Indian tyre major JK Tyre has announced commencement of operations in the United States. JK Tyre has set up a new entity – Western Tires INC, based out of Houston, Texas, thereby embarking upon a plan to expand its reach globally.
JK Tyre has been exporting to the US for over past two decades through a network of local partners and with the acquisition of JK Tornel. The exports were also aided by enhancement of capacity at JK Tyre India. Moreover, the move was motivated thanks to a steady growth in the global markets including US. With the formation of Western Tires INC, the company now has its own marketing arm for the US that will focus on sales, service and network expansion. The after-sales service will be backed by a team of technical experts from India and Mexico.