TRAC Survey: 65 per cent of drivers outside Quebec use Winter Tires


Cambridge, November 9, 2020 – Eighty-one per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from loss of control or a collision, according to a new Leger survey commissioned by the Tire and Rubber Association of Canada (TRAC)

TRAC’s 2020 Canadian Consumer Winter Tire Study also found that outside Quebec, where winter tires are mandated by law, winter tire usage stands at 65 per cent.

“Canadian drivers have spoken and our study shows clearly that winter tires make a profound difference in preventing collisions and saving lives,” says Carol Hochu, incoming president and CEO of TRAC. “Yet more consumer education is clearly needed to raise awareness of the superior grip and stopping power of tires designed specifically for Canadian winters. The study’s most surprising finding is that two-thirds of those not using winter tires think all-seasons are good enough.”

The most common reasons why 35 per cent of drivers outside Quebec do not use winter tires are the belief that all-season tires are good enough (65 per cent), reduced driving in winter (30 per cent) and cost (27 per cent).

Regionally, the 2020 study found:

  • 60 per cent of British Columbia drivers use winter tires
  • Alberta’s usage rate is 59 per cent
  • In Manitoba and Saskatchewan usage stands at 60 per cent  
  • 66 per cent of Ontario drivers now use winter tires
  • In Atlantic Canada winter tire usage stands at 84 per cent

TRAC has just released a report about winter tire use in Canada and a consumer guide to tire options for winter driving. Visit to read the full 2020 Winter Tire Report.

Influence of COVID-19

The survey also examined how COVID-19 influenced driving habits and the seasonal tire changeover. It is no surprise that 65 per cent of motorists surveyed reported driving significantly less because of the pandemic. The good news is that only six per cent of drivers riding on winter tires avoided changing over to their summer tires because of coronavirus concerns. Nine-in-ten indicated that their spring tire changeover was not influenced by COVID-19.

Rely on the Three-Peak Mountain Snowflake Symbol (3PMS)

Tire shopping for winter can be daunting because of the wide range of options available. Tire makers recommend consumers rely on the Three-Peak Mountain Snowflake (3PMS) symbol. This symbol is recognized by Transport Canada. And a tire can legally carry 3PMS on its sidewall only if the tire meets or exceeds government and industry snow traction standards.

Demystifying winter tires

Drivers have three basic choices for the winter driving season: all-season tires; all-season tires with the 3PMS symbol (often called “all-weather” tires) and dedicated winter tires designed only for use in winter. Selecting the right tire can mean the difference between a surefooted winter motoring experience and a nervous drive.

Driving on all-season tires in winter months results in longer stopping distances and compromised handling when temperatures fall below +7°C. All-season tires with 3PMS offer moderately better traction than other all-season tires. But they are designed for occasional, medium snowfalls and may not provide the grip needed for severe winter driving conditions. Dedicated winter tires feature softer tread compounds that retain their elasticity even in extremely cold temperatures. They provide superior traction and significantly shorter stopping distances in all winter driving conditions from icy, slushy, and snow-covered roads to cold, dry pavement. Dedicated winter tires perform best and are hands down the safest choice.

Rigorous testing

All winter tires manufactured by TRAC member tire makers undergo thorough and sophisticated testing. The ASTM F-1805 Driving Traction Test is a rigorous, performance-based standard. Only tires with advanced designs, treads, and rubber compounds can meet or exceed this performance standard. Canadian federal regulation under Transport Canada mandates that all tires that carry the 3PMS symbol must pass this test.

Survey Methodology

A survey of 1,523 Canadians was completed online between October 2-5, 2020, using Leger’s online panel. A probability sample of the same size would yield a margin of error of +/-2.5%, 19 times out of 20. 

About the Tire and Rubber Association of Canada

The Tire and Rubber Association of Canada (TRAC) is the national trade association representing tire makers, rubber products manufacturers and importers as well as rubber recyclers and suppliers of goods and services related to the industry. TRAC is committed to educating drivers about proper tire care and maintenance. A key advocacy goal in the cold-weather months is to raise awareness about safe winter driving and the safety and performance benefits of winter tires.



