Atlas Tire Hosts ATU

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Atlas Tire Wholesale recently hosted the summer edition of their renowned Atlas Tire University program. Besides hearing about the latest tire technologies and products, guests who attended the event also learned about the most up-to-date online marketing and social media strategies.

ATU invited social media expert, Casey Walter from Optimize Social Media in Oakdale, Minnesota to speak about strategies tire retailers can put into practice today in order to better position their companies online to compete in today’s challenging market.

Besides a host of Facebook, YouTube, Twitter, Yelp, Google+ and Instagram strategies, Walter also spoke about online reputation management, and how to deal with disgruntled customers who complain about your tire business on social media.

Atlas Tire also invited Michal Majernik, Manager, Communications for the Tire and Rubber Association of Canada (TRAC) to talk about the latest and most pertinent statistics tire statistics. Majernik also discussed the demise of the Ontario Tire Stewardship program, and explained how Ontario’s tire recycling infrastructure is likely to change in the near future.

In addition to a gourmet lunch, guests of Atlas Tire enjoyed giveaways and prizes throughout the day, as well as an opportunity to network with peers along with tire industry representatives and experts.

Read the source article at Autosphere.ca

What to expect at the ‘Scrap to Profit’ conference

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Innovation to drive new and improved scrap tire markets is a key theme for the 7th Scrap to Profit Conference scheduled for October 25-26, 2017 at The Inn at Opryland Hotel in Nashville, Tennessee.

Topics to be discussed will be non-commercial and include market discussions of tire derived fuel, civil engineering, and ground rubber markets. Also, research and education needs for new markets and recent innovations in scrap tire uses will be addressed.

Read the source article at Traction News

International Elastomer Conference 2017

The International Elastomer Conference organised by Rubber Division, ACS (American Chemical Society), will take place from October 9-12, 2017 at Huntington Convention Center, Cleveland, OH USA.

The Conference is the premier place where customers, suppliers of materials, equipment, tools and services, and educators come together. It provides a forum for the exchange of ideas, observations regulatory reforms and emerging scientific technologies, as well as learning, networking, seeing current customers and making new ones. This conference takes place every October.

Conference highlights

Highlights of this year’s conference include:

  • International Rubber & Advanced Materials In Healthcare Expo
  • 192nd Technical Meeting
  • Educational Symposium
  • 4th Advanced Materials In Healthcare Conference; International Rubber Conference
  • Expo Theater Presentations
  • Student Colloquium & Poster Session
  • Experience Elastomers Student Outreach Programme
  • Career Fair
  • Rubber Division, ACS Committee Meetings
  • Special events including a 5K Walk/Run, 25-Year Club Reception & Luncheon and Business & Awards Meeting
  • Networking Opportunities.

Read the source article at Rubber Asia

Goodyear benefitting from tyre industry trends, says Kramer

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During the company’s annual shareholder meeting yesterday, Richard Kramer stated that trends within the global tyre industry are playing to Goodyear Tire & Rubber Company’s strengths and its strategy to drive profitable growth. This growth, he added, is best represented within the consumer tyre business by the rising demand for tyres with 17-inch and larger rim diameters – the market for this segment has doubled since 2010 and is expected to double again by 2020.

Read the source article at Tyrepress

Richard Bender named Tire Dealers Association of Canada president

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The Tire Dealers Association of Canada has announced the appointment of Richard Bender as president. TDAC’s primary mandate is maintaining a strong liaison with provincial tyre associations across Canada. The Tire Dealers of Canada recently announced they will be hosting a national trade show and convention in Toronto during September 2018.

Read the source article at Tyrepress

Conti stresses importance of dealers on Gold cruise

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ABOARD THE NAVIGATOR OF THE SEAS — The importance of supporting and partnering with its independent tire dealers was among the topics covered during Continental Tire the Americas L.L.C’s 2017 Gold Cruise.

The event was held March 28 — the third day of the six-day cruise, awarded to dealers who sold more than 2,000 units from the Continental/General Tire portfolio in 2016.

“We want to be more than a transactional supplier to customers,” Bill Caldwell, vice president of sales and marketing, told the group at the business meeting, held March 28. “… Partnership with our customers is really important for us, because in the end, tire business is people business.”

This year, 334 elite Gold dealers qualified for the 12th annual trip, including 67 first-time dealers. The cruise, which had stops in Nassau, Bahamas, and Cozumel, Mexico, included 640 dealers and guests, as well as Conti staff.

Read the source article at Tire Business

Valeo Innovation Challenge semi-finalists chosen

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Valeo has announced the 24 teams selected to move onto the second stage of its global competition, the Valeo Innovation Challenge. Selected from a total of 1,628 participating teams by 70 Valeo experts and independent scientists, the 24 semi-finalist teams hail from 13 countries across 23 universities and schools.

Read the source article at Tyrepress

Falken will be Formula Drift ‘official’ tire

RANCHO CUCAMONGA, Calif. — Sumitomo Rubber North America’s Falken brand will be the “official” tire sponsor of Formula Drift this year, building on the brand’s winning the series’ tire manufacturers’ championship last year.

SRNA plans to support Falken’s sponsorship position throughout the season via dealer hospitality, spokesmodel meet and greets, driver autograph signings and a learning center display at its Falken rig at most of the series’ eight rounds.

SRNA also disclosed it’ll be sponsoring six drivers this year — 2011 Formula D Champion Daijiro “Dai” Yoshihara in a Subaru BRZ, Justin Pawlak in a Ford Mustang, Aurimas Bakchis and Matt Field in Nissan 240SXs, and James Deane and Piot Wiek in Nissan Silvia S15s — who will be using an updated version of the Azenis RT615K+ drift tire.

“We’re fully committed to extending our brand and legacy through this great series,” said Nick Fousekis, director, motorsports marketing and events. “Formula Drift has continued to flourish, and Falken has grown with it.”

Read the source article at Tire Business

5 tire firms gearing up for 2017 Formula Drift season

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LONG BEACH, Calif. — Five tire suppliers have firmed up their plans for this year’s Formula Drift series, whose season kicks off March 31-April 1 in the streets of Long Beach in support of the Toyota Grand Prix of Long Beach IndyCar race.

Heading the list is Sumitomo Rubber North America’s Falken brand, which has secured a deal as the official tire sponsor of Formula Drift and is sponsoring six drivers in this year’s championship.

The other tire brands with firm plans for 2017 are Achilles Tire USA, Hankook Tire America Corp., Nexen Tire America Inc. and Nitto Tire U.S.A. Inc.

Achilles — a brand owned/controlled by Indonesia’s P.T. Multistrada Arah Sarana — is backing 17 drivers, including five in the top Pro Series.

“Formula DRIFT has been a wonderful partner for our brand in the U.S. and throughout the world,” said Cheralyn Hale, director of marketing for Irvine, Calif.-based Achilles Tire USA.

Read the source article at Tire Business

Conti Sponsoring North Carolina FC

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Continental Tire the Americas is expanding its soccer sponsorship, signing with the North Carolina FC and North Carolina Courage.

As part of the sponsorship, the Continental logo will appear on the back of both men’s and women’s jerseys. Additionally, the tiremaker will receive in-stadium exposure at the team’s home stadium WakeMed Soccer Park, located in Cary, N.C.

Read the source article at Tire Review