Sentury Tire Rebranding Landsail Tires

In 2010, Sentury Tire introduced the Landsail brand to the U.S. market with a focus on reaching trade customers. Sentury Tire is now revamping the Landsail messaging to emphasize the unique qualities of these particular tires and concentrate its brand strategy on addressing savvy consumers, the company says.

Read the source article at Tire Review