Bridgestone focuses on brand strategies after slow 2019

Tokyo – Bridgestone Corp. is strengthening its brand strategies ahead of the Tokyo 2020 Olympic games and following weak results in 2019.

The Japanese tire & rubber group reported 19% year-on-year decline in operating profit to Yen326 billion (€2.7 billion), on 3% lower sales of Yen3,525 billion, Bridgestone announced 17 Feb.

Net sales in the tire segment fell 3% to Yen2,953 billion, while operating profit dropped 17% to Yen325 billion.

Read the source article at European Rubber Journal