Sumitomo Rubber North America Wins Technology Award for Mobile App

Sumitomo Rubber North America Inc. (SRNA) has won the 2017 Ventana Research Leadership Award in the Digital Technology category.

SRNA was honored for developing an iPad application that gives its sales personnel easy access to competitor pricing, fitments for popular vehicles in the area, and more. The app combines data from SRNA’s enterprise resource planning (ERP) and sales systems with tire market data to provide salespeople with the insight needed to do their jobs better, and help customers make informed purchasing decisions. 

Read the source article at Modern Tire Dealer