Nokian names Hille Korhonen as new CEO

Finland’s Nokian Tyres on Tuesday appointed long-standing board member Hille Korhonen as its new chief executive.

The company, one of Europe’s most Russia-exposed firms due to its large tyre plant near St Petersburgh, lost CEO Ari Lehtoranta to smaller Finnish firm Caverion last year, creating uncertainty about its future.

Korhonen has been a board member at Nokian since 2006. She currently works as CEO of Finland’s national alcoholic beverage retail monopoly Alko.

“We conducted an extensive international recruitment process … Hille Korhonen brings extensive leadership experience and excellent brand expertise to this position”, Chairman Petteri Wallden said in a statement.

Korhonen will start as CEO in June.

Read the source article at reuters.com

Bridgestone Unveils “Our Way To Serve” And Focuses Scale And Expertise On Advancing Global CSR Work

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TOKYO, March 29, 2017 /PRNewswire/ — Bridgestone Corporation (Bridgestone) today unveiled a refined global corporate social responsibility (CSR) commitment, “Our Way to Serve,” centered around three priority areas: Mobility, People and Environment. The new commitment builds upon a decade of progress and learning via Bridgestone’s initial CSR program, the 22 CSR Focus Points. “Our Way to Serve” reflects the company’s longstanding philosophy of Serving Society with Superior Quality and a recognition that the best companies not only perform for their stakeholders, but also contribute to a better world.

Read the source article at PR Newswire

Michelin Wins Four J.D. Power Original Equipment Tire Awards

GREENVILLE, S.C.March 29, 2017 /PRNewswire/ — Michelin has been awarded top honors in all four segments of the 2017 J.D. Power Original Equipment Tire Customer Satisfaction Study. The four new awards in 2017 raise Michelin’s win total to 84 all-time since the J.D. Power tire study began in 1989. This tally represents four times more awards than all other tire manufacturers combined.

Michelin swept the industry’s top honors in the Luxury, Passenger Car, Truck/Utility and Performance Sport segments. It was the company’s 14th consecutive highest ranking in the Luxury category, ninth consecutive top ranking for Passenger Car and second consecutive top ranking in the Truck/Utility category.

“Michelin has always been committed to providing our automotive manufacturing partners with a premium product that meets their performance and safety needs,” said Nicolas Duriez, vice president of operations for passenger and light truck original equipment tires, Michelin North and South America. “It is great to see our close collaboration validated by our partners’ most important customers – the purchasers of new vehicles.”

The 2017 U.S. Original Equipment Tire Customer Satisfaction Study is based on responses from more than 29,622 original owners of 2015 and 2016 model-year vehicles. Satisfaction is examined in four measures: tire wear, tire ride, tire appearance and tire traction/handling. The study was fielded in October through December 2016. More information about the 2017 O.E. Tire Customer Satisfaction Study can be found HERE.

Read the source article at PR Newswire

Bridgestone Launches New Firestone

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Bridgestone Americas has added a new tire to its Firestone line. The Firestone All Season is designed to give drivers reliable traction and confident handling all year long, Bridgestone said.

“We designed and introduced the Firestone All Season tire based on driver feedback and independent dealer requests for a trusted all season tire offering at an affordable price,” said Erik Seidel, president of consumer replacement tire sales in U.S. & Canada.

Read the source article at Tire Review

Here are Pirelli’s new OTR, truck and ag tire lines

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Pirelli has unveiled its new truck, agricultural and off-the-road tire lines at the Mid-American Trucking Show in Kentucky.

Pirelli announced last year it planned to enter the commercial truck tire market and gave the industry its first glimpse at their initial range at MATS, the world’s largest annual heavy duty trucking show. Here’s everything Pirelli has told us about their North American range.

  • PENTATHLON D — a premium long haul drive tire
  • G:85 SERIES FOR ON/OFF ROAD
  • FH:01 MOTOR COACH
  • FORMULA DRIVER II ALL POSITION RIB

Read the source article at Traction News

Michelin gains 3 ‘supercar’ OE fitments

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CLERMONT-FERRAND, France — Group Michelin has invested more than two years in the development of tires for recently launched ultra-high-performance sports cars.

Read the source article at Tire Business

Hankook Tire Announces 2017 Motorsports Program

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Following an incredible 2016 Formula Drift season, which saw Hankook driver Chris Forsberg win his third Formula Drift Championship, Hankook Tire announced its plans to bolster its Formula Drift roster and racing tires heading into the 2017 season.

Reigning champion and Formula Drift legend Chris Forsberg will be back for his seventh consecutive year with Hankook, alongside friend and fellow Hankook teammate Ryan Tuerck.

Read the source article at Aftermarket News

Falken will be Formula Drift ‘official’ tire

RANCHO CUCAMONGA, Calif. — Sumitomo Rubber North America’s Falken brand will be the “official” tire sponsor of Formula Drift this year, building on the brand’s winning the series’ tire manufacturers’ championship last year.

SRNA plans to support Falken’s sponsorship position throughout the season via dealer hospitality, spokesmodel meet and greets, driver autograph signings and a learning center display at its Falken rig at most of the series’ eight rounds.

SRNA also disclosed it’ll be sponsoring six drivers this year — 2011 Formula D Champion Daijiro “Dai” Yoshihara in a Subaru BRZ, Justin Pawlak in a Ford Mustang, Aurimas Bakchis and Matt Field in Nissan 240SXs, and James Deane and Piot Wiek in Nissan Silvia S15s — who will be using an updated version of the Azenis RT615K+ drift tire.

“We’re fully committed to extending our brand and legacy through this great series,” said Nick Fousekis, director, motorsports marketing and events. “Formula Drift has continued to flourish, and Falken has grown with it.”

Read the source article at Tire Business

5 tire firms gearing up for 2017 Formula Drift season

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LONG BEACH, Calif. — Five tire suppliers have firmed up their plans for this year’s Formula Drift series, whose season kicks off March 31-April 1 in the streets of Long Beach in support of the Toyota Grand Prix of Long Beach IndyCar race.

Heading the list is Sumitomo Rubber North America’s Falken brand, which has secured a deal as the official tire sponsor of Formula Drift and is sponsoring six drivers in this year’s championship.

The other tire brands with firm plans for 2017 are Achilles Tire USA, Hankook Tire America Corp., Nexen Tire America Inc. and Nitto Tire U.S.A. Inc.

Achilles — a brand owned/controlled by Indonesia’s P.T. Multistrada Arah Sarana — is backing 17 drivers, including five in the top Pro Series.

“Formula DRIFT has been a wonderful partner for our brand in the U.S. and throughout the world,” said Cheralyn Hale, director of marketing for Irvine, Calif.-based Achilles Tire USA.

Read the source article at Tire Business

Conti Sponsoring North Carolina FC

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Continental Tire the Americas is expanding its soccer sponsorship, signing with the North Carolina FC and North Carolina Courage.

As part of the sponsorship, the Continental logo will appear on the back of both men’s and women’s jerseys. Additionally, the tiremaker will receive in-stadium exposure at the team’s home stadium WakeMed Soccer Park, located in Cary, N.C.

Read the source article at Tire Review