Waste Reduction Week in Canada focuses on the principles of circular economy, resource efficiency, and waste reduction. The program’s primary purpose is to celebrate environmental efforts and achievements while encouraging new innovative ideas and solutions. The celebratory nature of the campaign is what motivates learning and behaviour change.
Each day of Waste Reduction Week and its associated theme is presented through the lens of its contribution to advancing a Circular Economy. The theme days provide an opportunity to educate what is meant by the Circular Economy as each theme has its own story to tell.
Globally, the tire industry lights the way forward to sustainable models of material creation, sourcing, use, recovery, reuse, remanufacturing and environmental protection, and in Canada today, tire recycling has become an industry with well-established markets and innovative technologies, and leading tire manufacturers are sending a strong message to the public and industry by publicly declaring sustainability targets and measures to improve environmental performance of their products.