TireHub Enters New Market Within First Year Of Operations

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TireHub, the national tire distributor cofounded by Bridgestone Americas Inc. and The Goodyear Tire & Rubber Co., recently announced that the company has opened a new TireHub Logistics Center (TLC) in Ft. Myers, Florida.

“Being able to expand into a new market within our first year of business is a milestone that we are incredibly proud of,” said Peter Gibbons, CEO of TireHub. “Ft. Myers is a perfect fit.

Read the source article at Aftermarket News

Bridgestone helps VW to new Nürburgring electric vehicle record

Volkswagen’s first fully electric race car, the ID.R has broken the electric-powered vehicle lap record on the Nürburgring-Nordschleife, using Bridgestone Potenza tyres. The car completed the challenging 20.83km track in 6:05.336 minutes, beating the previous record by 40.56 seconds. Bridgestone custom-developed the Potenza tyres to help the ID.R navigate the demanding track in record-breaking time.

 

Read the source article at Tyrepress

Bridgestone, Goodyear, Hankook, Michelin earn GM supplier honors

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DETROIT — General Motors Co. has named Bridgestone Americas Inc., Goodyear, Hankook Tire America Corp. and Michelin North America suppliers of the year for 2018.

The four tire makers are among 133 suppliers to earn the recognition, which GM presented recently in Detroit during its 27th annual Supplier of the Year awards ceremony.

GM selected suppliers from 15 countries to receive the award for going “above and beyond GM’s requirements,” providing customers with the most innovative technologies and delivering quality vehicles.

Read the source article at Tire Business

Bridgestone Introduces Four New Tire Lines

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Bridgestone invited automotive journalists to Dallas, Texas, on May 16th for the official launch of its four new tire lines.

With this new tire Turanza QuietTrack, Bridgestone replaces the previous version of the Serenity. It’s engineered for passenger cars and minivans, with a much-improved version, including a new tread design. Available in 37 fitments for 15 to 20-inch wheels, it covers 86% of the vehicles in this category.

Read the source article at Autosphere.ca

Bridgestone launches new consumer ad campaign for Firestone

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Bridgestone Americas has launched a new consumer advertising campaign for the company’s Firestone tire brand.

The campaign, which encompasses both television and digital creative, features the brand’s 90 Day Buy & Try Guarantee and showcases authentic consumer reactions captured while testing the newest offerings in the Firestone tire line.

Read the source article at Traction News

Bridgestone Unveils Four New Products Including First All-Weather Touring Tire

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Bridgestone Americas invited dealers and members of the media to a product launch so big it was only fitting to have taken place in the largest state in the lower 48.

The event was held at the Texas Motor Speedway in Dallas, Texas in mid-May to give participants a chance to test drive four new tires being released by the Bridgestone and Firestone brands this year to the U.S. and Canadian markets.

Read the source article at Tire Review

Bridgestone’s Aiken tire plant achieves LEED Green Building Certification

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Bridgestone Americas announced that its Aiken County Off-Road Tire Plant (Aiken ORR), located in Trenton, South Carolina, has been awarded Leadership in Energy and Environmental Design (LEED) certification by the U.S. Green Building Council (USGBC). LEED recognizes buildings that are designed, constructed, and operated for improved energy, environmental, and human health performance.

Read the source article at Traction News

Bridgestone Group Awards 2019 Recognizes the Best Global Projects

Bridgestone Group Awards 2019 Recognizes the Best Global Projects During the ceremony, the Group acknowledges the best Socially Responsible Projects NEWSROOM: Bridgestone Americas
CONTENT: Press Release
TOKYO, May 2, 2019 /3BL Media/ – Bridgestone Corporation announced the winners of the “Bridgestone Group Awards 2019” at a ceremony held on March 27, 2019. The Bridgestone Group Awards began in 2008 as an annual recognition program open to all employees and organizations of the Bridgestone Group.

Read the source article at CSR and Sustainability News

Bridgestone Launches New Turanza QuietTrack Tire

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Bridgestone Americas has released of the Bridgestone Turanza QuietTrack tire, the newest addition to the company’s Turanza touring tire portfolio.

The Bridgestone Turanza QuietTrack tire offers a 20% improvement in wet traction and 44% improvement in snow traction over the previous generation Turanza Serenity Plus tire and will replace the Turanza Serenity Plus offering, the company says. The Turanza QuietTrack tire is engineered with four technology packages:

Read the source article at Tire Review

Bridgestone promotes sustainability and transparency across global tire and rubber supply chain

Bridgestone has made steady progress in implementing its Global Sustainable Procurement Policy, which outlines the company’s path to achieving the ambitious goal of using only sustainable materials in all of its products by 2050.

Through its partnership with EcoVadis, a provider of sustainability, risk and performance ratings for global supply chains, the tire maker assesses suppliers’ current sustainability practices, and looks at what support is needed to improve on this.

Read the source article at Tire Technology International