Industry veteran Chip Perry to helm A2Z Sync

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Improving customers’ car-buying experience is “the biggest opportunity in automotive retail” today, says auto retailing veteran Chip Perry. And to do that, dealerships need to transform the sales process by eliminating the bottlenecks that lead to long waits at the showroom and frustrate customers, he said. Perry, who previously led both Autotrader and TrueCar, is now CEO of A2Z Sync, which helps dealerships transition to one-person selling.

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