During the last week Elon Musk and Tesla have been busily promoting their latest innovation – the Cyber Truck. The combination of its angular design and hugely powerful drivetrain will certainly turn heads. And, if the initial orders are anything to go by, it is set to be very disruptive in the growing SUV/pickup sector. Indeed, during the first 72 hours after the Cyber Truck’s launch 300,000 vehicles were pre-ordered – enough to put the Cyber Truck in the top 10 for annual US sales.
SEOUL, South Korea — Hankook Tire & Technology Co. Ltd. unveiled its new Virtual Compound Design system, designed to help predict the characteristics of a tire compound through artificial intelligence analysis, eliminating the need for actual testing.
EDMONTON, Alberta — Strategy magazine recently named Denise Gohl-Eacrett, Fountain Tire’s director, brand and customer experience, and Susan O’Brien of Canadian Tire Corp. as 2019 Marketers of the Year.
LONDON—Tire makers should look to a new scalable approach to data analysis to overcome current barriers to the creation of a fully information-enabled production environment at their plants.
In previous columns I’ve discussed some of the challenges that come with modeling the behavior of tires. Expanding on that, one of the single most challenging areas to model is the tread pattern. It’s also one of the most critical areas, as it affects the tire’s handling ability – the single most important performance aspect to get right.
WASHINGTON — The U.S. Tire Manufacturers Association is planning to issue a “call to action” on Dec. 4 at the 2019 Scrap Tire Recycling Conference in Greenville, S.C., to develop new “sustainable, circular end-use markets” for scrap tires.
AKRON — Smithers Group is planning a one-hour webinar for Dec. 4 on the use of silica in tire compounding featuring Bruce Lambillotte, vice president of technical consulting for Smithers and an industry veteran with more than 40 years of experience.
It doesn’t matter what industry you’re in, how long you’ve been in business or how large of a business you run—to grow your sales, you have to find your “why.” That’s exactly what Danny Smith, owner of six Same Day Automotive Tire Pros stores in the Tulsa, Oklahoma, area did.
LONDON—Central and Eastern Europe continues to offer attractive locations for rubber product manufacturers, as evidenced by three interesting investment projects in the region.
BRUSSELS — The European Tyre & Rubber Manufacturers’ Association has welcomed a text agreed to by European regulators for a revision of EU tire-labeling regulations.