DOT issues 22 new tire factory codes in 2016


WASHINGTON (Feb. 15, 2017) — The U.S. Department of Transportation issued 22 new DOT plant identification codes in the past year for tire factories worldwide, including 14 for plants in China.

Tire manufacturers wishing to sell tires intended for use on U.S. roadways must have a DOT code for each plant, and that code must be molded into the sidewalls of each such tire.

Of the new codes issued, only one—for Yokohama Tire Corp.’s truck tire plant in West Point, Miss.—is in North America.

Read the source article at Tire Business

Goodyear Debuts Endurance RSA


Because the needs of regional and urban delivery fleets are evolving, so is Goodyear’s lineup of tires. Their new Endurance truck tire line includes the RSA, which offers more miles to removal–plus lower rolling resistance and more resistance to curb impact damage–than its predecessor, the Goodyear G661 HSA.

“The Endurance RSA is our best all-around tire for regional and urban delivery applications,” says Brian Buckham, General Manager, Product Marketing, Goodyear. “And it is an important part of the Goodyear Total Solution, which helps fleets lower their operating costs.”

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Alliance Raises Tire Prices


Alliance Tire Americas Inc. (ATA) will raise the prices of its OTR and commercial products by 8%, effective April 1, 2017. Specific changes will vary depending on the product line and segment, ATA notes.

Like the other tiremaker raising tire prices, ATA also attributed the price increase to the escalating costs of raw materials.

“ATA is committed to making sure that our customers are receiving high-quality, application-specific, purpose-built tires at the most economical costs possible,” said James Clark, president or Alliance Tire Americas. “Due to the significant increases in the cost of natural rubber and other raw materials used in tire production, we are required to increase our prices at this time.”

Read the source article at Tire Review

New Protection Policy from Hercules® Tires Offers Confidence and Value to Customer


FINDLAY, OhioFeb. 6, 2017 /PRNewswire/ — Tire problems resulting from roadside hazards like potholes, nails and glass are frustrating under the best of circumstances, even more so when a tire has substantial life left and is in otherwise good condition. Recognizing that roadside hazards are a part of driving, Hercules® Tires has significantly expanded its Road Hazard Protection Program. The new program offers free tire replacement for two years after purchase, or the first 50 percent of a tire’s tread life, if a tire is damaged due to a road hazard. For the first time, this policy protects all new Hercules passenger and light truck tires, including mud and commercial traction tires.

“For years, our customers have been able to count on Hercules Tires for outstanding road hazard protection coverage,” said Jedd Emans, vice president of marketing for the Hercules brand. “We don’t know of any other company offering the breadth and depth of coverage that we do now. The enhancements we made should help consumers feel more comfortable than ever choosing our tires.”

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Goodyear to Introduce WeatherReady Tire


The WeatherReady all-season tire will be available in Canada in the third quarter of 2017.

The Goodyear Assurance WeatherReady tire promises confident traction in all conditions, and will be available in a wide range of sizes, from 15 inches to 20 inches – and covering 77 percent of cars, minivans and SUVs on the road today.

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Conti Rolls Out General AltiMAX Arctic 12


Continental Tire the Americas unveiled the General AltiMAX Arctic 12 winter tire to select dealers and media at a special launch event in Mont Tremblant, Quebec, Canada this week. 

The tire will replace the current AltiMAX Arctic for passenger cars, minivans, crossovers and compact SUVs.

“Our General Tire winter line has built a reputation among our dealer network and consumers as a solid winter tire option with impressive performance.  The new General AltiMAX Arctic 12 will continue to strengthen that reputation as it takes winter traction and handling to a new level,” said Travis Roffler, director of marketing for General Tire.

The AltiMAX Artic 12 is a studdable winter tire that features innovative compound and tread pattern technologies for superior traction in low temperatures on wet, snow and/or ice conditions, Conti said.   The tire is designed with a strong center rib structure within its tread design for superior steering response and maximum dry handling grip. The tire also features high void angled grooves to channel water away for added wet traction and a wider contact patch, Conti said.


Read the source article at Tire Review

ICBC faces call surge as drivers are urged to get snow tires


Friday and Saturday, ICBC handled a surge in calls as drivers took to icy roads during heavy snowfall. Even after city workers in Vancouver and elsewhere worked to salt and brine major arterial roads in anticipation of Friday’s dump, many drivers spent Saturday slipping and sliding.

“A lot of people just don’t think (winter tires) are necessary for some reason,” said Sterling Arndt, owner of OK Tire Vancouver. Usually, they’re put off by the price, said Arndt, with full sets typically starting around $400 but reaching up to $2,000 for luxury SUVs.

Arndt added that some drivers are oblivious to or have never experienced the added traction a good set of winter tires provides, particularly because it’s been years since the Lower Mainland has been hit by heavy snowfall.

Read the source article at Vancouver Sun

Continental marketing shifts gears


HANOVER, Germany (Feb. 6, 2017) — Continental A.G.’s Tire Division is shifting its image campaign in Europe away from soccer sponsorship in favor of a multi-media campaign focusing on the corporation’s efforts to promote greater road safety.

Launched Feb. 1 together with Conti’s Chassis & Safety Division, the company’s “Vision Zero” campaign — Zero accidents; zero injuries; zero fatalities — will push the “mobility enhanced by German technology.”


“Our new target positioning is based on our focus on safety by delivering the shortest braking distances and is designed to be combined long-term with Vision Zero — the vision of zero road fatalities, zero injuries and zero accidents,” said Nikolai Setzer, member of the executive board of Continental AG responsible for corporate purchasing and the Tire Division.

The new campaign will be run across Europe on television, in print media, at the point of sale with the company’s partners in the trade and online. Conti has set up a dedicated website — — where it presents a wide range of multimedia content to enrich the topic of Vision Zero.


Read the source article at Tire Business

Cooper Tire & Rubber: Strong Fundamentals, High ROIC, And Possible Acquisition Target


Focuses on less cyclical replacement demand. ROIC averaging 14% since 2010. Attractive valuation vs. competitors in the tire industry. Potential acquisition target for foreign company looking to avoid import tariffs. Cooper Tire & Rubber Company (NYSE: CTB ) is a global manufacturer of tires for the passenger vehicle, light truck/SUV, and commercial market with a focus on replacement demand.

Read the source article at Stock Market Insights

Nokian, From The Land Of Hakkapeliitta



Russian market provides plenty of potential for future income growth.

Stable development from the Nordic and other growth markets together with a few strong winter seasons would intensify the growth even further.

A 50€ level could easily be achieved if the two above catalysts materialize.

In my previous article regarding Nokian Tyres (OTC:NKRKF), I was mainly focusing on current business segments and what type of factories the company had. This article will provide a more in-depth understanding about the company’s different market areas and a description of the current business environment. In addition, as majority of Nokian Tyres’ R&D costs are spent on tire testing, it is as well useful to look at what kind of test centers the company has.

Currently the share price is trading in mid-30s but it could quickly rise well above a 50€ level if the situation in Russia were to strengthen. Even a 60€ level could be reached if …

Read the source article at Stock Market Insights