Maxxis ‘Accelerate’ dealer program ties into larger growth strategy

SUWANEE, Ga. — Maxxis Tire International – USA has launched a dealer marketing program called Accelerate that company executives see as a critical first step in the company’s plans for expanding its automotive-related business in North America.

Maxxis, the No. 9 tire maker worldwide in 2017 with a markedly lower market presence in North America, sees building the size of its customer base as critical before committing to some other building blocks, according to Chris Jenkins, programs manager – automotive division, for Suwanee-based Maxxis USA.

Read the source article at Tire Business