ATLANTA—Apollo Tyres is launching a streamlined marketing campaign in North America for its Vredestein brand, with the goal of emphasizing the quality of its product lines as well as boosting dealer profitability.
Vredestein will introduce a new tractor tire, the Vredestein Traxion 65, at this year’s Agritechnica (Nov. 10-16).
As the successor to the Traxion+, the Traxion 65 incorporates new technologies derived from the development of the flagship VF tire, the Traxion Optimall. The foundation for the development of the tread design is the Traxion concept with its curved lug shape, the company says.
Apollo Tyres has introduced its new all-terrain SUV tire, Apollo Apterra AT2, for the off-road enthusiasts.
The company says this all-terrain tire complements Apollo’s existing Apterra range including specialized highway luxury (HL), highway terrain (HT), high performance (HP) and the all-terrain (AT) tires for the SUVs.
SOUTH BEND, Ind. — Apollo Tyres Ltd.’s Vredestein Quatrac Pro was ranked as the top grand touring all-season tire in a test conducted recently by Tire Rack Inc.
SONGKHLA, Thailand — Apollo Tyres Ltd. has enhanced its commercial truck tire business, inaugurating its first Apollo Truck Tyre Zone (ATTZ) in Thailand with retreader Ten Ten Auto Tyres.
Apollo Vredestein has launched a consumer-focused campaign in the UK to promote the use of all-season tyres: Until 30 September 2019, all purchases of four Vredestein Quatrac all-season tyres at participating dealers qualify for a free Google Home Mini or Amazon Echo Dot.
Kochi, India – Catering to the growing demand for the pick-up trucks in India, Apollo Tyres has introduced a new brand of tires for this segment of vehicles.
Developed at the company’s R&D centre, in Chennai, India, the EnduMaxx LT tire has been designed for the country’s “terrain requirements”, Apollo said in a 14 June statement.
Apollo will be manufacturing the tires at its Vadodara, Gujarat, production plant which has the capacity to produce 80,000 units per month.
KERALA, India—Indian tire maker Apollo Tyres Ltd. posted double-digit increases in sales and operating profits for the fiscal year ended March 31.
Operating profits and sales both rose 18 percent, to $299.2 million and $2.47 billion, respectively, gains Apollo attributed to a “strong performance” in the commercial vehicle segment, especially truck radials in India, and passenger car tires in Europe.
Baden-Baden, Germany – Apollo Vredestein has unveiled what it says it the first all-season tire to be specially designed for the ultra-high performance (UHP) segment.
The Quatrac Pro tire will strengthen the company’s position in the European all-season segment, officials said at a 21 March press launch near Baden-Baden.*
Available in sizes from 17 to 21 inch, the tire is said to offer advanced level of handling and braking performance under both dry and wet conditions.
Compared to predecessor…
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