IHS Markit acquires automotiveMastermind in bid for behavior prediction technology


Global data company IHS Markit will use its acquisition of automotiveMastermind Inc. to step into the behavior prediction software realm. AutomotiveMastermind’s cloud-based technology allows dealers to predict consumers’ automobile-buying behavior to help streamline the purchasing process, IHS Markit, of London, said in a statement Tuesday. So far, the software company has teamed up with dealers handling 15 automotive brands.

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