Bridgestone and Versalis form strategic partnership

Bridgestone Americas (Bridgestone) and Versalis are forming a strategic partnership to develop and deploy “a comprehensive technology package to commercialize guayule in the agricultural, sustainable-rubber and renewable-chemical sectors.”

Read the source article at Tyrepress

Bridgestone unveils new TPMS solution for OTR Tire Customers

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Bridgestone Americas announced it is expanding its portfolio of technology solutions with PressureStat, a tire pressure monitoring system (TPMS) launched for off-the-road (OTR) tires in the construction, quarry, underground hard rock and port industries. The PressureStat system is easy to use and provides instant access to important tire pressure and temperature data, allowing customers to accurately manage tire pressure on a real-time basis.

Read the source article at Traction News

All New 2018 Jeep® Wrangler to Feature Bridgestone Dueler Tires

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NASHVILLE, Tenn., Jan. 29, 2018 /PRNewswire/ — Bridgestone Americas, Inc. (Bridgestone) today announced that the Dueler H/T 685 tire has been selected as original equipment on select models of the 2018 Jeep® Wrangler – the most recognized vehicle in the world.    Available…

Read the source article at PR Newswire

Bridgestone backing Olympian Erin Jackson

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NASHVILLE, Tenn. — Bridgestone Americas Inc. is throwing its support behind Winter Olympian Erin Jackson after she came through with a “clutch performance” at the 2018 U.S. Olympic Team Trials.

Read the source article at Tire Business

Bridgestone Dueler picked as OE tire for 2018 Jeep Wrangler

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Bridgestone Americas announced that the Dueler H/T 685 tire has been selected as original equipment on select models of the 2018 Jeep Wrangler.

Available on Jeep Wrangler Sport, Sport S and Sahara models, the Bridgestone Dueler H/T 685 tire is engineered to deliver versatile, durable performance on tough terrain, while providing a comfortable ride for daily drivers.

Read the source article at Traction News

Sanchini Bridgestone’s sales director for MEA

Stefano Sanchini has been appointed sales director for Bridgestone in the Middle East & Africa region. He joins Bridgestone from Goodyear, and although the tyre maker only recently announced his appointment, Sanchini has been with Bridgestone since August 2017.

Read the source article at Tyrepress

Michelin, Pirelli tops 2017 Replacement Tire Owner Satisfaction ratings

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Michelin and Pirelli return to the top two spots in AutoPacific‘s 2017 Replacement Tire Owner Satisfaction Awards after being edged out by Goodyear and Bridgestone last year. The study, now in its 7th year, identifies the most satisfying replacement tire brands using owner ratings for 17 different tire attributes. Released last month, the results place Michelin 1st, followed by Pirelli. Bridgestone and Goodyear drop to 3rd and 4th rank, respectively.

Read the source article at Traction News

Bridgestone Expands Olympics Education Program in South Korea

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Bridgestone Tire Sales Korea Ltd. has joined in sponsoring the PyeongChang 2018 Education Program, which is expanding after already reaching 2 million Korean students.

The program, which teaches students about the values of the Olympics, has expanded to the Shin-Mang-Won Orphanage, located in the Gyeonggi Province of Yangpyeong-gun just 30 miles from the capital of Seoul.

Read the source article at Tire Review

Bridgestone introduces digital tool box for tires

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Bridgestone has introduced “Toolbox,” its next-generation digital tire assessment and asset tracking platform for truck and bus tires. Available as both a desktop and mobile application, Toolbox has been already deployed globally in Asia, the Middle East, Africa, Europe, Russia, and Latin America. It is scheduled for release in Japan next month.

Read the source article at Traction News

Bridgestone Announces New Marketing Director for Bandag

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Bridgestone Americas has announced LaTres Jarret as the director, marketing for Bandag.

“We are excited to welcome LaTres to the Bandag team,” said Eric Higgs, vice president, marketing, commercial tire group, Bridgestone Americas Tire Operations. “LaTres brings more than 16 years of valuable experience in brand-building and customer strategies. She is a natural team leader and creative thinker who is well-suited to take Bandag marketing initiatives to the next level.”

Read the source article at Tire Review