Frugal and obsessed by efficiency, how Tavares runs companies


TURIN/PARIS — The signing of a memorandum of understanding between PSA Group and Fiat Chrysler Automobiles to pursue a merger of the two companies is a victory for Carlos Tavares, the CEO of PSA, who would lead the combined enterprise. The new company could build nearly 9 million cars a year, making it the world’s fourth-largest automaker. Annual revenues would be 170 billion euros.

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