Tire Category Accounts For Largest Portion Of Automotive Sales Online, Says NPD

Online dollar sales of tires grew by 34% in the 12 months ending December 2018, according to The NPD Group’s Checkout E-commerce Tracking. The tire category alone outpaced e-commerce growth for the total market of automotive products, which was up 28 percent for the year.

“Historically, selling tires online was challenging because consumers had to then find somewhere to have them installed. Today, companies are finding creative ways to have tires reach consumers,” said Nathan Shipley, executive director and automotive industry analyst, The NPD Group. …

Read the source article at Tire Review