Goodyear and Case Western Reserve University Launch ‘Beyond Tires’ Innovation Challenge

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AKRON, OhioAug. 24, 2018 /PRNewswire/ — The Goodyear Tire & Rubber Company (NASDAQ : GT ), in collaboration with the Weatherhead School of Management at Case Western Reserve University, in Cleveland, Ohio, is sponsoring a hackathon-style competition to identify innovative ideas related to future transportation.

The Goodyear Innovation Challenge invites graduate business and design students from across the U.S. to submit a business case by Oct. 12 in response to the challenge, “How does Goodyear make a play beyond tires?” for the chance to compete in a two-day event at the university’s Larry Sears and Sally Zlotnick Sears think[box], a world-class center for innovation and entrepreneurship.

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