IHS Markit acquires automotiveMastermind in bid for behavior prediction technology

curata__W6kzDEpwVj1zeNH.jpeg

Global data company IHS Markit will use its acquisition of automotiveMastermind Inc. to step into the behavior prediction software realm. AutomotiveMastermind’s cloud-based technology allows dealers to predict consumers’ automobile-buying behavior to help streamline the purchasing process, IHS Markit, of London, said in a statement Tuesday. So far, the software company has teamed up with dealers handling 15 automotive brands.

Read the source article at Front Page