Falken Tire Hosts Over 1,500 Dealers in First Year of Falken Academy

In the first year of its crash course in all things Falken Tire, Sumitomo Rubber Industries North America hosted more than 1,500 tire dealers at its headquarters in Rancho Cucamonga, California for Falken Academy.

The quarterly, two-day class, started at the beginning of last year, allows dealers to gain in-depth knowledge of the brand’s product lines as well as get a better understanding of the company’s history, marketing efforts and dealer support services through classroom and driving activities. In 2019, Falken will continue its academy, featuring new products, new on-track driving exercises and more interactive classroom sessions …

Read the source article at Tire Review