bridgestone Americas announced Joseph Saoud, former president for Bridgestone Americas Tire operations for truck bus radial and retread tires, has been named president, Bridgestone Americas Tire Operations Latin America (BATO LA). In this role, Saoud will oversee the Bridgestone tire business in Latin America, which includes subsidiaries in Argentina, Brazil, Chile, Colombia, Costa Rica and Mexico. He will report directly to Gordon Knapp, president and CEO, Bridgestone Americas.

Read the source article at Traction News

Event: Bridgestone bringing RFID and ‘ologic’ to IAA

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Brussels – As of 2019, Bridgestone will start to supply truck and bus tires with RFID electronic tagging, the company said in an IAA 2018 show* preview statement.

RFID, it said, will be used across all Bridgestone’s interfaces and will “enhance the traceability of tire casings and provide a time-efficient and accurate system for data-sharing and entry.”

Read the source article at European Rubber Journal

Firestone Adds New Drive Tire to Commercial Truck Tire Portfolio

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Bridgestone Americas, Inc. has expanded its Firestone commercial truck tire portfolio with the launch of the Firestone FD711 drive tire.

Engineered for durable, long-lasting performance in high-scrub and high-traction applications, the Firestone FD711 tire offers grip, long wear and enhanced retread capability, Firestone said in a press release.

Read the source article at Tire Review

Bridgestone Americas Making Marketing Leadership Changes

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Bridgestone Americas is making some leadership changes within the marketing organization for the company’s consumer tire business and Bridgestone Retail Operations (BSRO). These changes follow the announcement that Phil Pacsi, vice president, sports and events marketing and training, will retire after 36 years with the company, effective Sept. 30.

Read the source article at Aftermarket News

Bridgestone Creates Auto Training Center for Akron Public Schools Students

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Akron Public Schools and Bridgestone Americas, Inc. announced the new Bridgestone Academy of Applied Engineering and Technology, which will bring a Firestone Complete Auto Care (FCAC) center to East Community Learning Center (CLC) in the fall of the 2018-2019 school year.

Read the source article at Tire Review

Bridgestone to utilize automated driving in tire noise tests

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Bridgestone has launched a development project in partnership with ZMP Inc. to utilize automated driving in tire noise tests.

This project entails outsourcing the development of an automated driving system that incorporates Bridgestone’s tire test expertise to ZMP, the company that creates products and services based on its advanced robotics technologies.

Read the source article at Traction News

Michelin Dominates the Conversation Among Automotive Influencers

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In 2017 the brand that had the overwhelming share the tire conversation was Michelin with a convincing 20.15 percent of the discussion. In second was Nitto Tires with roughly half that at 11.97 percent of the conversation. The third most discussed brand at 10.76 was BFGoodrich, edging out Goodyear at 9.2 percent. Rounding out the top five is Pirelli at 8.06 percent of the conversation.

 

Read the source article at Car Reviews

Bridgestone to invest $12 million in Illinois tire plant

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BLOOMINGTON, Ill. — Bridgestone Americas is investing $12 million to expand off-the-road tire production at its plant in Bloomington, adding multiple sizes and patterns for 29-, 33- and 35-inch OTR tires.

Read the source article at Rubber and Plastics News

Bridgestone Adds Competitive Pricing, TPMS to Digital Platform

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Bridgestone Americas, Inc. is announcing enhancements to its TireConnect online tire quoting and sales platform. Updates include integration with a custom wheel visualizer, competitive tire pricing guide and accurate quoting of tire pressure monitoring system (TPMS) kits and valves.

Read the source article at Tire Review

Bridgestone develops world’s first polymer using advanced synthetic technology for forming hybrid polymer

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In its pursuit of more sustainable materials, Bridgestone has successfully developed what is claimed to be the world’s first polymer to bond rubber and resins at the molecular level.

This new polymer is extremely high durability, with crack resistance more than five times higher than natural rubber, abrasion resistance more than 2.5 times higher, and tensile strength more than 1.5 times higher than natural rubber, which itself has a greater destruction resistance than common synthetic rubber.

Read the source article at Tire Technology International