Falken targets CUVs for opportunities, growth

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VENCE, France — With sales of crossover utility vehicles (CUVs) surging in North America, Sumitomo Rubber North America Inc. (SRNA) is evolving its Falken-brand tire lineup to serve customers in this segment more effectively.

The aim is to get a step ahead of the competition and offer tires targeted at a market segment that to date, according to Falken, is underserved by the tire industry.

Read the source article at Tire Business