Twitter: @BeTireSmartCA

Facebook: betiresmartCA


Vipal Rubber Releases VT850 HD Tread in U.S. Market


Vipal Rubber is introducing its VT850 tread, developed for heavy-duty work vehicles such as motor graders, wood grabber loaders, and vehicles that require traction to operate off-road, to the U.S. market.

This new product was created with a design that allows excellent traction power and self-cleaning of the tread, the company says.

The VT850 tread has the M + S marking as well as a wear indicator, which indicates the exact moment it should be retreaded, the company says.

Read the source article at Tire Review

Hankook Race Tyre Excels In Top Class Racing

René Rast was the man of the hour in the DTM, bagging a brace of wins at the first of two race weekends in Zolder, Belgium. Starting from pole, the Audi driver won Saturday’s opening race by a margin of over 18 seconds, ahead of fellow Audi racers Robin Frijns and Nico Müller.

Read the source article at Global Rubber Markets News

Canadian nickel miners claim carbon-neutral mining for EV battery metal

The Big Nickel (L), a nine-meter high replica of a Canadian five cent coin, is framed with the Vale Inco Superstack (R), a 380-meter high chimney at the Copper Cliff Smelter Complex, in Sudbury, Ontario TORONTO — Mineral-rich Canada has potential to become a preferred supplier of cleaner nickel to power electric vehicles (EV), miners say, as automakers scour the globe for more environmentally friendly supplies of the metal.

Read the source article at Autoblog

Vredestein expands Traxion 65 tractor tyre range to 19 sizes


Vredestein has expanded its Traxion 65 tractor tyre series. First introduced at Agritechnica 2019, Vredestein has added 15 sizes, covering a complete range from 16 to 42 inches. All 19 tyres are available for the aftermarket and various tractor brands are offering them factory fitted. The Traxion 65 series is Vredestein’s follow-up to the popular Traxion+. It was redesigned to incorporate the latest technologies developed for the Vredestein Traxion Optimall VF.

Read the source article at Tyrepress

AirBoss Announces US$22.0 Million in Awards Across ADG’s Survivability Portfolio


NEWMARKET, Ontario, Oct. 05, 2020 (GLOBE NEWSWIRE) — AirBoss of America Corp. (TSX: BOS) (the “Company” or “AirBoss”) today announced that AirBoss Defense Group (“ADG”) has recently been awarded an additional US$22.0 million in contracts across its survivability portfolio for multiple parties in North America and internationally.

Read the source article at Send Press Releases with GlobeNewswire

Hankook Tire Sponsors MLB Wild Card Series

Hankook Tire , the official tire of Major League Baseball, will be the presenting sponsor of the 2020 American League and National League Wild Card Series.

For the first time in MLB history, the Wild Card round has expanded to a 16-team, best-of-three series format, which is modified from the traditional four-team, single-game playoff structure which began in 2012.

Read the source article at Tire Review

GPSNR’s new Policy Framework drives members commitment to sustainable rubber production and sourcing

Singapore, 23 September 2020: On Wednesday, members of the Global Platform for Sustainable Natural Rubber (GPSNR) convened the annual General Assembly, which saw the approval of a members’ sustainability policy framework and the creation of a new membership category for smallholder producers of natural rubber.

The newly approved policy framework will help GPSNR member companies, who account for almost 50% of global natural rubber volume, to establish or update strong supply chain sustainability commitments through their natural rubber purchasing policies, on all aspects of sustainability: economic, environmental, and social. Modeled around the Platform’s 12 Principles of Sustainable Natural Rubber, the new policy framework sets out eight overarching themes that include commitments to legal compliance, community livelihoods, healthy, functioning ecosystems (including no deforestation), and respecting all human rights.

Read the source article at

Michelin Launches Global Employee Share Ownership Plan

Michelin has announced the launch of a new employee share ownership plan giving Michelin group employees the opportunity to subscribe to a rights issue reserved for them under preferential terms. The subscription period for the share offering will run from Sept. 16 to Oct. 1, 2020.

Read the source article at Aftermarket News