Bridgestone Launches New Retail Showroom Program for Tire Dealers

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Bridgestone Americas, Inc. is introducing a new Retail Showroom Program to help affiliated tire dealers grow sales and build customer loyalty through an improved in-store shopping experience.

Specially designed by experts in retail science, the new program is designed to create a more customer-centric environment and accommodate a wide range of showroom sizes and layouts.

Read the source article at Tire Review

Bridgestone Retail Operations Launches Annual Cause Marketing Campaign For Boys & Girls Clubs Of America

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Bridgestone Retail Operations (BSRO) has launched its annual Driving Great Futures campaign to support its four-year partnership with Boys & Girls Clubs of America (BGCA). BSRO has raised more than $4 million to date for BGCA and is hoping to raise more funds during the month-long campaign that extends throughout a network of more than 2,200 tire and automotive service centers nationwide.

Read the source article at Aftermarket News

Firestone introduces new IndyCar rain tire

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Firestone introduces new IndyCar rain tire 3,992 views By: David Malsher , US Editor 01/06/2018 06:17 Bridgestone Americas, Inc. today at Belle Isle, Detroit, launched a new IndyCar Firestone Firehawk rain tire for the first time in three years and it features an all-new tread pattern.

Read the source article at Motorsport.com

Bridgestone expands flagship fuel-efficient Ecopia tire line

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Bridgestone Americas announced the expansion of its flagship Ecopia tire line with the release of the next-generation Ecopia H/L 422 Plus tire for crossovers, SUVs and minivans. Engineered for long-lasting performance and improved fuel-efficiency*, the all-new Ecopia H/L 422 Plus tire offers a comfortable ride, backed by a 70,000 mile limited treadwear warranty.**

Read the source article at Traction News

Bridgestone Relaunches TireSafety.com

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Bridgestone Americas, Inc. (Bridgestone) has relaunched TireSafety.com, a consumer website dedicated to providing drivers with important tire and driving safety information. The website refresh is part of the company’s dedication to National Tire Safety Week (May 21 – May 28), an industry initiative led by the U.S. Tire Manufacturers Association (USTMA).

“Tires are an important vehicle safety feature – they are the only part of a car that touch the road and play a critical role in ensuring drivers can accelerate, stop and turn safely,” said Dave Johnson, chief quality officer, Bridgestone Americas. “Many drivers don’t realize that the safety and performance of their tires are highly dependent on proper care and maintenance. As the number one tire company in the world, we have an important role to play in educating drivers about how tires impact their safety and are committed to providing drivers with hands-on information to make tire maintenance simple.”

Read the source article at Tire Review

Bridgestone Retail Operations Launches New Advertising Campaign Featuring Employees

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NASHVILLE, Tenn., May 14, 2018 /PRNewswire/ — Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, Inc., is launching its new marketing campaign with a series of advertisements starring employees of its Firestone Complete Auto Care retail tire and automotive…

Read the source article at PR Newswire

Goodyear ‘honoured’ by GM supplier award

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The Goodyear Tire & Rubber Company has commented on its selection as a GM Supplier of the Year by General Motors during its 26th annual Supplier of the Year awards ceremony on 20 April.

Read the source article at Tyrepress

Fasten your seatbelt for next 8 months

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The year is barely 110 days old, and changes continue to happen within the tire industry at a breakneck pace.

First, Michelin North America Inc. and Sumitomo Corp. of America (SCOA) announced their intentions to combine Michelin’s wholesale distribution assets with TBC Corp., creating a 50/50 joint venture, National Tire Wholesale (NTW). The business, with 144 locations across North America, will distribute nearly 15 million tires.

Days later, Continental A.G. revealed it is considering restructuring to position itself for the upcoming disruption in the automotive industry.

In early March, Mavis Discount Tire and…

Read the source article at Tire Business

Bridgestone study highlights fatal tire failings

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Birmingham, UK – Almost 75% of motorway incidents related to tire failure could be prevented if drivers carry out simple checks, according new research by Highways England and Bridgestone.

The 18-month study, released at last week’s Commercial Vehicle Show in Birmingham, found that more than 30 people were killed or seriously injured in motorway accidents in 2016 due to illegal or faulty tires.

The research found that almost three quarters of tire failure samples…

Read the source article at European Rubber Journal

Goodyear On TireHub: ‘This Is Just A Next Step’

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From Tire Review

By Patti Renner

On April 16, Bridgestone Americas Inc. and Goodyear Tire & Rubber Co. announced the birth of TireHub, a new 50/50 joint venture intended to consolidate both tiremakers’ U.S. distribution channels into a single organization focused on providing replacement tires for passenger and light truck vehicles to tire dealers and retailers across the country.

Read the source article at Aftermarket News